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11519 Uppsatser om Media management - Sida 53 av 768

Customer Relationship Management - hur tillämpas detta i företagen?

Syfte: Vårt syfte med uppsatsen är att med hjälp av enkäter och de kriterier som finns i teorin undersöka hur långt de medverkande företagen har kommit i deras framgång gällande Customer Relationship Management. Metod: Vi har gjort en kvantitativ enkätundersökning där vi har tillfrågat 30 företag i Ronneby. Vi har sedan analyserat detta utifrån diagram som vi har fått fram i Excel. Slutsatser: De flesta företagen i Ronneby är bara i början av CRM och de kan med enkla medel komma mycket längre.

Activity-based management : En begreppsprecisering

Background: In the eighties the debate concerning the declining relevance of the traditional calculation started. The reason was that the method of calculating not had been changed despite that the costs and manufacturing had changed in many companies. This led to the development of activity-based costing. Management by means of activity information is called activity-based management, but there is no general accepted definition of what the term com- prises. Neither are there any studies which describe within which areas activity information is used as a base for decisions.

Störst går först - Vägen till fördärv eller lyckat förvärv Ekonomistyrningseffekter vid förvärv - En fallstudie av ÅFs förvärv av Energo

This bachelor thesis aims to analyse the effects of changes in management control systems following acquisitions, and deduce whether or not these effects are in line with the acquiring firm's objectives of the acquisition. Through a case study of technician consultant firm Energo, acquired in 2010 by ÅF, the study assumes the perspective of the acquired firm. Data has been collected through in-depth interviews at Energo and ÅF and complemented by internal documents to enrich and validate specific facts and statements. Data was then arranged and analysed through Otley and Fierriera's (2009) framework Performance Management Systems to understand how management control systems were constituted before the acquisition, what changes were made following the acquisition, how this process was accomplished and how it was experienced, in order to come to conclusions about the effects of these changes. The study concludes that the changes in Energo's management control system following the integration with ÅF, had significant effects on the outcome of the acquisition, primarily as it led to a high rate of Energo's employees resigning.

Internkommunikation på Gruvön : Modern kommunikation inom industrin

The bulk of the research within the field of media and communication is concentrated at theforefront of development, studies focus on modern companies and modern communication.However, many people work in the industry, where the conditions for communication are partly different. The aim of this study is to explore the possibilities for internal communication that the employees have at the base industrial company of Billerud Gruvön, Sweden. How important do they feel that communication is? Can the internal communication within Gruvön be described as modern, where dialogue between the staff is possible, or as orders from the top down to the bottom of the hierarchal structure?These are our research questions:Which channels are used for communication within Gruvön, and how are they used?How important do the employees deem the internal communication to be?Can the communication within a hierarchal industrial company such as Gruvön be described as modern, where dialogue is at the center, or does the communication consist basically on orders from the top down to the bottom of the chain?Our research is based on the following theories: Communication, Organizational communication, Internal communication and Organizational culture. We have looked to earlier research such as the doctorates of Simonsson (2002) and Johansson (2003) to further our understanding.The methods used are interviews with operators, middle management and the informationofficer at Gruvön.

Mobility Management : vad är det?

Mobility Management is about affecting and changing the demand of mobility. It?s not about what traditional planning?s been focused on; to supply for the demand. The demand of mobility is created by us humans since the traffic exists of us. That means that Mobility Management is about changing our needs.

Min kropp är mitt visitkort : en kvalitativ studie om vilka faktorer som har en väsentlig betydelse för viktminskning.

Hälsa och motion har alltmer blivit ett central begrepp i dagens samhälle. I mediala debatter matas människor ständigt om hur man ska träna rätt, och vad man ska äta för att förbättra sin hälsa. En avsevärd del av befolkningen i samhället försöker leva upp till medias representation av kroppen, vilket fortsättningsvis leder till en norm i samhället som alla ska leva efter. Forskning har visat att överviktiga individer upplever utanförskap i samhället på grund av att de inte uppfyller medias kriterier för kroppens utseende. Mot bakgrund av detta var syftet med föreliggande studie, att undersöka om, överviktiga väljer att gå ner i vikt på grund av media.Som metod valdes en kvalitativ design med semistrukturerade intervjuer.

Gestaltningen av en massmördare : En kvantitativ innehållsanalys om gestaltningen av Anders Behring Breivik i nordisk media.

The purpose of this study is to overlook Nordic medias news coverage and framing of Norwegian mass murderer Anders Behring Breivik. The study is based on printed editions of Norwegian newspaper Aftenposten, Swedish newspaper Dagens Nyheter and the Finnish newspaper Hufvudstadsbladet set on nine selected dates related to the issue between July 23th 2011 to August 25th 2012.   The study will display how Breivik was framed by each of the Nordic newspapers and even the total amount of news coverage the issue has been given. The media framing part of the study will mainly focus on the media framing of Breiviks personality and political ideology. The study will also investigate each newspapers handling of Breiviks manifesto, which he published only hours before killing 77 people on July 22th 2011. The study is a quantitative content analysis, containing a total number of 245 articles.

Reformen som ingen trodde på.

