The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to Learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the company?s line extension were new trends on the market and that the company had unexploited recourses to make use of.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

This study highlights the importance of computer technology and its impact on elder care staff's skills development in the public sector. The government presents the digital agenda within which information and communication technology today is considered to have a potential for sustainability, growth and development. According to the EU Commission, there are several important elements that should be improved to digitize the workplace. Among these are digital literacy, collaboration between agencies and increased investments in research, education and innovation. New technology can be understood in different ways by individuals, some see the computer as something positive and exciting, while others may find it hard to see the opportunities for Learning and development.

AbstractWhat do the pupils really Learn in school? What do the pupils know before they begin schooland what knowledge do they have when they graduate form 5 and should have achieved thegoals? I chose to interview some pupils in the end of nursery school and some pupils in theend of form 5. To limit myself I chose the subject space, because I think most pupils thinkthat space is an interesting subject. The result of my examination was that pupils in nurseryschool have many different thoughts and previous knowledge about space, often on the basisof what they have seen themselves, and that some of the pupils in form 5 have some moredeveloped knowledge while some pupils still got the skill as a nursery school pupil. Myexamination shows that some pupils have Learned surprisingly little, bearing in mind that theyhave been in school for five years..

From an early age kids Learn that their good performance and efforts will be rewarded. Unfortunately, not all leaders in the media industry are rewarded or given the same opportunities to exercise their communicative leadership, according to studies in media research. The aim of our study is to highlight female managers' experiences of their communicative leadership in the Swe-dish media industry. This study was based on qualitative interviews with four female respondents in management positions. The core of the study concerns female communicative leadership and interpersonal communication.

Learning words have shown to be a very crucial part of Learning a second language and the one most important factor to make pupils with Swedish as a second language succeed in school. To make sure that all pupils get the right conditions to Learn from all subjects and their entire content a wide vocabulary is necessary. Even so it is found that there are shortcomings regarding this kind of teaching in Swedish schools.Through interviews and observations of two teachers that teach pupils with Swedish as a second language, and also with a short reading test for the pupils, the possible strategies that these teachers use for Learning words have been studied. The result shows that the teachers are using several strategies and that they are actively working with transmitting these to the pupils, but there are some areas that need developing..

This paper is intending to examine the intercultural aspects of two teaching aids used in Swedish schools today. How does the material take the students prerequisite in consideration? Is every student included in the material in order with the standpoint and laws in the Swedish school system? And if they are not, who is the outsider in this occasion? With intercultural pedagogy lies the idea that everyone is unique and that teachers has an opportunity to develop and make student grow mentally. Intercultural endeavor is to Learn to accept our differences and see them as assets instead. The theory?s used in this paper in mostly the postcolonial theory with its dividing between "us" and "the others"..

In a municipality in the county of Stockholm there is a preparatory class which accepts newly arrived children from other countries. In the preparatory class the education is focused on teaching students the Swedish language so that they eventually, after about 3-4 -terms, can be transferred to a "regular" class.For students with a different native language, it takes about 5-7 years longer to Learn the knowledge-based language that is used in school (Gibbons 2009: foreword). This requires education in school to be linguistically developing.The purpose with this essay is to gain knowledge on how pedagogues can work in a linguistically developing manner with students who have Swedish as their second language. The comparison between education in a preparatory class and education in two regular classes at two different schools is also part of that purpose.What is the education considering linguistically developing work methods like in the preparatory class and the" regular" classes? Are there differences and similarities between the preparatory class and "regular" classes education when it comes to linguistically developing work methods? Which part of the education is adapted to a linguistically developing perspective that fits students with Swedish as a second language?Theories as the socio cultural theory, the proximal zone, and Jim Cummins model, concerning among other things language and knowledge development, is brought up and linked to the study of differences and similarities between schools.

Learning words have shown to be a very crucial part of Learning a second language and the one most important factor to make pupils with Swedish as a second language succeed in school. To make sure that all pupils get the right conditions to Learn from all subjects and their entire content a wide vocabulary is necessary. Even so it is found that there are shortcomings regarding this kind of teaching in Swedish schools.Through interviews and observations of two teachers that teach pupils with Swedish as a second language, and also with a short reading test for the pupils, the possible strategies that these teachers use for Learning words have been studied. The result shows that the teachers are using several strategies and that they are actively working with transmitting these to the pupils, but there are some areas that need developing..

To lead is to communicate, a main part of the leadership. 80 % of leaders working tasks involve communication of some kind. The ambition of this study is to analyze how four leaders of an international technique consulting company experience and handle community and technical development during their professional courses. The leaders have a various experience of leadership which adds depth and width to this study. To perform the study qualitative method has been used in the form of personal interviews.The result indicates that change is not always beneficial in every aspect of communication.

Background: Mergers have been increasing during the latter part of the 1990s. In the Nordic region many previously national companies have joined their forces to create a new Nordic company. This will lead to many challenges when the companies are integrated.Purpose: The purpose of this thesis is to investigate the integration phase. Our goal is to study the integration of Cloetta Fazer and Learn how the company can handle the two types of integration. Procedure: To be able to prove our assumptions, that were made on the basis of literature, we have collected empirical material by interviewing eight managers at Cloetta Fazer.

This report is about the exam project; Blomgren- a collection ofpatterns. During eight weeks I have from the family Blomgren, whowas my grandfather?s family with siblings and parents, produced fivepatterns for textiles into interior and space. In addition to thefamily as an inspiration, I have taken into account of the collection?sname - as a word and the meaning of the word.

The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us Learn more about the subject, brands.

Master thesis studying the use of multimedia on CD-ROM in a library setting by analysis ofqualitative interviews with nineteen persons.The thesis relates the study to some relevant issues in human-computer interface (HCI) researchand to the commercial market for multimedia CD-ROM products. Three main types ofuse were described by the persons interviewed: recreational, information seeking and usingmultimedia to Learn more about using computers. Children and young people interviewed mademost use of the multimedia provided, whereas adults thought it to be less valuable as a sourceof knowledge for them personally.HCI research shows various results of using multimedia for educational purposes. Thecommercial market is dominated by American products which can have a negative effect onthe use of multimedia in Swedish public libraries..

My purpose in this paper is to study teachers' work in reading and writing in primary school and special school. I want to find out if they use the same methods, strategies and materials to help students Learn to read and write. I will find out the answer to my purpose by performing two qualitative observation and two qualitative interviews. Lundberg (2010) is the researcher I relate to during my study. Through observation, I see how teachers work with students in the classroom during a lesson in the Swedish language. During the interviews, I received answers to how teachers work with language, the materials, methods and strategies they use. I found out that teachers use specific strategies when they help their students. They use a work material that is tailored to curriculum in Swedish language and it is based on the phonics method. .