The purpose of this thesis is to examine how reading different Media forms can lead to different experiences for the reader and how they choose which Media form to read. Two questions are posed in the study. Question number one is: How does the Media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of Media forms?The study is based upon qualitative interviews with six readers using different Media forms. Two different theories are used for analyzing the result.

The purpose of this study is to investigate how social Media can affect and influence the B2B-relationship. Social Media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social Media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social Media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social Media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social Media should be approach and adopt in the communication mix of the company..

Kvinnors hälsa och Media. En kvalitativ studie angående om Media påverkar kvinnors sätt att se på sin hälsa..

In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of social Media. The purpose of this study was to investigate young people's experience of social Media and any associations between social Media and adolescents health by answering the questions: ?how does young people use social Media?, ?what risks can occur in young people's use of social Media? and ?how can social Media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.

The purpose of this bachelor?s thesis is to examine what attitudes the administrators of the selected elementary schools have towards school library Media centers in general but also towards their own respective library Media centers. Furthermore, it is to examine the administrators? views on their school librarian?s role in the library Media center as well as an integrated part of the school activities. A branch in this purpose is to examine if there is any differences in staffing the library Media centers with a library Media specialist or a teacher-librarian.

The purpose of this study is to highlight the opportunities of using social Media as a communicative tool to attract and engage customers on different social Media platforms. In recent years social Media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social Media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social Media consults which have given us a basis of what companies really want to achieve with social Media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

The purpose of my study is to give a good picture of what social Media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social Media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social Media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social Media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social Media marketing at a daily basis.

The Media society of today is changing. Because of a Media convergence, traditional Media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and Media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how Media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

Today's children characterized and named according to Palfrey and Gasser for digital natives. Children are shaped by the use of Media and ICT (Information- and Communication Technology) in a natural way. If their participation in environments where the Media and ICT is common, it leads to other conditionsthan the previous generations. The purpose of this study was to understand and describe what teachers say and do to create involvement in children's use of Media and ICT tools. The former Media education development works carried out at preschools in Piteå municipality was the starting point and inspiration for the study. Study was based on a qualitative approach. Qualitative interviews and participant observations were carried out at one preschool in Piteå.

Earlier studies and research on the subject of perception and social Media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social Media affects the perception of a brand although later on the problem had to be developed to instead examine if social Media reflects the perception of a brand. The purpose of this study is to figure out if social Media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social Media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social Media.

Social Media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social Media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social Media as a communication tool. Social Media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

This paper examines how recruiters use social Media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social Media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using social Media as a recruitment tool. Our result demonstrates that, today recruiters use social Media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through social Media. Recruiters believe that job seekers are responsible for the information contained on the their social Media.

Media and social Media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the Medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the Media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most Media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of Media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of Media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in Media and information literacy.

In modern leadership research, leadership is often viewed as a social construction, and under this paradigm various researchers let the Media play a central role in constructing leadership. Meanwhile, the question of how the Media actors do this is left unanswered. We explore the question of how and why the Media construct leadership, from the vantage point of the Media actors themselves, and the conditions they work under. Different mechanisms for Media construction of leadership are identified in previous research. Through interviews with business journalists at Veckans Affärer, we find recognition for some of the explanatory mechanisms: namely that personification of a CEO facilitates the work of journalists (and sells papers), that personal drama captures reader demand, and that the CEO of a listed company consciously cultivates his or her personal parallel self.