Denna uppsats grundar sig i kommunikationens va?rld da?r det konstant byggs nya varianter av kommunikationsmedel. Music branding a?r ett kommunikationsmedel med musik som sitt verktyg. Med sin emotionella kraft anva?nds music branding av fo?retag fo?r att marknadsfo?ra och bilda varuma?rken.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

The general objective of this qualitative study is to analyse and describe what people with psychiatric disabilities write on their blogs about their encounters with social workers. The questions the study is aiming to answer are: How do people with psychiatric disabilities describe their encounters with social workers? Do the informants describe instances of paternalism and advocacy? How do the informants describe their sense of meaningfulness, comprehensibility and manageability? The study is based on a theoretical framework in which empowerment and sense of coherence (SOC) are the key elements, along with the concepts of paternalism and advocacy as well as meaningfulness, comprehensibility and manageability. The research data was collected from blogs on to the blog forum Psykiatrin.blogg.se ? psykiatrins Robin Hood (meaning ?the Robin Hood of psychiatry?).

The present thesis is about how preschool children develop their language skills. The purpose is also to discuss how library and preschool can collaborate and in different ways together help the children to achieve different skills and to use their first and second language in a more appropriate way. The main problem identified from literature and own observations is why library and preschool dont collaborate to help young children to develop their language skills? Which reasons are behind a lacking collaboration? What can be done to increase collaboration between the library and the preschool? How can librarians and preschool teachers use their different professional skills in the best manner to be able to help the children to develop their skills in language acquisition? Is it possible to measure childrens language skills and how can one decide what characterizes a good collaboration? We started with a literature review and continued with collecting qualitative data by means of interviews with people who worked as librarians and preschool teachers, who were supposed to collaborate in a language oriented project. We have chosen different language theories by well-known scientists and we have only picked a few of them, which we considered relevant for the chosen topic.

Kvinnor börjar i allt större grad slå sig in på den internationella politiska arenan. En arena som traditionellt endast haft plats för män i svarta kostymer. Att kvinnor tar plats på den internationella politiska arenan har också påverkat utrikesjournalistiken. Fler kvinnor syns i dag på dagspressens utrikessidor än vad det gjordes för 20 år sedan. Men hur framställs de kvinnliga politikerna i medierna när de framträder på en traditionell manlig arena? Genom att undersöka hur två EU-ordföranden, Angela Merkel och Matti Vanhanen, framställdes i textform under tre månader på Dagens Nyheters och Svenska Dagbladets utrikessidor försöker denna uppsats finna svaret på den frågan.Med en kvantitativ innehållsanalys och en kritisk diskursanalys har artiklar analyserats utifrån ett genusperspektiv.

Background: Insufficient nutritional support is associated with prolonged hospitalisation, impaired wound healing and impaired survival for patients in intensive care. In severe sepsis and septic chock, calculation of nutritional need is complicated since the metabolism is affected by decease. Aim: The aim of the study was to investigate nutritional support and to examine the quality of nursing documentation of nutritional status and nutritional support in patient records in severe sepsis and septic chock.  Method: The study was conducted as a retrospective investigation where 64 patient records were studied. The quality of documentation was examined in 10 patient records using an examinational model.Findings: Calculation of average nutritional support showed insufficient supply particularly in the two first days of intensive care. During the next five days nutritional supply was higher but individual variation was seen, why a clear picture of nutritional support is hard to detect.

