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6304 Uppsatser om Media strategies - Sida 55 av 421

Herrgårdshushåll i Västmanland. En studie av herrgårdshushåll och arbetsorganisation i Munktorp- och Rytterne socken 1705-1849.

This study aims to investigate the domestic and work organization at the mansions located in the south of Västmanlands county years 1705-1849. The study takes into account the manors' size, ownership, owners' status and social changes. The study includes both large manors with noble owners and smaller manors with bourgeois owners.  The study examines how the households were formed, how they changed over time and how thet may have links to the Manor's ownership and size. The organization of labour is studied on the basis of how it changed over time and what it may have links to the owners ' status and the manors size. The focus is to answer how the connection was between household size, its composition, organization of labour and the owner?s status in the society.  Also if a difference can be seen between the strategies of the noble owners compared to the bourgeois owners..

Skapa ditt digitala skyltfönster : En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

ADHD i skolan : En undersökning om anpassningar i skolverksamheten för elever med ADHD

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

En kommunikations hemlighet : En studie om externkommunikation inom en ideell organisation

My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Starkare varumärke genom användande av sociala medier : En kvalitativ fallstudie av Volkswagen Sverige

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Coping och upplevd stress hos framtida poliser : en jämförande studie av stress bland studenter på polishögskolan och studenter på universitetet

The purpose of the following study is to examine whether or not differences can be found between a group of aspiring police students (N=59) and a student group (N=20). Comparisons were made between the following variables: general illhealth, subjective experienced stress, trait anxiety and the three coping strategies, which are emotion focused coping, problem focused coping and seeking social support. In addition the results were compared with former research on the general illhealth and trait anxiety of the police students with that of a group police officers with several years of experience (N=69).The result of this showed that the police students had a significantly better level of general than the studentgroup. Several positive relations between the variables were found, among others between illhealth and trait anxiety, subjective experienced stress and trait anxiety and also between different types of coping strategies and subjective experienced stress..

Elever och självreglerat lärande. : En studie om grundskoleelevers uppfattning om inlärningsstrategier.

Scientists and educational psychologists research have seen on self-regulated learning as learningconstruction. Every scientists have developed their own terms and concepts in the events of explaining how self-regulation affects students learning-process. Keyprocesses in previous studies is the importance of the active choice, to be goal-oriented,and awareness is what students need to self-regulate their own learning. The purpose of this study is to examine how students use different educational learning strategies based on the principles for self-regulated learning (SRL). From the process of the previous research, different concepts and terms have been divided into three key concepts titled:Active choices and actions, Goal-orientation and goal setting, as well as consciousness and self-awareness.

Barn söker i bibliotek ? en kunskapsöversikt

The aim of this thesis is to investigate new knowledge about how children search for library material and which strategies they use, and if the latest research gives any answers whether we should adapt systems and services or teach information seeking in a better way. In this thesis knowledge is understood as research publications but also results from projects in library practise, and studies concerning children 6 to 18 years old are included. The method used is a knowledge survey. We have gathered and evaluated documentation from different sources like citation and reference databases within the field of library and information science. The result implicates that there are, both in old and new documentation, three main search strategies children use in their search for information in a library context; they browse, they search in library catalogues and they use some sort of reference service.

På väg mot ett hållbart resande? : En fallstudie kring den lokala kollektivtrafiken i Umeå tätort

Sustainability and the traffics impact on the environment have become increasingly central within spatial planning. For many years, planning has been focusing on building new roads - this has resulted in increased use of automobiles, which many believe is unsustainable in the longer term. Therefore, authorities at national, regional and local level want to increase the use of alternative transport modes ? such as walking, cycling and traveling by bus.The thesis intends to study if the Municipality of Umeå?s policies for sustainable development have led to an increased use of public transportation. The use of public transport in Umeå is also compared with developments at national level, in order to see if there are differences in the level and trend.

Värderingarna ligger oss varmt om hjärtat : En kvalitativ studie om hur organisationskultur kan beskrivas och hur den reproduceras

AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.

Arbetet med utåtagerande barn

Because of my interest and experience within the field of children and teenagers with an antisocial behaviour and who are acting out I wanted to devote my essay to researching these children through the perspective of the teachers. In this essay I, therefore, interviewed 4 teachers with 4-16 years of experience within this occupation. The method I've chosen can be described as qualitative interview with semi-structured questions to enable the teachers to thoroughly describe their answers without diverting from the original question. The questions that form this essay are: What strategies do the teachers possess to enable stability, a safe work environment and enabling knowledge-sharing for the children that are acting out? What kind of tools do the teachers use when they work with children who are acting out? The results were analysed through the theory of socialization, which simplified can be compared with upbringing.

Språkutvecklande strategier för år 4-6 : En fördjupning om fyra pedagogers syn på sin lärarprofil och arbetslagets betydelse för att nå uppsatta mål

AbstractIn this essay, I have chosen to examine how four teachers in a work unit think and work with linguistic development and strategies, particularly in grade 4-6. The teaching profession has gradually become more like a cooperative profession. Therefore it is in a general pedagogic interest, to know, how each one of the teachers in the work unit, are thinking about linguistic development, teaching profiles and the significances of a work unit to achieve their aims to provide for all the individuals in their classrooms. My intention was to find out if a homogeneous work unit or a heterogeneous work unit is to prefer in work with linguistic development, which initially made me focus and realise the importance of each one of my informants? answers.

"Din jävla hora, du ska dö!" : En studie i hur näthatet påverkar kvinnliga journalister

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

Marknadsföring och kundupplevd kvalitet - En fallstudie på Kalmar och Trollhättans Stadsbibliotek

In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan which is not involved in the project.The main aim of this thesis was to focus on their marketing strategies and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the study. However, the customers at the public library of Trollhättan were more satisfied with the total quality of the services offered.

"Den typ; BOOP ? BORTA, liksom!? en studie av åtta tioåringars upplevelser av litteratur, film och sociala medier

The Syllabus for Swedish Language and Literature for Elementary School includes literatureand multimodal texts, such as web texts. From a Swedish educational perspective, it isimportant to consider the students' experiences. This study examines a couple of ten year oldsexperiences of literature, film, and social media. It also examines how these medias are usedin School according to the pupils. The theoretical basis for this research is based onhermeneutic phenomenology and the concept of life-worlds.

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