Värderingarna ligger oss varmt om hjärtat
En kvalitativ studie om hur organisationskultur kan beskrivas och hur den reproduceras
Organizational cultureCultural reproductionArtifactsEspoused valuesSocializationOrganisationskulturKulturell reproduktionArtefakterVärderingarSocialisation
AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels. I have been using the two lower levels, artifacts and espoused values. The second question formulation is to answer how the culture within The Body Shop can be reproduced. To my help to answer this I have been using John Van Maanens theory of strategies for socialization. I have been working with a qualitative approach. My data was collected through interviews, observations, printed texts and The Body Shops Swedish and global websites. My results using Scheins cultural levels points out that the culture within The Body Shop, at least outwards, is strong and distinct. The implementation of Van Maanens strategies of socialization indicates that the socialization of new members in the organization tends to have a high congruence with the organization´s culture and values.