Manliga sjuksköterskor är en minoritet och efter att de gavs möjlighet till legitimation har de existerat i ca 60-65 år. Männen fick enligt lag möjlighet till utbildning på 1950 talet.Syfte: Att beskriva manliga sjuksköterskor erfarenheter av omvårdnadsarbetet.Metod: Allmän litteraturstudie baserad på artiklar från databaserna Cinahl, Medline och Psycinfo. Artiklar som beskrev manliga sjuksköterskors erfarenheter inkluderades, bearbetades och analyserades enligt innehållsanalys. I resultatet bildades tre kategorier ?Yrkesrollen?, ?Yrkesutövning? & ?Yrkesutbildning?.Resultat: Mest framträdande var fysisk beröring.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

Sa?ngens roll i grundskolans musikundervisning har varierat o?ver tid. I denna uppsats underso?ks sa?ngens plats i musika?mnets kursplanstexter o?ver tidsspannet 1962?2011.Syftet med uppsatsen a?r att underso?ka vilket utrymme momentet sa?ng har getts i kursplanstexterna, och vilken roll sa?ngen skulle kunna ha i grundskolans musikundervisning i framtiden. Fra?gesta?llningen a?r:Hur uttrycker sig kursplanerna fra?n 1962?2011 om momenten sa?ng och ro?st?Fra?gesta?llningarna besvaras dels genom olika metoder av textanalys ? strukturell textanalys, komparativ analys, funktionell analys, och till viss del la?sbarhetsanalys ? och dels genom faktainsamling.

Denna kandidatuppsats syftar till att undersöka varför det är så få kvinnor som är chefer. Enligt SCB var, under 2009, endast 33% av Sveriges chefer kvinnor.Manliga chefer är normen och därför baseras dagens ledarskapsteori på mäns värderingar och uppfattningar. Detta leder till att många av dagens organisationskulturer har en manlig prägel som inte släpper in och inte heller lockar kvinnor till ledande positioner.Studien presenterar teorier om de är svårigheter och hinder som kan uppstå för kvinnor när de vill bli chefer och vad som ligger bakom dessa barriärer.Den teoretiska referensramen beskriver dessutom vad som motiverar en person att nå en ledande position samt hur kultur påverkar möjligheterna att avancera inom en organisation. Organisationskulturen kan skapa hinder för personer som anses vara avvikande, vilket kan påverka en kvinnas möjlighet att bli en del av organisationsledningen. Dessa hinder kallas ibland för glastak, ett osynligt hinder som gör det svårt eller omöjligt att klättra högre upp inom en hierarki.Studien är även genomförd med en kvalitativ metod då fyra kvinnliga chefer har intervjuats.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

The wood-living beetle Ceruchus chrysomelinus is a rare species connected to natural forests. In Sweden, it is red-listed as endangered (EN) and an action plan for its preservation has been done by the Swedish Environmental Protection Agency. In this work I have therefore investigated how a translocation of the species succeeded after 17 years. I aimed to study the species dispersal biology, its substrate preferences and the supply of suitable wood on this site. The study was performed during 2012 in Pansaruddens nature reserve close to Uppsala in Sweden, which is a spruce dominated forest.

Med utgångspunkt i de två generella riktningar som tidigare läsningar av Inger Edelfeldts romaner tagit ? dels en som antyder en existentiell underton och dels en som framhäver ett feministiskt perspektiv ? har syftet med arbetet varit att undersöka den konfliktfyllda relationen mellan existentialism och feminism i ?Det hemliga namnet? och sammanlinka denna med Simone de Beauvoirs existentialistiska feminism i ?Det andra könet?. Då de två separata läsningarna av ?Det hemliga namnet?, som prövade romantextens överensstämmelse med de två ideologierna var för sig, korreleras med ?Det andra könet? framkommer att de två centrala punkter på vilka Edelfeldts roman skiljer sig ifrån den franska existentialismen ? nämligen att människan inte till varje pris MÅSTE välja för att leva i god tro och att gemenskap visar sig möjlig då människor möts i generös ömsesidighet ? också gäller för Beauvoirs texter. Ideologikritiska läsningar av Beauvoir visar att dessa avsteg från Sartres filosofi är ett resultat av hennes kvinnobefriande strävan: en feminism som hävdar att det är kvinnans eget fel att hon inte kan förverkliga sig själv som subjekt och som cementerar henne som den evigt Andre i förhållande till mannen, kan nämligen inte verka emot ojämställdheten mellan könen.

The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.