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93 Uppsatser om Keyword co-opetition - Sida 5 av 7
Googles varumärkespolicy : En föränddring av varumärkets värde?
During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.
"Jag förstår inte varför svenska manliga politiker är så rädda för de kvinnliga politikerna" : En maktstudie av svensk och filippinsk lokalpolitik
IIUniversity of KalmarSchool of Human SciencesPolitical ScienceTitle ? Jag förstår inte varför svenska manliga politiker är så rädda för de kvinnligapolitikerna?Author: Git Franzen Ekström IIUniversity of KalmarSchool of Human SciencesPolitical ScienceTitle ? Jag förstår inte varför svenska manliga politiker är så rädda för de kvinnligapolitikerna?Author: Git Franzen EkströmAbstractIn the year of 2007, Sweden was the most equal country in the world, and the Philippines wasranked as number six of 128 countries, by the organization World Economic Forum. Thisthesis is a study of female politicians and power in Sweden and in the Philippines. Do thefemale politicians perceive that they have just as much power as the males have? I haveinterviewed 18 female politicians in a small city in Sweden, and 12 female politicians in thelocal and provincial politic in the Philippines.
Sjuksköterkors uppleverlser av att bedriva palliativ vård i ordinärt boende
Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.
Våldsamma möten inom slutna psykiatriska vården En systematisk litteraturstudie.
Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.
Kunskaper om svårläkta bensår hos distriktssköterskor och sjuksköterskor : en jämförelse mellan slutenvården och primärvården
Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.
En jämförande studie mellan datortomografi och konventionell röntgen av sinus
Röntgenläkarna väljer ofta att byta undersökningsteknik för att fastställa misstänkt patologi som inte går att diagnostisera med en metod. Vid röntgenundersökningar av sinus (bihålor) så kan läkaren välja mellan konventionell röntgen eller en datortomografiundersökning. Skälet är att diagnoser som tumör, benpåverkan eller ansiktstrauma inte avbildas lika bra med den konventionella metoden. Syftet med den här studien är att jämföra datotomografi och konventionell röntgen vid sinusundersökningar, vilka för och nackdelar som de olika metoderna har, hur bildinformationen och diagnostiken skiljer sig, vilka risker som finns med joniserad strålning samt vilka biologiska effekter strålningen har på människan. Intervju har gjorts med odontologi läkare som berättat om för och nackdelar med de olika metoderna, och litteratur och artiklar har gett kunskap för att komma fram till resultatet.
Handledningens betydelse för personal i arbetet med ensamkommande asylsökande barn
Det är ett stort antal barn som söker asyl i Sverige, de är på flykt från ett annat land och anländer utan vårdnadshavare. Då barnen är i Sverige ansvarar Migrationsverket och vistelse kommunen för deras välbefinnande. När barnen slussas ut till vistelsekommunernas boende är det främst personalen på dessa boenden som har den närmaste kontakten med barnen. De ensamkommande asylsökande barnen har olika bakgrunder och livsöden och är i en speciellt utsatt situation. Personal som arbetar med dessa barn har ett yrke som ställer stora krav på god insikt, kunskap och förståelse för barnens situation.
Vuxna patienters upplevelser av att vara på en akutmottagning.
SAMMANFATTNING: Till akutmottagningen kommer människor med akuta somatiska åkommor av olika grader och former. Både patienter och medföljande anhöriga kan uppleva besöket på akutmottagningen som kaotiskt och frustrerande, beroende på orsak och omständigheter till besöket. Studiens syfte var att beskriva vuxna patienters upplevelser av att vara på en akutmottagning.Metoden som användes var en allmän litteratursammanställning med beskrivande design baserad på vetenskapliga artiklar. Omvårdnadsdatabaser som användes till artikelsökningarna var Amed, Cinahl och PubMed. Resultatdelarna från 11 artiklar sammanställdes och bildade tre kategorier som blev rubriker i studiens resultat.Upplevelsen av personalens arbete - Information, kommunikation, respekt, bemötande och kompetens påverkade patienternas upplevelser.
Idrott för alla? : Intresse och engagemang för breddverksamhet
Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.
Återförsäljare vs. leverantör : påverkan och förväntningar
Through our study we have found that there are moresimilarities than differences in leadership styles. The dominant leadership style of managers in both private and public sector is the democratic leadership style, often in combination with other styles; most notably the authoritarian leadership style. The charismatic leadership style doesn't seem to be popular in neither private nor public sector.Title: A study of leadership styles in public and private sector Course: Bachelor Dissertation - LeadershipAuthors: Milos Kostic and Rudina ShabaniAdvisor: Ingemar WictorKeyword: Leadership style, public, private, leadershipProblem formulation: What differences and similarities in leadership styles are there between managers in private companies and managers in public companies?Purpose: Our purpose has been to find which similarities and differences there are in leadership styles between managers in private sector and managers in public sector.Theoretical framework: After studying the theory of leadership, we found four different leadership styles relevant to our study. In the theoretical framework we discuss theories of authoritarian leadership, democratic leadership, laissez-faire leadership and charismatic leadership.
Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.
Anhöriggruppens påverkan på anhörigas känsla av sammanhang
AbstraktNär någon i familjen drabbas av sjukdom, står oftast de närmast anhöriga för den vårdande omsorgen, vilket kan vara påfrestande för hälsan. Det senaste decenniet har det offentliga stödet till anhöriga uppmärksammats i Sverige, vilket har inneburit en satsning på 300 miljoner kronor, Anhörig 300. Vars avsikt var att stödja och underlätta de anhörigas livssituation. Då kan en stödjande verksamhet som anhöriggrupp, vara ett viktigt komplement för reflektion och utveckling med andra. Tillvaron är full av påfrestningar, vad är det som gör att vissa klarar av dessa, medan andra inte gör det? Antonovsky (1991) svar på detta är känslan av sammanhang (KASAM).
"Visst gör det ont" Patienters upplevelse av postoperativ smärtbehanling
Introduction: A big part of the patients that recently has gone through operation at surgical units experiences pain in different scales after their operation. Untreated postoperative pain has been proved in different studies to increase to risk medical complications, longer rehabilitation, more days at the hospital and higher expenses for the hospital. One of the nurses? main tasks is to notice and relieve the pain of the patients. To engage the patients more in the medical process and make the nurses´ work more person-centered could make an impact on the postoperative pain and contribute to a better pain relief.
Svenska sociala medietjänster : En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet
AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.
Medborgardialog i Rasbobygden : En fallstudie i Uppsala kommun
ABSTRACTCitizendialogue in the District of RasboA Case Study in the Municipality of UppsalaAuthor: Camilla ÖstlundSupervisor: Stig MontinThe essay is written inside the scope of Örebro Universitys evaluation of the new organisation in the municipality of Uppsala.The purpose of this essay is to study the citizendialogue in the district of Rasbo. This will be done partly by an examination of how the participants themselvesperceive citizendialogue. Their descriptions are put in relation to deliberative democracy and its critics amongst other. Partly by study how those involved have choosen to put it into practice. The opponents of the reorganization chose to start a non-profit association, Rasbo in co-operation, to carry on local mobilization and it will be compared with other similar groups.