During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

In this report a study is carried out with the aim to identify added values of EPC projects implemented in schools in order to increase the interest of EPC projects on the market. The report examines how the planned maintenance, supervision, maintenance and corrective maintenance is affected, how insurance premiums and terms are affected, the indoor environment and how the tasks of the operating staff is changing. A literature study of energy savings, energy use in schools, maintenance and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of insurance companies.Schools often have neglected maintenance and problems with ventilation and indoor environment. Schools also have a large energy saving potential due to their low utilization, mainly because they are empty parts of the year.

This qualitative study is about the differences and similarities between the organization Friends and schools? methods to prevent bullying. Aggression, bullying and discomfort in schools result in that many students do not dare to go to school because of their fear that they might get attacked and become systematically bullied. Bullying is a universal and persistent problem. In this study the reader will receive a better understanding and get an insight into the problems that teachers and students experience and struggle with every day in dealing with bullying in schools.

In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.

Previous research has indicated that intellectual disabilities and parenting is not socially accepted and compulsory care of children often occurs in families where one or both parents have an intellectual disability. This study aims to, thru a document analysis, investigate ideas and representations of parents with intellectual disabilities that emerge in Swedish legal cases. The legal cases is about children who are taken care of according to LVU § 2, where one or both parents have a intellectual disability. The results of the study revealed that people with intellectual disabilities are seen as not capable of developing parenting ability, in some cases aroused concerns about parenting during pregnancy, these suggesting stereotypes of parents with intellectual disabilities. Of the documents reveals that social workers word overrides in the decision-making, this leads to a position of power where the parents are at a disadvantage..

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

Syftet med föreliggande studie var att undersöka om kön och etniskt ursprung var relaterade till global självkänsla. Urvalet bestod av 61 deltagare. Medelåldern var 18.13 år (SD = .43). Tre hypoteser användes: a) manliga adolescenter kommer att uppvisa högre självkänsla än kvinnliga adolescenter, b) deltagare med annan etnicitet kommer att uppvisa högre självkänsla än deltagare med svensk etnicitet, c) en interaktion mellan kön och etnicitet kommer att finnas. Metoden var självrapport där Rosenberg self-esteem skala (SES) (1996) användes.

Syftet med denna studie är att undersöka vad i kundupplevelsen uppdragsgivarna anser bidra till ett ökat kundvärde och om detta påverkar valet av fastighetsmäklare. En teoretisk referensram grundat på bidragande faktorer för kundvärde presenteras inledningsvis. Detta framkommer först genom det inledande kundmötet. Den upplevda kvalitéten och relationen mynnar samman till uppdragsgivarens upplevelse, vilket leder fram till kundvärdet. Teorin beträffande Servqual har nyttjats för att differentiera dessa delar.

ABSTRACT  Title:                                       Artifacts as transformational leaders ? A case study at SIBA. Course:                                   Bachelor Dissertation - Leadership Authors:                                 Tobias Barin and Victor Eriksson Advisor:                                 Anders Billström Keywords:                             Artifacts, transformative leadership, organizational culture and leadership Problem formulation:          Which artifacts can be transformative leadership in the electronics industry?  Purpose:                                Create an understanding of store managers and deputy store managers' perception of how artifacts can be expressed in the transformational leadership.                                                Creat an understanding of the importance of artifacts in leadership in the electronics industry. Theoretical framework:       The study?s starting point for the theoretical framework has been Schein (2004) earlier theories of organizational culture, and Bass (1985) theories of transformational leadership. The link between organizational culture and transformational leadership is the basis for the chosen theories. Methodology:                        We conducted a qualitative method with a deductive approach for intent a solution for problem. Personal interviews were conducted with two store managers and two deputy store managers at SIBA. Conclusion:                           We have found that the artifacts: role-models, stories and rituals communicate the transformative leadership. Respondents have described how these artifacts conveys organizational culture but also the transformational leadership..

Sweden and the surrounding countries have reorganised their armies towards a manoeuvre warfare concept. In Sweden new regulations were produced in the middle of the 90s using manoeuvre warfare as a basic idea. The purpose of this paper is to produce a clearer picture of the Swedish manoeuvre warfare concept and how it can be implemented. An inductive method of working has been used, qualitative data has been gathered and studied.The Swedish manoeuvre warfare concept has been difficult to define because of indistinct actions. It is only after complementing interviews that the picture has cleared up.

The intention has been to look at the school system in South Africa and specifically at arts and culture in grade 10 to 12. I have visited a number of classes and interviewed the teachers working at the art centre PJ Olivier in Stellenbosch. By doing this I wanted to get to know the system and to understand the intentions that the curriculum describes.I have all through the study related the areas I?ve looked at to the curriculum to see how well the intentions are implemented. I have also compared everything with the Swedish school system.The curriculum has good intentions but the country has a lot to do before they reach the goals with a school system where everybody is included and where there is ?ubuntu? (Zulu word for humanity or I am what I am because of what we all are).

The aim of this essay is to find out how different factors influence the occupational role in a rehabilitation garden. The study is based on two qualitative interviews with and shadowing of the gardeners in the rehabilitation gardens of Alnarp and Gröna Rehab in Gothenburg. The result shows that the main factors that influence the occupational role is the gardener?s background, the garden/place, the participants, the team and the possibilities for development. The occupational role appears to consist of several different roles; the team-worker, the activity and project manager, the source of inspiration, the educationalist, the informer, the therapist and the fellow human being.

Alltfler kommuner har börjat tänka och arbeta som om det vore en produkt med konkurrens. Detta innebär att många städer idag också vill marknadsföra sig. Det kräver att staden blir ett varumärke. Att lyckas med utmaningen att kombinera varumärkesarbete med demokratiska värden är en problematisk uppgift som städer ställs inför när de vill göra staden till ett varumärke. Den här uppsatsen har som syfte att undersöka hur demokratiska värden tillvaratas i varumärkesarbetet med det så kallade ?Göteborg 2021?, firandet av Göteborgs 400-årsjubileum.

Problem kring den egna kroppen och dess utseende är något som historiskt sett varit något typiskt genuskodat kvinnligt. Under de senaste 20-30 åren har män i allt större utsträckning rapporterat liknande problematik, detta i samband med en allt högre grad exponering av mannens kropp. Syftet med studien var att belysa och problematisera hur män uppfattar kroppsuppfattningens påverkar kroppssjälvkänslan. Urvalet var biologiskt födda män. De valda informanterna var i åldern 22-32 år.

Background Satisfaction of life and wellbeing is shown to be important when the quality of life is to be understood. The nurse has a significant role in the care of the patient and in his/her experience of life. Aim The purpose of this study is to examine the quality of life, from a nurse perspective. Method The text analysis was carried out with qualified attempts, of a book, "Quality of life a challenge for the nurse" (in Swedish) by T. Rustoen, a nurse who also worked as a teacher in Norway.