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6304 Uppsatser om Media strategies - Sida 56 av 421

Offer eller förövare? : En analys av Dagens Nyheters rapportering om mäns våld mot kvinnor under perioden 1994-2009.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

Ledarskap - ett kollektivt fenomen : effekten av Värmlands landstings stödinsatser för chefer

Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.

Från apparat till App : Public service i ett förändrat medielandskap

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

En studie om elevers val av metoder vid subtraktionsberäkningar

In this qualitative study of students? methods of calculating subtractions, I have used interviews, subtraction exercises and analysis of teaching material. The purpose of my study was to explore which methods students in grade three uses when calculating subtractions. I also wanted to highlight which strategies the students use and their comprehension of the concept of subtraction. In the study, I also highlight the different pedagogical ideas on which the teaching material is based on and the students? choice of methods.  The study shows that the students choose to use the methods?deduct? and ?kind of number? independently.

Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Dagens Nyheter 3.0 : En kvalitativ jämförelsestudie av dagstidningens form i tryckt format respektive applikationsformat

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

Svensk massmedias EU-gestaltning Analys av Dagens Nyheters och Expressens EU-artiklar utifrån ett inrikes- och utrikespolitiskt perspektiv

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

Sociala fotografer : En studie av bilddelning på sociala medier

Dagens teknik erbjuder en mängd olika sätt för människor att kommunicera och interagera med varandra. Denna uppsats är en studie i bilddelning på sociala medier med fokus på amatörfotografers användande av tekniken i syfte för att nå ut med sina fotografier. Huvudfokus lades på vad för strategier de använde sig av, men även på användarnas olika målsättningar. Med hjälp av tidigare forskningsarbeten och djupgående intervjuer har vi lyckats återkoppla den egna empirin med våra teoretiska utgångspunkter och dragit slutsatsen att användandet av sociala medier i syftet för att nå ut med sina bilder till andra människor varierar väldigt stort från person till person. Hur tekniken används för detta syfte är därmed unikt för den individuelle användaren, dock har vi lyckats identifiera vissa likheter i användandet av sociala medier i dessa syften. .

Fusionen mellan tre mediaorganisationer : Ur ett organisationskulturellt och förändringskommunikativt perspektiv

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

På rätt spår i en osäker miljö? : En fallstudie av Banverket Telenät

Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.

En digital publikations skapandeprocess : Dagens funktioner och framtidsvisioner

Detta projekt har haft som syfte att producera och grafiskt formge det kommande numret av tidskriftsapplikationen Scandinavian Architectural Review för förlaget It Is Media Svenska AB i Stockholm. Skapandet har utgått från applikationens tidigare grafiska profil och har ämnat att följa tidigare utseende och funktioner utan nya tillägg. Hela produktionen har skapats genom Adobe InDesigns tilläggstjänst Adobe Digital Publishing Suite. Efter att produktionen färdigställts har en analys gjorts av den färdiga applikationen enligt en heuristisk utvärdering ur ett människa-datorinteraktionsperspektiv, till vilken David Benyons tolv designprinciper har  tillämpats. Till stöd i analysarbetet har ett aktivitetsdiagram skapats för att ge en god överblick över hela tidskriftens disposition.

"Skelettflickor med ränder på armarna" - en diskursanalys om hur det skrivs om självskadebeteende i media

Syfte med denna uppsats har varit att se hur det skrivs om självskadebeteende i media. Vi har genomfört uppsatsen genom att granska ett urval av debattartiklar från svenska tidningar där det på något sätt skrivs om självskadebeteende. Artiklarna är skrivna av politiker, en överläkare, en sjuksköterska och en journalist såväl som flera personer med egen erfarenhet av självskadebeteende. Utifrån dessa artiklar och våra teoretiska perspektiv har vi reflekterat kring hur det skrivs om självskadebeteende i svensk media.Vår uppsats har ett diskursanalytiskt angreppssätt där vi främst utgår från den franske filosofen Michel Foucaults tankar kring diskurser och diskursanalys. Vi problematiserar även diskurserna utifrån begrepp som makt och genus.Under vårt uppsatsarbete har vi identifierat tre diskurser i artiklarna: en patologidiskurs, en könad diskurs samt en resursdiskurs.

Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Sextortyr eller frigörelse : Konstruktioner av sadomasochism i svenska dagstidningar 2007-2011

Denna studie kom till efter att RFSU hade börjat arbeta med frågor om sadomasochism, och efter att Socialstyrelsen tog bort sadomasochism ur sin diagnosmanual. Syftet med studien är att ta reda på vilka diskurser som används när media talar om sadomasochism.Queerteori är det teoretiska fundamentet i studien. Jag utgår även från Michel Foucaults teorier. Min metod är foucauldiansk genealogisk diskursanalys. Analysmaterialet består av 33 tryckta artiklar från svenska dags- och kvällstidningar.Resultatet visar att talet om sadomasochism i media följer olika diskurser.

Tjänar amerikansk media utrikespolitiska maktintressen? : En granskning av två amerikanska tidningars rapportering av statskuppen i Honduras sommaren 2009

AbstractEssay in Political Science, D-level, spring 2010. ?Do the American mass media serve foreign policy interests? ? A scrutiny of two American newspapers? coverage of the coup d?état in Honduras in the summer of 2009?, Author: David Scott. Tutor: Anders Broman The bias of the American mass media has been widely discussed among scholars. Not only has this phenomenon caught the attention of political scientists, but also academics from other scientific fields.

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