PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

The starting point must be that as long as no binding agreement between negotiators has been concluded, the negotiators has no obligations towards each other. Swedish Law does, however, recognize that obligations may arise in a pre-contractual phase. Different circumstances may add liability in a pre-contractual phase. This essay is a study about what the presumptions are for the liability in a pre-contractual phase. This essay also deals with what circumstances a party can add when he will claim damages in a pre-contractual phase.

Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have to make the decision whether to produce private label or not.Purpose: The purpose of this study is to find and analyse factors that influence suppliers in the Swedish grocery market to produce private label. On this basis we intend to confirm or develop existing theories within the field of study.Research method: The study has a qualitative approach where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market.Results: This study has identified factors that underlie suppliers? decision to produce private label.

The aim of the thesis was to better understand how second language learners becomes lingual participants in a Swedish preschool. Using the following research questions: In what situations are SLLs lingual participants at the preschool? What does their emerging language look like? Are the participation any different considering children's time in the new L2 context? What kind of support does SLLs receive at the preschool?Two focal children at the same preschool was studied with ethnography of communication as method. The focal children chosen were one girl (Mandarin L1, 4.0 yrs) who arrived to Sweden and started the preschool two months ago at the time of the study, the other a boy (Serbian L1, 3.9 yrs) who started preschool and learning the L2 one year and two months before the study. Situations where the focal children interacted with other children or adults were analyzed. Results showed that the focal children in interaction with each other understands some of the others intentions before being able to speak about them in the L2.

I Sverige är hållbar utveckling ett övergripande mål för regeringens politik. Alla politiska beslut som fattas ska i ett längre tidsperspektiv ta hänsyn till ekonomiska, sociala och miljömässiga aspekter. Hållbar utveckling återkommer i Miljöbalkens första paragraf. Miljöbalkens syfte är i första hand att generellt skydda människors hälsa, främja tillkomsten eller bevarandet av stabila ekosystem och att ge förutsättningar för att naturresurser ska kunna användas på ett sätt som är hållbart. Strandskyddet regleras i miljöbalkens 7 kapitel 13-18 §§ och dess syfte är att trygga förutsättningarna för allmänhetens friluftsliv och bevara goda livsvillkor på land och i vatten för djur- och växtlivet.Strandskyddsbestämmelserna gäller på samma sätt i hela Sverige och innebär att det är förbjudet att bygga inom 100 meter från strandlinjen vid hav, sjöar samt vattendrag.

In the democratic process, of discussion and decision making, there is a need of reliable and authentic information. Archives are authentic and reliable information and also provides long term accessibility. But the public archives potential isn´t utilized enough at a societal level. The public archives are organized in a decentralised manner, and there are no common accesspoint at a national level. In the thesis this issue of accessibility and use at a societal level, is discussed in terms of collective memory.

Every year, reports are published that shows how universities fail to meet the demand from companies who are looking to hire students with solid communication skills. At the same time, the importance of communication for effective leadership is constantly increasing. Today, many business schools around the world states that they strive to educate future business leaders and have therefore realized the importance of teaching the skills of communications to its students. The majority of Swedish business schools, however, have not yet made communications an essential part of their curricula. This indicates that most business students in Sweden today, do not receive the toolkit needed to take on leadership roles.

Hållbar utveckling är ett begrepp som hörs överallt idag. Men vad betyder det och vad är en hållbar stad? Som blivande landskapsarkitekt har jag blivit intresserad av vad jag kan göra i framtiden för att främja en hållbar stadsutveckling. Syftet med uppsatsen är således att öka min förståelse för hur planerare kan främja utvecklandet av en hållbar stad samt att andra inom samma yrkesområde skall kunna ta del av mina insikter. Jag har i denna uppsats fördjupat mig i hur svenska städer idag arbetar med hållbara lösningar med litteraturstudie som främsta metod. Inledningsvis i uppsatsen, tas grundläggande mål, riktlinjer och regler upp för att ge en grund till följande redogörelser.

