VeckoRevyn ? din bästa vän i vått och torrt?
En kvalitativ undersökning om innehåll och tilltalssätt i VeckoRevyn.
Weekly magazineVeckoRevynContentToneThe beauty mythIdealsConsequencesVeckorevyn tilltal innehåll kritisk diskursanalys skönhetsmyten ideal kroppsideal lycka konsekvenser
?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence. The goal of this study is to show how, based on the material analyzed, a woman is spoken to in the magazine, and what kind of consequences this might have.VeckoRevyn claims it desires tobea close friend to its readers, a friend who enlightens and guides. But the fact is that in every case studied, there is an underlying message on how the readers have the chance to reach something better and more desirable based on her looks and appearance. How is this possible when in fact the magazine creates an artificial reality filled with unattainable ideals? This results in more stress in the lives of women, who constantly long to be ?good enough?. The idea of beauty, which is a common theme throughout the issues of the magazine, is unfortunately based on a myth. This in turn results in mental exhaustion, a twisted self- image, low self esteem, anorexia and bulimia among its young female audience.Keywords: weekly magazine, VeckoRevyn, content, tone, the beauty myth, ideals, consequences