TV- produktion i ett förändrat mediesamhälle
En fallstudie på Go?kväll på SVT
The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented. Through interviews, observations and literature studies, some conclusions have been made. It is shown that Go?kväll has a very pre-determined workflow. Although, in between their routines and their pre-determined ways of doing things, they have some room for creativity. This is a workflow that works very well for them; their format of TV- programme doesn?t need more creativity than that. The media convergence instead brings something new to the table, something that makes their workflow creative in a new way.