Managing the integration process in a merger. Case
Cloetta Fazer
Background: Mergers have been increasing during the latter part of the 1990s. In the Nordic region many previously national companies have joined their forces to create a new Nordic company. This will lead to many challenges when the companies are integrated.Purpose: The purpose of this thesis is to investigate the integration phase. Our goal is to study the integration of Cloetta Fazer and learn how the company can handle the two types of integration. Procedure: To be able to prove our assumptions, that were made on the basis of literature, we have collected empirical material by interviewing eight managers at Cloetta Fazer. Summary: We have identified a conflict between structural and cultural integration that occur because one type of integration may proceed faster than the other. That is why our statement is that the two types of integration are dependent on each other.