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70 Uppsatser om Launch - Sida 4 av 5

Butikschefers strategier kring hälsa och hälsoperspektiv : En studie inriktad på godis och läsk

Summary                                                               Overweight and obesity in Sweden and in the rest of the industrialized world continues to increase. This results in increased costs both to society and the healthcare system. Part of this development is the increasing consumption of sugar and that is what should be restricted to tackle this growing social problem. Part of the increased consumption of sugar in Sweden was the Launch of pick and mix ingrocery stores.  This study aims to examine how store managers look at their public health responsibilities, and investigate how managers of grocery stores think about health and health aspects in general and about the sugar consumption in particular. Semi-structured "face to face" interviews was used to collect data and seven grocery store managers participated in the study.

WIKILEAKS; en spark i rumpan för journalistiken? : Svenska journalister och Wikileaks

Wikileaks is using the new technical solutions to mount big leaks, consisting of secret or sensitive information from the government, institutions and business. This might profoundly change the media reality and it certainly means both new opportunities and new challenges for traditional media; the conditions for the journalists, the sources and the news reporting are changing. In this thesis the relationship between Swedish journalists and Wikileaks has been the focus; they both affect each other but the conditions for this relationship is not yet clear. Clearly there is an interdependence, but who really is dependent on the other and to which degree they are dependent on each other is still a question without a given answer.The aim of this thesis has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are,  if and how they think that Wikileaks have affected the Swedish journalism.

Introduktionen som försvann - lanseringen av litauiska noveller till en svensk läsekrets.

This work concerns the book "Litauiska noveller" [Lithuanian Short Stories],  a collection of nine Lithuanian short stories translated into Swedish by noted Finnish diplomat Ragnar Öller (1893-1960) and tutor and  journalist Nils Bohman (1902-1943).  The authors of the nine short stories are Jonas Bili?nas, Vincas Kr?v?-Mickevi?ius, Antanas ?ukauskas-Vienuolis, Ignas Jurkunas-Scheynius, Jurgis Savickis, Petras Cvirka, and Petron?l? Orintait?.The 242-page book published 1940 in Stockholm, was the first translation of literary texts from the Lithuanian appearing in the Swedish language. In spite of a professionally carried out translation, the book never gained the attention of Swedish literary circles, and has more or less been forgotten throughout the post war period and up to the present.The purpose of this paper is to investigate the history leading up to the publication of the book within the context of Swedish-Lithuanian relations, and analyse the possible reasons of why this work remained unnoticed for so many decades. Why was the book not reviewed in the Swedish daily press? Was the book ignored because of the choice of authors of the novels? Was the disregard due to the political situation?A discussion from a few selected points of view follows on some possible reasons of why the Launch of "Litauiska noveller" failed in 1940.An appendix listing published works of Lithuanian authors in the Scandinavian languages (Swedish, Norwegian, Danish, and Icelandic) up to 1996 is attached..

Videodistribution och -konsumtion på mobiltelefoner

This report is the result of a master thesis carried out by the author, student at the Royal Instituteof Technology(KTH). The task was performed as a product development process at a companycalled Ameibo AB, located in Stockholm. It is the final task of the studies at the Master'sprogramme Design and Product Realization. The report is structured in a chronological order anddescribes the methods used, the implementation of these methods and a presentation of theresults given from these studies.Ameibo is a company located in Stockholm, distributing films on the internet. The aim of thismaster thesis was to investigate the possibilities of entering the market for portable devices.

Den nya musikbranschen på AllEars.se : Det demokratiska mötet mellan skivbolag och artister på Internet

AbstractTitle: The New Type of Music Industry at AllEars.se (Den nya musikbranschen på AllEars.se)Number of pages: 49 (53 including enclosures)Author: Viktor BackemarTutor: Else NygrenCourse: Media och Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose: The purpose of this paper is to compare AllEars´ own view of the website AllEars.se to an observed view of the same site. The comparison is based on theories regarding the Internet in today?s society, convergence, communities and collective intelligence, interactivity and participation, and business in today?s society.Method: Since the paper has a purpose to compare two views of the same website there are two main methods in use. AllEars´ own view has been created via an interview with the company?s CEO, a press release that was released in connection with the Launch of the website and texts found on the website.