In this study, some aspects of communication that are creating problems in a chosen forest conservation case are explored. Focus is on how the manager of a forest experience how he is treated during a formal decision of conservation. The paper also gives introduction to communication theory as well as to present forest policies in Sweden. Explanations of the most common concepts and terms in forest conservation is presented and such a understanding is necessary if the reader is to acquire enlightment from the material and the following discussion. This paper focus on a conflict between the county administrative board, a Swedish regional authority, and a private forest-manager. This is a case where the manager feels that the authority is forcing a sale of land, because the forest is being turned into a conservation area. The problems are not just economical, the manager feels mistreated and left out of the discussion, and the negotiation is long and problematic as shown in the interview and the case study. In the study, an in-depth interview is made with the manager of the forest, and a case study has been made based on the documents in the case attained from the county administrative board.

This thesis aims to study obstacles which Turkey faces regarding EU accession. The main focus will be at the historical context and background information to clarify Turkey-EU relationship and institutional aspects such as; the Copenhagen criteria will be analyzed. Interaction between identity politics and Turkeys Europeanization project will be examined by analyzing arguments regarding this issue. The historical context is important for realizing in how Turkey's negotiation process is affected and how the process is evolved. By examining this, a more transparent understanding is going to develop in the issue of why Turkey never will be able to identify itself with the EU.Analysis regarding why Turkey as a secular state develops into an increasingly Islamized state is highlighted.

I dagens samhälle är hållbar utveckling ett mycket aktuellt ämne som diskuteras såväl nationellt som lokalt. Till följd av växande klimathot och ökande urbanisering har den hållbara staden blivit en vision att sträva mot. År 2008 tillsatte regeringen en delegation, Delegationen för hållbara städer, med uppgiften att skapa ett forum att verka för hållbara städer, samhällen och tätorter. Regeringsuppdraget slutfördes 2012 och har resulterat i ett antal rapporter och underlag för Sveriges fortsatta arbete mot mer hållbara städer. I denna uppsats läggs fokus på hur vi i Sverige arbetar med att skapa mer hållbara städer genom att undersöka vad som framkommit i de rapporter som Delegationen för hållbara städers regeringsuppdrag resulterat i. Syftet är att ta reda på hur arbetet med hållbar stadsutveckling definieras, vilka omställningar som krävs i samhället och hur det fortsatta arbetet ser ut.

During year 2004 Ålö AB made significant change in their production process. The production of front loaders is nowadays highly automated with short operation times. To be able to control their process in a better way Ålö recently decided that they needed a tool for simulation of their production and to shift patterns. This final thesis started with a pilot study in Ålö?s factory in Brännland.

In the directive 2008/104/EC on Temporary agency work there is a regulation concerning that there shouldn?t be any restrictions or prohibitions in national legislation if it can not be attributed to the public interest. According to that the purpose of this paper is to investigate whether the Swedish law about reemployment in 25 § LAS is a restriction for temporary work agencies, it?s role on the labor market and also to investigate what consequences a restriction can have from a diversity perspective. To fulfill the purpose I have been using a legal dogmatic method based on determination of the current law.I have by the legal research determined that reemployment is not a restriction for temporary work agencies.

Rubriken till detta arbete kommer från Matematikdelegationens betänkande, ?Att lyfta matematiken?. Utbildningsdepartementet fick i uppdrag att ta fram en handlingsplan som skulle syfta till att förändra synen på matematik och öka intresset för matematikämnet hos Sveriges elever. I betänkandet presenteras fyra huvudmål för matematiksatsningen: 1. Stöd och utveckla aktiviteter som ökar intresset för och insikterna om matematikens värde, roll och betydelse i vardag, yrkesliv, vetenskap och samhälle.

Recent developments suggest that private and public companies are moving towards a more service-oriented business. Service orientation means that hardware is often sold in packages with service agreements, which makes the investment more difficult to assess. The challenges that arise will be to assess the value of the overall package, the information needed to make informed decisions and the operational requirements in combination of hardware, software, support agreements, training and more. The paper therefore aims to examine how decision makers can evaluate the benefits of these investments and obtain a stronger base to make better decisions. There is within the area of radiology in the region of Västra Götaland a pronounced need for a better flow of information regarding medical equipment and related service agreements.