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1662 Uppsatser om Internal branding - Sida 61 av 111
Vad de säger när de säger sina namn : En läsning av det subversiva anspråket utgående ifrån produktionen av författarnamnet Lidija Praizovic?
This thesis examines the way that subversivity is produced in relation to the name of the author, as understood by Foucault, and what potential for ressistance that can be glimpsed there. This from the reading of three text that in different ways relate to that theme.Firstly, throught the reading of "Isis mamma a?r genusvetare, skribent och konstna?r, min mamma a?r f.d. sta?derska, kokerska och dagisfro?ken, numera fo?rtidspensiona?r med diagnosen fibromyalgi" by Lidija Praizovic?, a text that actively work with the internal production of different exteriorities.
Identifiering av samband mellan kravinsamling och kunskap
The stakeholders for requirements elicitation need to be identified at an early stage and their knowledge is the basis for what is to become a requirements specification. Just because a stakeholder holds a lot of expertise and knowledge it does not mean that the stakeholder can communicate the knowledge in a clear way. Validation of knowledge means that knowledge is valued and recognized in a structured way. People and organizations can evolve by exchanging knowledge, experience and skills. The purpose of this study is to increase the understanding of knowledge management between requirement elicitation and external stakeholders.
Administrativ styrning möter akademisk frihet Om Lunds universitets översättning av populära organisationsrecept
In a world of ?formal organizations?, which is constantly exposed for institutionalized super standards and ideas of a what a modern orgnization should be like, the pressure for changes are strong. This is the environment in which Lund University finds itself. Ideas in the beginning of the 21-century is concerning a stronger emfasis on steering, centralisation, re-hieriarchyzation, standardised processes and a new regulation concerning internal control. Through theories of new institutionalism, with conceptions as organizational identity and the expectations of adapting to new ideas, can you track the translation and adaptation that the ideas go through at the university- a decentralised organization where not only freedom has been a concept for the academic parts, but also for the administration.
New Age och pseudovetenskap i tidskriften Sans -en analys
Critique regarding religious practices has become more and more apparent in today's society.Sans magazine has become a voice in the Swedish debate regarding religions undertakings and have received opposition from various directions. As Sans magazine, issue no.1, is accused of being islamophobic, the critique is focused on the internal discourse within the atheist and agnostic society. As Sans issue no.2 came out, it did not focus on Islam or any of the abrahamic religions but instead it discussed New age and the nature of pseudoscience.I sought to evolve the didactic discource regarding ?truth? and ?reality? by finding if thediscourse within Sans is apparent and if so, what it is based upon. The analysis also focuses onthe terms used to describe new age and pseudoscience.
Intern marknadsföring och Kundrelationer - hur förhåller sig dessa till varandra
Titel: Intern Marknadsföring och Kundrelationer? hur förhåller sig dessa till varandra?Sökord: Intern marknadsföring, kundrelationer, relationsmarknadsföringProblem: Hur förhåller sig ett företags interna marknadsföring till dess kundrelationer? samt: Hur förhåller sig företagets kundrelationer till dess interna marknadsföring?Syfte: Syftet med denna uppsats är att förstå och förklara hur företaget Leine & Linde AB:s interna marknadsföring samt deras kundrelationer förhåller sig till varandra.Metod: Uppsatsen bygger på teori kring intern marknadsföring och kundrelationer samt en kvalitativ fallstudie med undersökning på ett svenskt företag, Leine & Linde AB.Slutsats: Slutsatserna från studien visar att den interna marknadsföringen och kundrelationerna förhåller sig till varandra genom påverkan mellan olika faktorer för de olika ämnesområdena. Förhållandet kan även ses börja från kundrelationerna, då fallföretaget Leine & Linde inte gjorde något utan ett kundbehov..
Metafor - Tao : En komparativ studie i metaforik mellan prekonfuciansk tanketradition och svensk nutid
Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.
