The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

In our bachelor thesis we have strived to examine the representation of journalism students in Nicaragua. The freedom of press is much lower compared to Sweden and the journalist profession is protected by a certificate. It is also a high level of corruption within the country. Our investigation concerns who has access to the journalist education and the goal is to compare that with the public in Nicaragua. To be able to examine the representation among the journalism students we have chosen seven different aspects to examine, the sex of the student, witch social class they belong to, their academic background, religion, ethnicity, geographical belonging and political view.

Drawing on theories of ethnic representations in mainstream news media and racial discrimination (van Dijk 2000, Hultén 2006, Husband & Downing 2005, Wodak 2011), and using methods of critical discourse analysis (mainly van Dijk 1993, 1991, Fairclough 1995) this bachelor thesis aims to investigate the inter-textual and inter-discursive relationship between selected editorial and opinion pieces written by three mainstream right wing ?symbolic elites? and the xenophobic blog ?Avpixlat?. The three selected symbolic elites are: Per Gudmundsson, editorial writer at the second largest Swedish newspaper SvD, Andreas Johansson Heinö, academic with a P.H.D. in political science, specialized on issues of integration and ethnic relations, and Paulina Neuding, editorial writer at SvD and editor in chief for right-wing oriented magazine Neo. All three are actively taking part in the mediated discussion of ethnic relations in Sweden from a liberal-conservative perspective.

Uppsatsen är en kvalitativ studie som syftar till att se vilka värden Europeiska Unionen vill bygga på och uppmärksamma kvinnors underrepresentation i politiken i EU, och utifrån det diskutera betydelsen av social representation för att inkludera kvinnor. Vidare att se till för- och nackdelar med strategier som betonar individen eller gruppen.Uppsatsen utgår från kritisk, postmodern och feministisk teori och arbetar med metoden textanalys. Först studerar den EU-konstitutionen och jämställdhetsdokument för att ta reda på värdena och hur EU uppfattar kvinnors underrepresentation. Sedan diskuterar den social representation, Anne Phillips teori om närvarons politik och Iris Marion Youngs förslag om grupprepresentation som betonar gruppen och paritet som betonar individen. De två första riskerar att se kvinnor som ett homogent kollektiv och hamna i essentialism medan den sista riskerar att dölja förtryck, vilket Youngs teori om genus som serialitet hanterar.Sammantaget prioriterar dokumenten demokrati, jämlikhet och jämställdhet och ser kvinnors underrepresentation som ett stort problem och en fråga om demokrati, utan att föreslå några aktiva åtgärder.

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

Today's children characterized and named according to Palfrey and Gasser for digital natives. Children are shaped by the use of media and ICT (Information- and Communication Technology) in a natural way. If their participation in environments where the media and ICT is common, it leads to other conditionsthan the previous generations. The purpose of this study was to understand and describe what teachers say and do to create involvement in children's use of media and ICT tools. The former media education development works carried out at preschools in Piteå municipality was the starting point and inspiration for the study. Study was based on a qualitative approach. Qualitative interviews and participant observations were carried out at one preschool in Piteå.

The purpose of this study was to examine the discourses that can be identified in medias representation of social services. To answer the purpose we made a critical discourse analysis using Faircloughs three-dimensional model. The choice to focus our study on a local newspaper was based on earlier research that found it possible that a local paper has a greater impact on readers than a national newspaper. Readers can more easily connect with what's happening in the immediate environment than what is written nationally. We used articles published in 2013 containing ?social services?.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

This paper examines how recruiters use social media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using social media as a recruitment tool. Our result demonstrates that, today recruiters use social media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through social media. Recruiters believe that job seekers are responsible for the information contained on the their social media.

I detta arbete redogör jag för hur jag går tillväga för att skapa en representation av en historisk plats. Som fall använder jag mig av Kilakastalen (ett medeltida försvars- och vakttorn) med kringliggande miljö för att visa hur den kan ha sett ut under medeltiden. Det gör jag i samarbete med Sörmlands museum där min kontakt har varit arkeolog Lars Norberg.För att komma fram till vilken teknik, bildvinkel och perspektiv som är bäst att använda i detta sammanhang utgår jag från vad arkeologerna vill visa, olika forskningsresultat och litteratur för att därefter redogöra för mitt resultat..

Female and male managers in crisis- A qualitative study of how daily and evening newspapers produce female and male managers in crisisThe purpose of this studie was to investigate how female and male managers are produced in daily and evening newspapers. The newspapers that has been used in this study is Dagens Nyheter, as a representation for daily newspapers, and Aftonbladet, as an representation for evening tabloids. To answer the purpose three issues has been formulated: what are the female and male managers importance in emergency situations in the articles? How are power attributed to women and men in the articles? What similarities and differences are there between the representations from Dagens Nyheter and Aftonbladet?The theories that has been used in this studie are mainly gender theory, critical discourse analysis (CDA).The results of the analysis showed that female managers in subjectivily presented articles reports are produced in a more negative way than male managers. Further could the male managers be interpreted to be attributed more power in the articles than the female managers..

Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in media and information literacy.

In modern leadership research, leadership is often viewed as a social construction, and under this paradigm various researchers let the media play a central role in constructing leadership. Meanwhile, the question of how the media actors do this is left unanswered. We explore the question of how and why the media construct leadership, from the vantage point of the media actors themselves, and the conditions they work under. Different mechanisms for media construction of leadership are identified in previous research. Through interviews with business journalists at Veckans Affärer, we find recognition for some of the explanatory mechanisms: namely that personification of a CEO facilitates the work of journalists (and sells papers), that personal drama captures reader demand, and that the CEO of a listed company consciously cultivates his or her personal parallel self.