The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The first aim of the thesis is to analyse the problems of trust, according to game theory, in the Russian market for private pensions insurance. The second aim is to find suitable strategies to solve the problems. Problems of trust have arisen because, (i) buyers of insurance have had negative experiences when dealing with insurance companies and corruption has decreased trust for all players in the market, (ii) incomplete information makes it difficult to separate honest actors from dishonest, and (iii) dishonest insurance companies do not get punished because of corruption and weaknesses in the law. Mutual risk-sharing is a potential solution as necessary conditions already exist in the Russian society. There are groups who (i) share the same type of risks, (ii) are aware of moral hazards, and (iii) are able to control each other.

BackgroundToday a common approach to solve a complicated problem is to assemble a temporary workforce in order to solve the problem by working together within a project. One of the difficulties with working in projects is to maintain the planned budget. Working hours and costs are often exceeded. Many companies presume that any certain project will succeed, a presumption that leads companies not to anticipate risks involved in a project. In companies today there is seldom time for evaluation or moderation of a project, in order to have time for evaluation there is a great need for an adequate planning of the project.IntentThe intention with this study is to create a model for planning, budgeting and evaluation of projects within consultancy companies.MethodWith the help of interviews and discussions within the group Hamnar och Byggkonstruktioner at Sweco has evidence to present a proposal on planning, budgeting and monitoring been developed.ResultsA model has been developed to ease for consultancy companies to plan, budget, monitor and evaluate projects.

The aim of the present study was to investigate high school students? ways of discussing smoking and prevention of smoking. A total of eight high school students participated in the study. Two focus groups were used to collect data, one of smokers and one of nonsmokers. Data were analyzed with inductive content analysis.

The aim of this essay was to obtain an understanding about company owners thinking about the connection between having an own company, and the risks for an alcoholic abuse. The risk factor I was researching was stress, alcoholic culture, accessibility and rehabilitation.I have interviewed five owners of small companies, two women and three men, which represents four different kinds of branches. The theories I used in analysing the empirical findings where the theories of psychosocial work environment of Lazarus, Karaseks demand/control model, epidemiology- and culture perspective.I have found that the main stress factors for company owners where the economical stress and great load of work. The stress was also related to the fact that company owners of small companies often were alone with all the responsibility and problems.Women did not use alcohol very often as a tool to reduce stress. If individuals were using alcohol to reduce their stress, it also had to deal with their ability of coping and also what channels they had for coping..

Förekomsten av fetma har ökat under en kort period i många delar av världen. I Sverige har fetma hos vuxna dubblerats under de två senaste årtiondena och finns nu hos tio procent av både män och kvinnor. Sjuksköterskor har en nyckelroll när det gäller stöd och vård till personer med fetma. Syftet med studien var att beskriva sjuksköterskors upplevelser av att stödja personer med fetma till livsstilsförändringar. Data samlades in genom intervjuer med åtta sjuksköterskor varav fyra var distriktssköterskor och övriga sjuksköterskor utan specialistutbildning till distriktssköterska.

The aim with this study is to explore if and how linguistic learning takes places when four pairs ofstudents in grade one writes on the computer. Observations of eight students took place duringtwelve lessons to investigate what happened during their writing processes. This study isimportant because students? computer writing is a relatively new phenomenon in the Swedishprimary school.It is clear that the peer collaboration creates a complex interaction that becomes the platform, andalso the prerequisite, for successful language training. The method can clearly give students profitsin their linguistic development.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

Syftet med studien var att undersöka individers positiva upplevelser av fysisk aktivitet på sociala medier. Studien bestod av 32 öppna brev och deltagarna var 32 stycken i åldrarna 18-65. De öppna breven analyserades med hjälp av en latent innehållsanalys och fyra teman skapades; ?Inspirerad att leva hälsosamt?, ?Motiverad till träning?, ?Få tips, hjälp & vägledning? och ?Koppla upp var som helst, när som helst?. Resultatet visade att deltagarna har många positiva upplevelser av fysisk aktivitet i sociala medier.

  Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.

Social insatsgrupp är en strukturerad samverkan mellan i första hand polis, socialtjänst och skola med målen att förhindra nyrekrytering av ungdomar till kriminella grupperingar samt att underlätta avhopp från kriminella grupperingar. I examensarbetet har jag undersökt vad begreppetunga i riskzonen innebär för professionella från polis och socialtjänst i social insatsgrupp i Södertälje kommun. Södertälje kommun är en av de tolv kommuner där Rikspolisstyrelsen inrättat pilotverksamheten social insatsgrupp på uppdrag av regeringen. Syftet med studien är att undersöka hur representanter från myndigheterna polisen och socialtjänsten i samverkansprojektet social insatsgrupp i Södertälje kommun definierar unga i riskzonen. Detta med målet att försöka förstå vilka ungdomar som blir selekterade att ingå i projektet..

 SAMMANFATTNINGBakgrund: Livmoderhalscancer orsakas av humant papillomvirus (HPV). De flesta fallen inträffar bland kvinnor som inte deltar i preventionsprogram mot livmoderhalscancer. Syfte: Att undersöka invandrarkvinnors inställning till prevention av livmoderhalscancer. Metod: En explorativ kvalitativ studie. The Health Belief Model har använts som teoretisk modell.

Background: Overweight in children has been an increasing problem in recent years and research show that early intervention is important. The parents? diet- and exercise habits are important to lay the foundation for a healthy lifestyle for their children. Aim: To investigate parents? attitudes towards overweight in children.

Företag har idag mer och mer börjat inse vikten av att de anställda ska må bra, och företagshälsovården erbjuder ett stort utbud gällande detta område. Trots detta finns det flera företag som inte samarbetar med företagshälsovården. Syftet med studien var därför att belysa vad företag som inte samarbetar med företagshälsovården erbjuder sina anställda istället, utifrån företagsledarens egna beskrivningar. Kvalitativa intervjuer genomfördes med åtta företagsledaren inom olika yrkesområden i Halmstad kommun. Studien var en innehållsanalys och resultatet presenterades i ett latent tema och två manifesta huvudkategorier med tillhörande underkategorier.

BackgroundToday a common approach to solve a complicated problem is to assemble a temporary workforce in order to solve the problem by working together within a project. One of the difficulties with working in projects is to maintain the planned budget. Working hours and costs are often exceeded. Many companies presume that any certain project will succeed, a presumption that leads companies not to anticipate risks involved in a project. In companies today there is seldom time for evaluation or moderation of a project, in order to have time for evaluation there is a great need for an adequate planning of the project.IntentThe intention with this study is to create a model for planning, budgeting and evaluation of projects within consultancy companies.MethodWith the help of interviews and discussions within the group Hamnar och Byggkonstruktioner at Sweco has evidence to present a proposal on planning, budgeting and monitoring been developed.ResultsA model has been developed to ease for consultancy companies to plan, budget, monitor and evaluate projects.