En av de senaste trenderna inom Employer Branding är att arbetstagare vill kunna identifierasig med sin arbetsgivare. I ett allt mer hårdnande arbetsklimat är det viktigt att arbetsgivareförstår vad potentiella arbetstagare efterfrågar, för att öka förutsättningarna att skapalångsiktigt hållbara relationer och minska risken för ohälsa. Studien syftar till att undersökahur ekonomistudenter kan ta ställning till huruvida de vill identifiera sig med en potentiellarbetsgivare. Detta genom att se vilka aspekter och vilken typ av information som är avgörande för deras ställningstagande. För att kunna göra detta har 12 ekonomistudenterintervjuats och studien bygger på socialkonstruktivismens definition av identitet och densenaste forskningen inom Employer Branding.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.

Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

SEXUAL VIOLENCE AMONG ADOLESCENTS A literature study about adolescents who harm themselves through sex and measures to prevent that form of sexual violence Abstract Adolescents can harm themselves through sex by taking sexual risks such as sexual exposure on the internet, having unprotected sex and put themselves in situations where the potential for sexual violence is great. This type of sexual risk-behavior can create negative consequences and result in physical and mental sexual abuse. The aim of this study is to raise knowledge about youth who harm themselves through sex and measures to prevent that form of sexual violence. To accomplice this we made a general literature study on national and international research. Our study shows that despite the negative consequences, adolescent?s sexual risk-taking continues.

AbstractThe purpose with this essay is to present a picture of the changes in religious education in Sweden, and to make comparisons between Denmark?s and the USA?s model about teaching in religion. I have consequently described the historical development, with the beginning of the establishement of the public school, inte the year of 1842. 1919, a new document about the religious education was released, wich result in some major changes. This was in a time were the debate about religion and the Lutheran State Church of Sweden authority was an issue.

The aim of this essay was to study how the communities work with groups as a support to children with addictive parents, and to increase my understanding of the groups meaning as a support. My main questions have been: How are the child group sessions formed? What kind of experience does the group leaders have regarding their functions? The study is a qualitative investigation that has been turned to prefessionals in the subject area and  is based on 6 interviews and secondary sources. The material has been analyzed from a narrativ theory as well as a salutogent perspective. Research shows that children growing up in an addictive environment often have decreased psychological health and are overrepresented amongst those who developed a future addiction.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.

Studiens syfte var att undersöka samband mellan terapeuters känslor och behandlingsutfall. 27 terapier undersöktes, som ingick i forskningsprojekt på Ericastiftelsen; Erica Process and Outcome Study (EPOS) och Målprojektet. Terapeuternas känslor undersöktes med hjälp av självskattningsformuläret Feeling Word Checklist (FWC) och samband mellan skattningar och behandlingsutfall mätt med Children´s Global Assessment Scale (CGAS) undersöktes. Sex psykoterapier analyserades kvalitativt utifrån terapeuternas beskrivningar av terapin i regelbundet ifyllda formulär. Huvudresultaten visar att distans i terapins inledningsfas var förknippat med sämre utfall.

Syftet är att beskriva, analysera och tolka vad några lärare anser om förhållandet mellan elevers självkänsla och lärande, samt ta reda på hur de arbetar för att stärka den. Förutom en utgångspunkt i den samhälleliga debatten kring elevers sämre mående, har vi båda också sett tecken på elevers dåliga självkänsla vid tidigare arbetstimmar, samt under våra verksamhetsförlagda utbildningsveckor. Eftersom begreppen oftast blandas ihop valde vi att definiera både självkänsla och självförtroende, men även lärande som har ett brett spektra. Vi har även beskrivit de teoretiska perspektiven, samt förklarat hur självkänslan anses ha betydelse för lärandet. Vi har använt oss av kvalitativa intervjuer med totalt tio lärare.

Syftet med studien var att ur ett lärarperspektiv beskriva självkänslans betydelse för elevers lärande samt lärarens roll i detta. Utifrån litteraturen såg vi att det finns ett klart samband mellan elevers självkänsla och deras skolprestationer, forskningen säger dock olika i frågan om det är hög självkänsla som leder till goda studieresultat, eller vice versa. Litteraturen visade även att elever ofta utvecklar olika försvarsstrategier för att skydda sin självkänsla. Det som kanske påverkar självkänslan mest är det sociala samspelet tillsammans med andra människor, exempelvis föräldrar, lärare och vänner. Tre kvalitativa intervjuer genomfördes med tre lärare på olika skolor som alla jobbar mot grundskolans tidigare år.

Aim: The purpose of this paper is to see if there has been a change over time in the performance and in the spoken word of the Swedish cooking programs. By testing the theory of intimization on the cooking programs I get the opportunity to see if the border between the private and the public have become clearer or more difficult to notice, and if the new language, the informal language as intimization entails, has been used in Swedish cooking programs since the 70s until today, or if there´s ever been a formal language in Swedish programs? Method/Material: I'm using a rhetorical approach that includes a three-step analysis. Analysing the context, means to persuade and performance. The empirical material I intend to analyze is Swedish cooking programs from the 70s until today, 2010.

Internet is the world?s largest source of information, and it is expanding every day. It is possible to find all kind of information as long as you know how and where to look for it, but still it is only the words itself that are searched for. We have with this essay tried to find an approach that makes it possible to give the word a meaning or a context.We have, as a starting point used the Socrates method, which is a method that breaks down texts into its smallest elements and forms activities. We have redone these activities to ontologies by forming general and specific descriptions of the activities.

The study aims to examine some teachers' and students' conceptions of drama in schools and in after-school centers. ?Educator? in this study refers to after-school leaders and drama teachers.  The study is limited to three educators and three students at a public school in the Stockholm area. This study considers the following questions: How do educators use drama in schools and in after-school centers? How do students perceive drama in schools and in after-school centers? What importance do educators think that drama has for students?The study draws on the socio-cultural theory on teamwork and social interaction.

This essay explores the intertextual qualities in and between Kristian Lundberg?s works Yarden, Mörkret skulle vara som ljuset and Och allt skall vara kärlek. Read as a trilogy, it bears a thematic resemblance to Dante Alighieri?s Divine Comedy; an autofictional depiction of emancipation from alienation by grace. To reach this conclusion, I use Julia Kristeva?s theory of intertextuality and Roland Barthes? post-structuralist differention of Work and Text together with his notion of the Paper-Author.

?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence.