The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.

This paper is a quantitative case study named Outdoor recreation of urban areas viewed through a gender perspective. The intention of this paper is, by studying gender pattern in outdoor recreation practices in Gothenburg, to describe gender patterns in outdoor recreation of Swedish urban areas. This subject is important to study because of the practices of outdoor recreation forward public health. Today many people suffer from diseases caused by stress and too little exercise, which could be prevented if they practiced outdoor recreation. Not everyone has the same possibility to practice outdoor recreation because of the inequalities between women and men.

The aim of this Master?s thesis is to examine the image of the man in Swedish crime fiction. Gender theory based uponRobert W. Connell theoretical framework which discusses masculinities in plural is used. The method used is idea analysis and my supply for analyse is constructed on thebasis of Connell?s four ideal types regarding masculinity.The material in the investigation comprises of five novels published in Sweden 2007.The investigation reveals the complexity in forming masculinities; traditional male values remain mostly intact, but at the same time men must deal with emotions andrelations with women in a world where the male norm often is questioned.

Clopidogrel is an antiplatelet substance that prevents blood coagulation in the arteries. It is an inactive pro drug that becomes activated after first-pass metabolism by the liver. The active metabolite of clopidogrel is 2-oxoclopidogrel, which is unstable therefore pharmacokinetic data is obtained by measuring the inactive metabolite clopidogrel acid in plasma. Clopidogrel is taken orally in tablet form. The aim of this project was to develop a LC-MS/MS method for quantification of clopidogrel and its metabolite in plasma. The method has been developed by optimizing the sample preparation.

What happens when one moves about in the city? In this essay I will explore how we through our movements create our own temporal cities. I base my investigation on Michel de Certeau's theories from his book The Practice of Everyday Life vol 1. De Certeau believes that by just walking in the city ? a mostly unconscious and for many trivial activity ? you write it, creating different types of spaces that can be understood using linguistic terms.In my essay, I develop de Certeau's theories about ordinary activities by applying them to two less ordinary ? and between themselves quite different ? spatial practices:  fare evasion on public transportation (plankning) and the urban activity of parkour.

Sustainability Reporting has emerged and transformed over the past decades as a voluntary practice by companies across industries that desire to show proof of good conduct and environmental; social; and economic responsibility. As industrial food production is one of the largest contributors to contemporary environmental problems, it might be expected that reporting within the industry would be both well established and well understood. Unfortunately, it is neither. In light of the food industry?s considerable environmental impact and the growing popularity of plant-based food as a more sustainable alternative to dairy products, this paper assesses and briefly discusses the Sustainability Reporting of two companies in the plant-based food and beverage industry. The research was designed to compare the practices of Europe-based Alpro and US-based SoDelicious, and this study has two major purposes: to describe the reporting of the case companies and to subsequently compare their practices to the other as well as to global reporting standards. The empirical study in this paper was conducted through content analysis.

The aim of this thesis is to answer whether a group of databases dedicated to selling books or a group of databases dedicated to lending books is more efficient. The measurements used to determine the efficiency of the two kinds of databases are Cumulated Gain and precision in modified versions. The inquiry has been conducted thus that the same 18 queries have been put forth to six databases and these results have consequently been judged according to relevance on a 4-graded scale by five respondents. The rankinglevels have then been merged to one average value per respondent and ranking. These values have then been used to determine CG/iCG/nCG and P@n per query, rank 1-10, per database and per group (the groups being STORE (BUTIK) and LIBRARY (BIBLIOTEK).

Syftet med denna uppsats är att beskriva och analysera svenska myndigheters internrevision för att kunna dra slutsatser om i vilken ansvarslinje de befinner sig i dagsläget samt att föra en diskussion kring internrevisionens oberoende. I denna uppsats har en kvalitativ studie genomförts. Med hjälp av semi-strukturerade intervjuer på sex olika myndigheter med krav på internrevision har empiri insamlats som tillsammans med teoretisk referensram ligger till grund för analys och slutsatser. Studien visar att svenska myndigheters internrevision befinner sig i den tredje ansvarslinjen. Vissa variationer inom den tredje ansvarslinjen kan urskiljas på grund av dels otydliga riktlinjer för internrevisorerna för att kunna bibehålla ett oberoende i samband med råd och stöd och dels på grund av bristfälliga kunskaper i den andra ansvarslinjen avseende hur ansvaret ska fördelas. .