Utveckling av mobilapplikation för lutfrenare i möbel

During the year 2014, Artex AB has worked to Launch a new product whose function is to locally purify the air. The product is a headboard and its purpose is to give the user clean air while sleeping. The air purifier has different speeds and it`s up to the user to choose which effect that will be on. To get the best experience of the product as possible, the air purifier shall be controlled by a mobile application. In that way the user can increase and decrease the fan speed, even when the user not is home.

Identifiering och redovisning av immateriella tillgångar vid rörelseförvärv ?En kvantitativ studie om redovisningstransparens och kapitalmarknadens informationsasymmetri

The association between disclosure level and asymmetric information is a matter of importance andconsiderable interest to the financial reporting community. The theory in this area suggests that acommitment by a firm to increased levels of disclosure should lower the information asymmetry thuslowering the cost of equity. This theory may be compelling, but so far the empirical results have beenambiguous. Due to increased globalization the demand for high quality accounting standards has risen. In2005 The International Accounting Standard Board Launched the standard named IFRS 3.

Förpackningsdesign i en varumärkesstärkande process : En fallstudie av varumärket Coca-Cola

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Från Colosseum till Allianz Arena : En explorativ studie om processen att fo?ra?ndra ett fo?retags grafiska profil

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

?Vilka faktorer kan påverka försäljningsmålet inom kartong- och pappersindustrin? : ? En fallstudie på Korsnäs AB

AbstractCompanies in the Swedish process industry has for a long time spent a lot of capital in high-tech development, which have given them increased ability to compete with high quality and excellent technical knowledge, which has given them greater opportunities to grow on the market. But it?s not enough to achieve success with new products and service; it must also be consistent what market wants and preferably something exceptional. The purpose of this study was to determine the factors that are predominantly success factors and how they may affect the sales target of a new product, in this case Frövi White. Another objective of the study was to examine how Korsnäs Frövi communicates and transforms information as requests and demands from customers into refined material. To obtain relevant information to the study several interviews with respondents from most of the value chain in Korsnäs Frövi has been carry out.

Silva Quattro-S : Utveckling av träningsprodukt med multifunktion

In the spring of 2009 Silva Sweden AB was contacted for a collaboration within the scope of a MasterThesis project. The company had discussed the possibility to develop a device that monitors usermovement during different types of exercise. The objective of this Master Thesis has therefore been todevelop and design a multi training device that records the user?s physical performance during severalactivities. The purpose of the thesis project has been to use scientific methods for product development inorder to design a multi device that supplements Silva?s range of products.The project followed a product development process divided into four phases; Market Analysis, ConceptCreation, Concept Development and Construction.

Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to Launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

Nå nya kunder med E-handel

BT is a global company within the lift truck industry. The main office is located in Mjölby. In Europe all sales and service activities are carried out by fully owned sales companies. I North America, BT RAYMOND develop and distribute trucks under a different brand. For the rest of the world BT works together with a distributor network, most of them are fully independent others BT has a small ownership in.

Uppstart av nytt produktionsavsnitt

Detta examensarbete utfördes på DM-Motorbearbetningen vid Scania CV AB i Södertälje. DM har en plan för att öka kapaciteten i tillverkningen, detta gör att det under de närmaste åren kommer påbörjas ett antal investeringsprojekt i nya produktionsavsnitt. I dagens konkurrensutsatta marknader blir det viktigare och viktigare att vara effektiv och att ha korta ledtider i allt arbete som utförs inom industrin. I och med detta finns det stora vinster i att vid uppstart av nytt produktionsavsnitt kunna korta ned tiden som det tar till full produktionstakt. Fokus i detta arbete har legat på att identifiera möjliga orsaker till att denna tid blivit längre än vad som planerats i tidigare projekt på Scania.Historiskt när Scania har projekterat och startat nya produktionsavsnitt har det alltid tagit en viss tid innan förväntad volym och kvalitet uppnåtts efter produktionsstart.

Reasons to believe - reasons to buy : factors influencing the consumers' choice when buying probiotic products

The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive health effects are what set a functional food product apart from traditional food stuffs of the same type.

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