Studien tog avstamp i det senaste decenniets utveckling inom marknadsteori med avseende pa? samva?rdeskapande, tja?nstelogik och konsumenters resursintegrering. Efter att ha la?st forskningsartiklar och inla?gg i media om ett skifte i synen pa? konsumenters allt viktigare roll ville vi na?rmare studera hur den tar sig uttryck inom marknadskommunikation. Studiens syfte blev att bidra till den relativt outvecklade forskningen pa? omra?det och studera hur en fo?ra?ndrad konsumentroll tar sig uttryck i praktiken.

On the first of October 2012 the media reported that the women in the Ikea cataloguehad been airbrushed in the Saudi edition. Initially the blame was put on either theSaudi government the Islamic culture or the Saudi franchise. In the end it wasrevealed that the Swedish company Inter Ikea Systems had the full responsibility forIkeas actions and therefore was the culprit behind the airbrushing. On whoseinitiative or why the airbrushing was done the media never found out. These areanswers only Ikea has, although they remain unresponsive to these questionsthroughout the news portrayal.This study methodology uses a qualitative content analysis as framework to furtherinvestigate the news media with support of theoretical perspectives such as mediatheory, power relations and cultural differences.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to utilize social media is through their youth associations, whose main purpose is to engage young people and spark their interest in politics. Due to the increasing influence of social media, the politicians, parties and various actors have to adapt to its demands, to be able to gain visibility on these platforms. One way to adapt is to become more entertainment driven, because these platforms are a safespace where people find time to relax and have a good time. With a growing emphasis on simplified, engaging and more fun political massages, political communication has changed its form. This phenomenon is referred to as ?politainment? and encapsulates the merging of politics and entertainment. The purpose of this study is to examine and measure the frequency of politainment in Swedish political youth associations political communications.

The aim of this bachelor thesis has been to investigate what affected the body ideals of teenage girls attending the Swedish upper secondary school and thus, the questions for the investigation were: Who/what ?gives? teenage girls their body ideals today and what is considered as an influence of these young teenage girls today with regard to their perception of their own body? The theoretical perspective on the thesis were symbolic interactionism, Gidden's theory on "late"-modernity as well as Ziehe's theory on reflexivity. A quantitative survey were conducted where questionnaires were the starting point. For convenience and simplicity , the author chose to perform the survey on a number of high schools in her vicinity. The headmasters in these schools were contacted and she got the contact infomation for the concerned teachers or the school social pedagogue.

Bakgrund: Den europeiska unionen är idag en realitet. Mycket har hänt under det senaste seklet och den geografiska kontinent varpå det för hundra år sedan låg en räcka politiska nationalstater ligger det idag en politisk union, en stormakt. Detta har fått stora konsekvenser både för världspolitiken och för den enskilda individens uppfattning om sin egen tillvaro. Min undran är hur detta kunnat ske. Hur kan världen förändras på ett så radikalt sätt på bara några årtionden? Hur har övergången från nation till union kunnat gå så snabbt? Vilka verklighetsanspråk ligger bakom den bild av världen som presenteras utifrån EU.Mål: För att analysen ska kunna sägas vara lyckad bör frågor som hur den bild av världen som manifesteras i dokumenten om MEDIA ser ut, ur vilka diskursiva strukturer som denna världsbild hämtar legitimitet samt hur dessa diskurser är relaterade till varandra ha besvarats.Metod: Diskursanalys har använts som både teoretisk och metodologisk utgångspunkt.

The power of news media to shape public opinion has been widely researched and acknowledged. In the globalized world of today, media representations of different ethnic groups therefore contribute to social segregation or desegregation. This thesis investigates how Spanish news media frame Spain?s most numerous minority of non-European ethnicity: the Moroccans. Using a quantitative content analysis, we have analysed about 200 news articles in the two most read Spanish online newspapers, El País and El Mundo, published during a two-year period, 2010-2012.

The purpose of this study is to investigate how public libraries in Norrbotten provide multilingual media and how the commitment is legitimized. In January 2014 there was a change to the guidelines for the International Library?s service for providing multilingual media. The responsibility for the provision of this service was also changed. The result shows there has been different ways of implementing the guidelines in practice; this has led to inequalities in the local library service.We have assembled data through qualitative interviews with five different public libraries in the north of Sweden.

Kandidatarbetet undersöker och diskuterar frågeställningen "Vilket socialt ansvar har jag som grafisk formgivare i skapandet av skönhetsidealen?". Kandidatarbetet fokuserar på att skapa en diskussion kring ämnet skönhetsideal, hur dessa påverkar unga kvinnor samt vilka möjligheter det finns för att bryta samhällsnormer och göra en förändring, en större skillnad. Utifrån mitt forskringsresultatet kring skönhetshistorian och dess utveckling under åren, har jag skapat en produktion i form av modeillustrationer. Jag tycker inte att samhället inser hur kraftfullt påverkade vi har blivit av media och modebranschen under de senaste åren.

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Den ökade förekomsten av etisk rapportering kan ses som en följd av samhällets ökade fokus på en hållbar utveckling. Det finns olika teorier om motiven bakom redovisning av etisk information, däribland 4N-typologin samt legitimitets- och intressentteorin. Dessa angreppssätt bygger på förekomsten av kommunikation mellan företaget och dess omvärld. Hur detta i realiteten sker behandlas av ytterligare en teori på området, Media Agenda Setting Theory. Våra företags sociala rapportering förefaller kunna förklaras med olika motiv ur 4N-typologin.

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design..

This bachelor thesis examines and discusses the question: "How can graphics for newscasts be adapted to follow technological developments in various media and increase its informative quality?" The work was performed on Swedish Television's own graphic department, SVT design in order to examine how news graphics need to be developed to follow the technological changes in media. The production resulted in a news graphics concept divided into three parts. Two of the sections show examples of how graphics can be adapted according to platform and the third section shows examples of news graphics that are produced at SVT Design by me. The bachelor thesis focuses on the development of technology in the media and examines areas such as interactive solutions, news graphics and the traditional television media..

This essay focuses on the construction of so called "computer game addiction" or "computer game abuse" in the Swedish press during 2000-2006. During this period computer game addiction went from an obscure phenomenon to a legit reason for the involuntary commitment of a fourteen-year-old.The study's theory is based on several social constructionist ideas. Kitsuse and Spector's theories about constructing social problems as claims-making activities are used for understanding the actions of the individual and groups involved. Hewitt and Hall's article about quasi-theory is used to explain the construction of explainations for the new social phenomenon. Blumer's five-stage model is used for categorizing the construction of the new social problem.

Eftersom sportklubbar i Sverige a?gs av sina medlemmar kan inte privata akto?rer komma in och ko?pa upp en klubb. Vad som ha?nder i Sverige a?r ista?llet att ideella idrottsfo?reningar och ideella fo?reningar sammanblandar sitt varuma?rke. Pa? detta omra?de finns ingen tidigare forskning.