I media förekommer det idag ett stort utbud av olika hälsobudskap och många gånger kan detvara svårt att bedöma sanningshalten i budskapen. Hälsobudskapen kan även skapa förvirringoch stress hos människor och framförallt ungdomar anses vara en mer sårbar och utsatt grupp(Sandberg, 2005). Enligt kursplanen för hem- och konsumentkunskap ska budskap i mediavara en del av undervisningen. Bland annat ska undervisningen behandla budskapenspåverkan på människor och hur de kan bemötas på ett reflekterat sätt (Skolverket, 2011d). Idenna kvalitativa studie har vårt syfte därför varit att belysa hem- ochkonsumentkunskaplärares uppfattningar om hälsa och hälsobudskap i media och dess plats iundervisningen i hem- och konsumentkunskap i årskurs 7-9.

Setting the Stage : - 0m att motivera träning med hjälp av SportIT.

The last few years a lot of media air time has been devoted to training, sports, health and weightloss on a more personal level then before. The new media arena is beeing used at its´ maximumto broadcast wievs on how we should eat, look, exercise and live. This thesis is trying to makebetter understanding on what people in general think is important when it comes to physicaltraining and motivation with the aid of digital media and IT systems. The thesis describes aworkshop that was conducted within the frames of Participatory Design and the outcome of thatworkshop. The workshop was conducted with a group of lead users (in this case instructors at avery large fitness center in Umeå, Sweden) and the main question was ?How can IT be used toachive a positive effect on physical exercise if motivation is the focus??.

Avfallsförebyggande arbete i Norrbottens läns kommuner : En studie om kommunal avfallshantering och avfallsdirektivets påverkan

This study aims to evaluate the waste management in Norrbottens municipalities in key areas such as possibilities to reach the two national waste goals, information to the public, the effect of legislation, future of waste management and differences in geographic- and demographic areas. The Waste Framework Directive (WFD) issued by the EU and incorporated into Swedish law plays a major part in waste management by defining a hierarchy in five steps how waste should be treated. Interviews conducted with each of the fourteen municipalities aimed to find out what step in the hierarchy they are at and what effect the implementation of EU-legislature into Swedish law has had. Based on the interviews a diverse range of answers was found in relation to the questions asked, generally the more populated municipalities saw a more positive future of waste management, mainly because more developed infrastructure to handle waste is already in place. However the smaller the municipality is the harder it is to allocate resources for waste management and problems arise in the form of expensive transports of waste.

Prestationsmått: Ett verktyg för styrning - eller en rapport bland alla andra. Om mellanchefers tillämpning av prestationsmått i styrningen av operativa enheter.

A performance measurement system can be used as a means to evaluate past performances and to communicate prioritizations. It has also been proposed that a performance measurement system can serve as a method to execute strategies, guide in operational decisions and constitute a tool for making the organization more efficient. Yet one may question if such a system will ever reach this capacity if operating managers do not utilize it as a management tool, but rather treat it as a mere report in the bunch. This paper explores how middle managers in fact apply performance measures and what obstacles there are to integrating them in the management of subunits. Furthermore it serves to investigate whether these managers experience a conflict between how they are expected to use the measures and what they deem possible to adopt.

Den svenska mobiltelefonmarknaden - en studie i manlit och kvinnligt köpbeteende och marknadsföringens sätt att påverka detta

Som huvudproblem hade vi frågeställningen: Hur skiljer sig mäns och kvinnors preferenser för och köpbeslutsprocesser vid val av mobiltelefon åt och vad påverkar dessa? Hur kan marknadsföringen utformas för att möta dessa olikheter? Syftet med uppsatsen var att genom teori och empiri undersöka kvinnors och mäns preferenser och köpbeslutsprocesser och vad som påverkar dessa samt att undersöka den marknadsföring som finns idag och hur denna tar eller skulle kunna ta hänsyn till olikheter mellan könen. Metoddelen på uppsatsen bygger till stor del på en kvalitativ studie. Vilket innebär att flertalet personliga intervjuer genomfördes. För att tolka marknaden och dess olika form av media användes även content analyse som metod för att tolka detta.

Utveckling av laborationer till en datorbaserad simulator som simulerar en kokvattenreaktor

When an organisation is going through a work of change, it is highly important that both management and employees has a healthy communication in order to make everybody feel involved. It is then important to be observant for both the managements and employees thoughts and ideas.This study has been performed on an upper secondary school which is performing a work of change. The change has divided the employees in three different groups. One, which thinks the change have evolved the organisation to something better. The second group of people means that it is preventing individual development of competence.

Förstudie kring ledningssystem vid reklambyrån Confetti

The aim of the project is to develop a tool for a management system at the advertising agency ofConfetti. The company has during a longer period of time felt a need of introducing a quality and environmentalsystem but have a lack in resources of knowledge, time and money. Their goal is to have aconcrete documentation which describes their quality policy and the function of the activity.The work has been performed by mapping and analyzing the processes of the company according tothe process model with focus on one pilot process. New routines have been developed and documentedin a management system.Confetti would like their management system to fulfil the ISO-standard so that they eventually inthe future can be certified. Therefore a literature study has been done according to management systemsand standards.

Kommunikativ maktförskjutning? Legitimitetsskapande kommunikation i kölvattnet av ett massmedialt uppmärksammat omhändertagande

Citizens are in need of information to form an opinion about how society works. As a reviewer of the Public power the media plays an important role in a democratic society. The communicative power shift appears in contemporary media landscape, where technology offers great opportunities for actors to use their own channels to communicate their own image and thereby influencing power over the agenda. Alongside this, the number of communicators is increasing which makes power of resources affects the communicative whole picture. The study is based on a media profile case of the described assault and looks at what can happen strategic communicative at a police department when journalism offers a negative image.

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