In December 2004 an earthquake coursed waves that hit Thailand. Over 5000 people died, and Sweden was the tourist country that has been effected the worst. The catastrophe precipitated Sweden in crises and the demand became high for Swedish government to act. Swedes followed the development via Media, why Media became the crucial element for how the public perceived politicians? acting.

This study has examined how social Media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social Media and how they used to do the contests before the use of social Media. We have also researched the users behaviours and opinions of companies contests on and outside of social Media.In this study we have interviewed four people responsible for contests on the social Media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social Media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

This study examines whether social Media had an influence on the revolution in Egypt. Social Media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the Media. However social Media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social Media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social Media in Pr- activities. The thesis is formed by three main categories:? What is social Media?? Who are using social Media?? How can you use social Media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social Media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

The primary purpose of this essay is to study and describe what student?s self experiences of the Media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the Media coverage of social work, the relationship between social workers and Media and the influence Media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the Media coverage of social work as negative.

This qualitative research is about how Swedish Media constructs immigrants in articles. The focus of the study will lie on ten Swedish articles and how they stereotype immigrants, but the demarcation will be for young immigrant boys related to crimes. The purpose of this paper is to highlight how Media achieves its goal to construct a group as inferior. This will be implemented with the help of articles from different newspapers that reported on immigrants who have committed crimes. We have chosen to look at different newspapers to see if there is a curtain pattern in the construction of immigrant boy.

Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..

This thesis highlights the complex relationship between social movements and the mass Media. The new social movements really have to struggle to get access to the Media sphere, often enforced to use spectacular Media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the Media as a neutral arena for political communication and debate. In fact we argue that the Media industry should be seen as a powerful actor and that the mass Media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral Media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing Media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of Media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which Media channels young people in Kalmar use and their attitudes towards social Media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

This thesis concerns the subject of social Media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social Media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social Media can make organizations more effective..

The aim of this study was to understand how the professional in social work handles the Media scrutiny. When the Media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the Media. When social services organizations are scrutinized by the Media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the Media at a national level.

The purpose of this study was to investigate to what extent  young adults use Media to create the image of themselves. The questions we wanted to answer was as follows: what does the Media use of young adults look like compared to their attitudes towards Media content; what awareness do they have of other young adults attitudes concerning Media content; and finally, how do these attitudes affect their own Media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average Media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different Media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

BAKGRUND: Digitala Media har stor betydelse i vårt samhälle och lärarens förhållningssätt till IKT, informations och kommunikationsteknik, spelar en stor roll för eleverna. Att använda digitala Media i undervisningen kan gynna olika inlärningsstilar och tillsammans skapa en större förståelse av den värld vi lever i. Digitala Media bör bli en naturlig del av skolarbetet både av pedagogiska skäl och för att det är en del av vardagslivet. SYFTE: Att undersöka hur en lärare i år sex kan använda digitala Media i undervisningen. Frågeställningar:? Hur använder en lärare digitala Media i sin undervisning?? Hur resonerar en lärare kring sin användning av de digitala medierna i undervisningen?METOD: Vi har genomfört en fallstudie där vi har undersökt en lärares användning av digitala Media i sin undervisning.

The aim of this Master?s thesis is to examine how the lifestyle of youth between the ages of 15-17 is influenced by electronic Media and also what view and opinions youth has regarding electronic Media and lifestyle. We intend to examine how and when the youth use electronic Media in their everyday lives, what purpose the electronic Media has in the life of the youth, and finally what views and opinions regarding electronic Media and questions regarding lifestyle the youth express. We as librarians and adults need more knowledge on how youth use electronic Media and also what thoughts they have regarding Media and lifestyle. We would like to bring some knowledge to the discussion in this area with our study to librarians as well as parents.

AbstractDigital Media in general and social Media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital Media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social Media provides. However, in spite of the plethora of possibilities that comes with social Media it can also, in some cases, hinder the companies ? success.