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4080 Uppsatser om Mass communication - Sida 12 av 272

Utrikespolitik och krig : En fallstudie om USA:s invasion av Irak utifrån neoklassisk realism

In this essay i argue that there are three different variables that may be able to control the outcome of certain foreign policy choices. These three variables are External Threats, government division and public opinion. The Essay also tries to identify former president Bush motives behind the 2003 Iraqi War. It is partly argued that the three variables had a certain amount of influence on Bush decision making process. But the main focus lies on the motives behind the attack.

Bärbar - ett hållbart tygkassekoncept

Portable is a project with its starting point in plastic bags, how they negatively affect our planet and how people´s patterns of behavior and qualities of life are affected when people try to live more envi¬ronmentally friendly. Now we have reached the point when peoples way of living and consuming in the western world has to change. This is nothing new and we can now see that sustainability is start¬ing to get attention in every area.Today plastic bags are used on average for 12 minutes. Only one out of 200 is reused, and then only once . This is not sustainable at all.

Marknadskommunikation i förändring : En studie i hur PR-byråers marknadskommunikation har förändrats under första decenniet på 2000-talet med bakgrund i sociala medier

Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

Analys av ett företags internkommunikation med hjälp av CSM

ternal communication in an organization by using CSM Communication Situations Model [18[upps-01.gif The topic of this master thesis is internal organizational communication and factors influencing the way people in an organization communicate with each other. The purpose of the study is to, by using a specific model called Communication Systems/Situations Model CSM, identify the social context of a given organization and examine how it relates to the dimensions of communicational behaviour which are presented in CSM. We would also like to see how the different parts of CSM affects the choice of communication channels. The thesis is based on interviews with eight employees in the specific organization, whom we have asked a number of questions regarding how they communicate with each other and through which channels. The results show that the social context is very informal within the organization and the relationships between the employees are very open and personal.

Bärande eller bristande? : - en studie av Bällstabergsskolans kommunikationssystem -

AbstractPurpose/Aim: The aim of this essay is to map out how the communication is organized at the Bällstabergs School in Vallentuna. The purpose with the essay is to illuminate the pros and cons with their system so that a communicationstrategy could be worked out from the basis of the results. The aim is devided into three different questions at issue: What does the organizational structure look like and how does it concide with the communication? What does the present communicative work look like? Which communicative needs can be identified?Method: The methodology contains two parts. The first part is an analysis of the present organization.

Mjölkprotein för starka ben. En systematisk översiktsartikel.

Bakgrund: Osteoporos är en skelettsjukdom som ökar risken för frakturer. Sjukdomen i sig ärasymtomatisk men frakturerna som uppkommer leder till morbiditet och ökad mortalitet. ISverige beräknas en tredjedel av kvinnorna i åldrarna 70-79 år ha osteoporos i höften ochförekomsten förväntas öka i och med att Sverige får en allt äldre befolkning. En strategi föratt minska risken för frakturer är att öka bentätheten. På senare år har det gjorts flera studiersom undersökt om komjölksprotein kan öka bentätheten.Syfte: Att undersöka om intag av komjölksprotein påverkar benremodelleringen och/eller gerökad bentäthet hos unga människor, vilket skulle kunna leda till ett högre peak bone mass.Sökväg: Sökningar i PubMed och Scopus efter originalartiklar utfördes under april 2011.Sökord som användes var ?Milk AND bone mass/density?, ?Milk protein AND bonemass/density?, ?Milk basic protein AND bone mass/density?.Urvalskriterier: Originalartiklar på svenska/engelska som undersökt effekten av intag avmjölkprotein på bentätheten med hjälp av Dual energy X-ray absorbtiometry (DXA), samt påbenremodelleringen med hjälp av biomarkörer inkluderades.

