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Att prissätta efter kundupplevt värde

En studie kring prissättningsproblematiken hos Iggesund Tools Europa

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons. This study reveals an almost non-existing dance education. On the rare occasions when dance lessons are actually given, pupils tend to be dissatisfied. Other conclusions are that the pupils don?t regard dance as a ?sport? and that dance is considered as a feminine activity. Furthermore, it is clear that pupils have a more positive attitude towards dance when it comes to dance as an extracurricular activity.ConclusionsSince pupils´ attitudes towards dance are more negative when dance becomes a part of physical education than towards dance as an extracurricular activity, the physical education curriculum should provide for this. By accommodating the pupils´ requests and by introducing dance lessons in the first grade, pupils can become more confident in their dancing abilities. Perhaps then attitudes towards dance can be more positive. Dance is considered as something feminine by the pupils and their views of normal femininity and masculinity behavior become very clear in this context. Therefore, issues about tolerance and gender may be addressed through a dance education that is serious and well thought out.

Författare

Tomas Jonsson Maria Åström

Lärosäte och institution

Uppsala universitet/Företagsekonomiska institutionen

Nivå:

"Magisteruppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla magisterexamen.

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