Yrkeskompetens inom offentlig- och privat sektor
Title:Professional skills in public and private sectors Date:2011-05-18 Authors:Zinajda Avdic & Binasa Jasarevic Tutor:Viktorija Kalonaityte Examiner:Richard Nakamura Key words:Competence, professional, public sector and private sector. Thesis purpose:To find out what factors are behind the company and the authority identifies their training needs, what methods they use in the evaluation of outcomes can be integrated into the organization.Method:A qualitative study with a hermeneutic approach and an abduction approach. Theory:The theory depends substances skills, skills needs and skills assessment. Empirical data:Data collected through two interview people on the two public sectors authorities, and two companies in the private sector.Conclusion:We found that organizations put a lot of time and resources to develop, identify and plan professional skills through internal and external courses. The differences between them are determined not by the fact that they are in the public sector or the private, but from organization to organization.
"Religion" i public service. Hur är det tänkt?
The essay explores how the category ?religion? occurs and functions in the regulatory documents governing the Swedish public service companies. The study also highlights Swedens changed religious demographics and the changing media landscape. The material that is under investigation is the external and internal policy documents for Sveriges Radio, Sveriges Television and Utbildningsradion. The study is done by a qualitative content analysis which results are carved out by search units in relation to the category religion and then discussed and analyzed.
Marknadsföring via Webb-TV - En studie som handlar om möjligheter och begränsningar med att annonsera på Webb-TV
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Internrekrytering och kvalifikationer - Inom Polismyndigheten
Denna studie undersöker vilka kvalifikationer som värderas vid internrekrytering hos polismyndigheten. Studien undersöker varför en viss kandidat rekryteras samt hur själva rekryteringsprocessen går till. En utvärdering av organisationskulturen får också stor plats i studien då det tidigare är känt att just polismyndigheten präglas av en stark kultur. Vi undersöker om och hur kulturella aspekter påverkar organisationen och också rekryteringen. För att genomföra denna undersökning har empiriskt material samlats in genom kvalitativa intervjuer.
Employer branding inom offentlig sektor och sjuksköterskestudenters syn på ett attraktivt arbete
Syftet med studien var att få en ökad förståelse för hur personer med psykisk ohälsa upplever bemötandet i arbetslivet. Bemötandet i studien kommer att förklaras utifrån ett stigmatiseringsperspektiv. Detta eftersom bemötandet i arbetslivet i tidigare forskning visar på en stigmatisering av personer med psykisk ohälsa. Studien presenteras utifrån hur stigmatiseringen tar sig i uttryck i arbetslivet samt om detta påverkar individens självbild. Hanteringen av den upplevda stigmatiseringen hos personer med psykisk ohälsa kommer även behandlas under studiens gång.
Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.
Redovisningsprincipers påverkan på investeringar: En studie av ett svenskt industribolags nya styrmodell och dess implikationer
Recent studies show that manufacturing companies to a larger extent use historical cost accounting in their internal accounts, at the expense of calculated costs. The explanation behind this is claimed to be that firms are subject to careful scrutiny by the stock market. Consequently, top management stresses the need of evaluating all parts of the firm from external accounting. However, lower management levels express a general concern that the incentive to invest in machines will decrease. This master thesis aims to investigate whether or not there is an objective reason behind this concern.
"Man vet inte vad man inte vet". En studie av informationsflödet inom Gatukontoret i Borås Stad
The aim of this thesis is to examine the flow of information in an administration of the municipality Borås Stad. To achieve the aim the following questions were asked: How accessible is information? How is information used in the organisation? How is information communicated? Totally sixteen qualitative interviews was accomplished with employees at the administration. The results of the interviews show that there is a difference in how much and what sort of information the respondents use. They all seem to prefer information to be communicated face to face if possible or over the phone.
Livsstil på webben : semiotisk analys av marknadsföring på Internet
The ability to tackle NP-hard problems has been greatly extended by the introduction of Metaheuristics (see Blum & Roli (2003)) for a summary of most Metaheuristics, general problem-independent optimisation algorithms extending the hill-climbing local search approach to escape local minima. One of these algorithms is Iterated Local Search (ILS) (Lourenco et al., 2002; Stützle, 1999a, p. 25ff), a recent easy to implement but powerful algorithm with results comparable or superior to other state-of-the-art methods for many combinatorial optimisation problems, among them the Traveling Salesman (TSP) and Quadratic Assignment Problem (QAP). ILS iteratively samples local minima by modifying the current local minimum and restartinga local search porcedure on this modified solution. This thesis will show how ILS can be implemented for MSA.