Kommunikationen mellan sjuksköterskor och äldre patienter inom vården- en metasyntes

Background: Good quality of communication has a significant role and is essential in the care, and there are many factors that have an impact on the communication between nurse and patient. It is important that the interaction and communication is directed to and focused on understanding in broad sense in order to make sure that the meeting between nurse and care taker will result in something positive. Through a greater understanding the cooperation between nurse and the patient will be facilitated, which will create opportunities for both sides to be part of and contribute to a meaningful rehabilitation.Purpose: The aim of the study is to describe how the elderly patient and the nurse experience the communication within the health care, however also to identify what factors that are essential for an optimal communication.2Method: In this study the method that has been chosen is metasynthesis. The metasynthesis method implies that qualitative studies, that illustrate elderly patients and nurses perceptions and experiences of communication within health care, have systematically been reviewed and compiled to a result.Result: The analysis of the study?s results in a composition that consist of the following three themes; the patients and the nurses perspective on how information should be conveyed, the role of the time aspect in communication and the impact of the attitude on communication.

E-marknadsföring och Traditionell marknadsföring : Möjliga kombinatoriska effekter inom bilindustrin

A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).

Strategisk kommunikation inom franchising, en fallstudie av Gallerix

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

Den tryckta annonsens förlängda arm : En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen

The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other.

Organisationskommunikation i praktiken En kommunikationsgranskning på Arkivator Falköping AB

The goal of this Masters thesis is to examine how people at the production department of Arkivator Falköping AB perceive the internal organisational communication transfer and exchange of information, by means of a communication audit. The objectives are also to characterise the communication climate and the respondents satisfaction with the internal organisational communication within the organisation. The results of the study are compared with the companys information policy and with previous research in organisational communication. Answers from different demographic groups within the population are compared. The communication audit was conducted using a modified and added version of a questionnaire originally compiled by the International Communications Association.

Att mötas på webben : Hur sociala medier påverkar B2B relationen

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

Mitt i prick : Optimerad internkommunikation

As competing organizations struggle to become more effective, one field stands out as one of the vital keys to success; internal communication. Even small errors in information handling can end up into obstacles that seem impossible to overcome. Managers constantly need to adjust the internal communication to fit variables that mirror the structure of the organization. This thesis is a study about how and in what magnitude structure affects organization?s internal communication.We have done qualitative interviews with McDonald?s and Diesel, two different global organizations within the branch of service business.

Den Interkulturelle Kommunikatören : En studie av kulturens inverkan på kommunikation

AbstractAuthors: Åsa Höjer, Karl WijkmarkTitle: The intercultural communicator. A study of cultures? influence on communication.Level: BA Thesis in Media and Communication StudiesLocation: University on KalmarLanguage: SwedishNumber of pages: 67Date of seminar: 2009-01-15Advisor: Jens CavallinKey words: Intercultural communication, culture, Hofstede´s cultural dimensions, anxiety and uncertainty, self-confidence, high and low context, verbal and nonverbal communication, Telenor, Pakistan, Scandinavia.Case company: TelenorPurpose: The purpose of this study is to investigate what cultural differences, regarding communication, that are present between Scandinavia and Pakistan. Furthermore the purpose is to illustrate which factors that are important for personnel working for Telenor, that are about to work in a foreign culture, in order to create effective intercultural communication.Methodology: The following study is a case study that has used a qualitative methodology with interviews conducted via e-mail. To be able to interpret and understand human experiences and situations a hermeneutical approach has been taken.

Internal Communication Approach : En empirisk undersökning av de interna kommunikationskanalerna på ICA Butiksadministration

Title: Internal Communication Approach ? A study of the internal communication-channels of the ICA Administration. Background: The ICA Administration is in the process of generating an organizational change with the purpose of improving their external communication. The internal communication, on the other hand, has been put aside and is missing guidelines at the present.  Since the ICA Administration does not know how the staff uses the internal communication-channels they cannot optimize nor develop them. As the literature shows, it is important to choose the channel that is most appropriate for the type of information that it is meant to communicate. Choosing the wrong channel, or using it wrongly, can bring problems consisting of the staff experiencing to receive less information than needed in their daily work. Purpose: The purpose of this thesis is to explore and describe the internal communication between the employees of the ICA Administration from the existing communication-channels and their usage. Method: Through the initial interviews with the staff, the internal communication-channels of the ICA Administration were determined.

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