En studie om sociala medier och perception
Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media. To meet this objective and to answer the main question of the study, empirical data was collected through a web based, quantitative survey and through a digital observation. The collected empirical data was contrasted with existing theory and analysed. The study concluded that social media doesn?t reflect the general perception of brands