The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

My essay explores the public view on smoking in Sweden over the last few decades. I've studied how changes in social structures through media, laws, studies and education has brought about a change in the opinions about smoking. I found that even though there have always been different opinions on smoking it seems to have become less accepted in the Swedish society, particularly in the past twenty years. I discuss the different reason as to why (and how) the view on smoking might have changed the last decades amongst the Swedish people. To be able to do this I have done interviews on which I have applied narrative analysis..

Denna uppsats är en kritisk granskning av Samuel P. Huntingtons modell att förstå världspolitiken utifrån, som han presenterar i boken The Clash of Civilizations and the Remaking of World Order. Granskningen utgår från en analys av hans grundläggande begrepp, ?civilization? och ?clash?, och från ytterligare en analys av hur hans modell skiljer sig från andra modeller om världen. Med hjälp av dessa analyser diskuterar jag rimligheten i den tes som han ställer upp och konsekvenserna som hans förutsägelser och policyrekommendationer får, för att sedan kunna bedöma om hans modell är användbar eller inte.

Our bachelor thesis is a visualisation made in 3D-graphics of how the horserace track in Tingsryd perhaps will look like in the future, complete with a miletrack, steeplechase, and other horserace courses. Today, the race track is only in it?s building phase. The inner field-group in Tingsryd needed presentation material to show their eventual sponsors, so they contacted us at Media Technology, and we instantly decided to give their idea a try..

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Syftet i studien var att beskriva, analysera och försöka förstå vad lärarkompetens var, men även att forskningsmässigt inringa regeringens sju grundkompetenser. För att besvara syftet använde vi oss av en kvalitativ metod grundad i hermeneutisk teori. Studien byggde på kvalitativ intervjuer samt en litteraturstudie. I studien intervjuades även verksamma gymnasielärare i en gymnasieskola i en mellanstor stad i Sverige. Resultatet av denna studie var att en lärare har lärarkompetens när han/hon har en pedagogisk grundsyn, olika värderingar, god attityd och reflektions- förmåga.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Denna uppsats behandlar frågan könsneutrala äktenskap. Närmare bestämt så var syftet med uppsatsen att undersöka hur denna fråga togs upp i de tre dagstidningarna Dagens Nyheter, Svenska Dagbladet och Göteborgs-Posten. De frågeställningar som undersöktes var vilka diskurser och underliggande värderingar som artiklarna producerade samt byggde på. Dessutom tittade jag på vilka källor samt aktörer som framkom i artiklarna och på vilka villkor de fick framträda. Materialet till undersökningen bestod av nio nyhetsartiklar, tre artiklar från varje tidning, vilka hittades via mediearkivet.se.

Forskningen om det psykologiska kontraktet a?r ofta oka?nd i organisationer som anva?nder sig av ma?l- och prestationsstyrning (Petersitzke, 2009). Denna studies syfte var att underso?ka med- arbetares upplevelser av ma?l- och prestationsstyrning relaterad till inneha?llet i deras psykologiska kontrakt. Ma?l- och prestationsstyrning underso?ktes utifra?n ma?ltydlighet och feedback respektive psykologisk empowerment.

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer.

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

Författare: Magnus Gustafsson Niclas HagelHandledare: Thomas KnollExaminator: Martin DanielssonTitel: Al-Jazeera och CNN - En jämförande fallstudie i krigsjournalistikTyp av rapport: C - uppsatsÄmne: Medie- och KommunikationsvetenskapÅr: Höstterminen 2008Sektion: Sektionen för Hälsa och SamhälleSyfte: Vårt syfte är att studera och jämföra al-Jazeeras och CNN:sbevakning av en händelse i Afghanistankonflikten för att kunnaredogöra för eventuella skillnader. Vi vill se hur olika faktorerpåverkar journalistiken. En analys ur ett genusperspektivkommer också att göras.Metod: Fallstudie har tillämpats som huvudsaklig metod och vid analysav material har innehållsanalys och kritisk diskursanalys använts.Slutsatser: Efter att ha jämfört de två nyhetskanalerna kan vi tydligt se attdet finns stora skillnader i rapporteringen av ett amerikansktflyganfall mot en afghansk by. CNN som amerikansknyhetskanal visar att deras rapportering påverkas av detamerikanska medieklimatet där en neutral krigsrapportering kanses som stötande och journalister ständigt utsätts förpåtryckningar. Ur ett genusperspektiv ser vi dock tydligalikheter mellan kanalerna..