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1662 Uppsatser om Internal branding - Sida 62 av 111
Lika men ändå olika ? revisorns nätverk i stora byråer
Auditing demands knowledge in many diverse areas. To be able to provide all this knowledge it is necessary for the auditor to have access to persons with special skills. Through these contacts the auditor builds up a business network that brings support in the daily work.
Our purpose with this study is to find out how auditor?s network in big auditing firms is organized and to show how they use their network.
XML som informationsbärare för EDI
Information handling has been a key issue for different companies for a long
time. Electronic Data Interchange (EDI) is used to transfer different business
documents from one company to another. This is done in such way that the
information itself is separated from how this information is stored and handled
in the companies internal systems. As different companies have different
systems there is a need for a standardised format for this exchange.
There is a big difference between EDI-systems based on what kind of
EDI-standard is used. The most common standard in Europe is EDIFACT, but with
increased interest of using the Internet for business communication there is a
need for a standard that is adjusted for use over the Internet.
ABC-kalkylering i praktiken
This thesis is based on an assignment from a unit within an international group manufacturing industrial products. The purpose of the thesis is to analyze and suggest ways to improve the cost accounting system in use at the unit. The main source of empirical data has been interviews with employees. The theoretical framework is based on a comparison between traditional/standard costing and activity-based costing (ABC). The cost accounting system in use is described in detail and classified as a traditional/standard cost accounting system.
Regionala organisationers potential i konfliktlösning - En komparativ fallstudie av ECOWAS och FN:s hantering av inbördeskriget i Sierra Leone
With the end of the Cold War the number of conflicts where the United Nations have intervened has increased dramatically. This has entailed a need for a burden-sharing between the UN and regional organizations regarding management of conflicts. The aim of this study is to make a comparative analysis of the effectiveness and the efficiency in the efforts undertaken by ECOWAS and the UN during the civil war in Sierra Leone, through using theories on conflict resolution and the advantages of regional organizations in conflict resolution.My conclusion is that both ECOWAS and the UN were quite successful in managing the conflict and had an impact on the resolution of the war, although both peace operations suffered from internal problems. ECOWAS was effective in managing the conflict and in its mediating efforts as an insider from the region. The UN was more efficient in managing to attain their goals.
Studie om sociala mediers inflytande : Skillnaden pa? killar och tjejers motivation till fysisk aktivitet och ha?lsosamma matvanor samt deras sja?lvka?nsla genom exponering och uppladdning av bilder
To log on to social media has become an obvious part of people's everyday routine. Pictures, videos, opinions, and thoughts are posted and read by people's social networks worldwide. In doing so, the present study chose to examine whether what is posted on social media, as well as what the individuals are exposed to on social media can be related to their motivation and self-esteem. By letting 117 adolescents aged 16-19 answer a questionnaire regarding which social media they are active on, how often they are active there, and what they post on those social medias. By also letting them evaluate how they see themselves, if they compare themselves with others and how motivated they are to physical activity and healthy eating habits, we could see that to those who post pictures, and are exposed to images represent exercise / health on social media have higher self-esteem and driven more by internal motivation to engage physical activity than those who do not.
Återhämtning från alkohol och drogproblem : - en fenomenologisk studie av fyra människors återhämtningsprocesser
The aim of this study is to increase understanding about addiction recovery. More specifically, we want to know what people who have had problems with alcohol and/or other drugs perceive as helpful and important for their recovery process and how we can understand this process.The study was conducted by means of qualitative semi-structured interviews with four people who have had alcohol and/or other drug problems. The analysis is based on a transtheoretical model of change from addictive behaviours, coping, interactionist theories and also a recovery perspective, inspired by research on recovery from mental illness . Main findings are that recovery from addiction can be understood as an individual process that takes place in a social context and can follow expected phases, although there are large individual differences in the process. Through the recovery process it has been of importance to the participants in the study to redefine themselves and their problems, get support from others, find ways to cope with their problems, get involved in meaningful activities and to expand their social roles.
Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Handla hos oss - så klimatkompenserar vi! : Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.
?Förändringar är bra om det inte gäller en själv? : En komparativ studie av privata och public service TV-kanalers organisatoriska flexibilitet i Sverige och Polen
This Bachelor-paper is an investigation of organisational flexibility in Swedish andPolish television companies. The essay is based on four main questions which is thananalysed by looking at different categories that defines a flexible organisationalstructure.The questions are:? What is the internal and external perceived judgment about the TV-channelsorganisational flexibility?? What are the differences regarding Public service channels in Sweden andPoland as well as the differences between commercial channels?? What are the differences regarding public service- and commercial TVchannelsin Sweden as well as in Poland? Which of the companies are considered being the stronger and the weakest inan organisational flexibility point of view?In order to answer these questions have we used following main theories.? Readiness for business process reengineering - Abdolvand, N. & Albadvi, A.& Ferdowsi, Z (2008)? Decisionprocess - Jacobsen D.I.
Bildbaserade instruktioner i Scanias Servicehandbok : - För effektiv informationsinhämtning
Technical products are becoming more and more complex, this means that the drivers, mechanics and service personnel?s need for assistance such as the service literature is increasing. In this degree project the focus is on the technical manuals of Scania?s Workshop Manual. Today, the information in the Workshop Manual consists of collaboration between text and illustrations.
IP-telefoni - En explorativ studie om vad som påverkar konsumenters användande av IP-telefoni
Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.
IP-telefoni - En explorativ studie om vad som påverkar konsumenters användande av IP-telefoni:
Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.
Wermland Forever? : En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i Wermland Forever
Titel: Wermland Forever? En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i tv- serien Wermland ForeverSyfte: Syftet med uppsatsen a?r att belysa hur en stads image kan pa?verkas av en enskild marknadsfo?ringsa?tga?rd. I det ha?r fallet sponsring av tv-serien Wermland Forever som efterfo?ljdes av sa?va?l tittarstorm som la?ga tittarsiffror. Karlstads kommun mottog dessutom kritik fo?r sitt samarbete da? ma?nga ansa?g att tv-serien gick emot Karlstads kommuns va?rdegrund.Fra?gesta?llningar: Hur ser Karlstads kommuns varuma?rkesidentitet ut? Hur ser Karlstads kommuns varuma?rkesimage ut? Hur uppfattas bilden av Karlstad som visas upp i Wermland Forever? Hur ser fo?rha?llandet ut mellan Karlstads kommuns varuma?rkesidentitet kontra varuma?rkesimage ut i relation till Wermland Forever?Teori: Uppsatsen baseras till stor del pa? Simon Anholts fyra aspekter av ett varuma?rke samt Hart & Stachows ramverk fo?r att ma?ta Karlstads image.
Analys av ett företags internkommunikation med hjälp av CSM
ternal communication in an organization by using CSM Communication Situations Model [18[upps-01.gif The topic of this master thesis is internal organizational communication and factors influencing the way people in an organization communicate with each other. The purpose of the study is to, by using a specific model called Communication Systems/Situations Model CSM, identify the social context of a given organization and examine how it relates to the dimensions of communicational behaviour which are presented in CSM. We would also like to see how the different parts of CSM affects the choice of communication channels. The thesis is based on interviews with eight employees in the specific organization, whom we have asked a number of questions regarding how they communicate with each other and through which channels. The results show that the social context is very informal within the organization and the relationships between the employees are very open and personal.
Balanced Scorecard inom kommunal verksamhet
Background: From the beginning of the 60´s until the beginning of the 80´s the swedish local government has expand enourmously. The expansion didn´t lead to any discussions about how the local government should be controlled or organized. The local government should instead be organized and controlled as administrations. Lately it has became more usual to have these discussions about how local government should be controlled and organized. Nowadys it´s not unusual that local governments imitate private companies.