SJ-syndromet - en fallstudie om en intensiv medierapporterings inverkan på en organisations anställda
Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation. The conclusion proposes a functional behavior where media can be screened off and is not perceived to be affecting the daily work. Media is thereafter shown to have an indirect effect on the members of the organization.