An explorative study on the work motivation of employees at a retirement home. The three main factors are internal motivation, external motivation and control. A comparison between how important they estimate the different factors to be and how they experience them today reveals which factor is their key motivator and which areas that need improvement. Results indicat that internal and external motivation are slightly more important than control. And the amount of perceived control reflects the amount of creative and initiative behaviour of the individual.

Background: Ambiguity and confusion of ideas within the area of social responsibility have led to that companies not really know how to work with these types of questions. One way for companies to deal with their social responsibility is to affiliate to an initiative that exists and through this show their standpoint. One of these is Globalt Ansvar, a Swedish governmental initiative that is based on Global Compact?s principles and the guidelines of OECD. What does it mean for the companies when showing their point of view? Is this a way to gain legitimacy?Purpose: The purpose with the thesis is to judge if organisations? work with Corporate Social Responsibility gains more legitimacy by affiliating to Globalt Ansvar.Research method: A survey made through telephone interviews with representatives from all of the fifteen Swedish companies which today are affiliated to Globalt Ansvar.Conclusions: In order to give the affiliated companies more legitimacy, Globalt Ansvar has to be a legitimate initiative.

The Court of Justice of the European Union has progressively revised the rule of purely internal situations to ensure a wider scope of application of the economic freedoms as well as the EU citizenship right to move and reside freely within the Union. This development, combined with the increasing importance of fundamental rights, has strengthened the family life protection of those EU citizens who come within the scope of EU law. The limit between the individuals who may benefit from a EU right to family reunification and fundamental rights protection and those who find themselves in purely internal situations has, however, become more legally uncertain. The disadvantage suffered by those who fall outside the scope of EU law is known as reverse discrimination.The 2011 case Zambrano confirmed the trend towards an increasingly generous EU law protection of family life in cases where the exercise of freedom of movement and enjoyment of EU citizenship rights is potentially restricted by a Member State measure. By contrast, in the subsequent McCarthy- case, it became clear that families in purely internal situations may only rely on national immigration and procedural law to obtain family reunification and protection of their fundamental rights.

Today more and more municipalities interact across a wide range of sectors. The reasons tostart interacting are varying and for those who succeed with this form of work, there arebenefits in terms of efficiency and knowledge exchanges. But are the reasons that interactalways obvious? Sweden currently has 290 municipalities of varying size and allmunicipalities have basically the same mission, to deliver services to its residents.Information technology allows municipalities to digitize much of the workload, but theintroduction of the technique is not without problems. For small municipalities, there are greatdemands to deliver reliability and support for their internal and external services.

AimThe purpose of this study isthat, from a student perspective, study how the implementation of the school's core values ??based curriculum context is experienced in school activities and the context of physical education.How do the students perceive the basic moral values ??in school activities and more specifically in physical education?Is there ethical aspects of physical education that can be linked to students' moral fostering and if so, how?MethodThe study's methodological approach is hermeneutic and data collection is therefor equalitative in nature. Through focus group interviews gathered material in which aimed to gain insight into students'subjectively experienced life-world in which their experiences, feelings and values ??were at the center. The investigation resulted in the execution of three focus group interviews with four students in each group from three different classes.

This essay is essentially an analytical comparison of economic and democratic values. The purpose of this is to understand whether or not a conflictof values is in effect, given that democratic values have been expressed as highly desirable and in need of reinforcement while simultaneously economic values in the shape of New Public Management enjoy widespread acceptance andimplementation.Denna text utgör ett försök att ställa demokratiska och ekonomiska värden mot varandra för att se om värdekonflikt föreligger i en situation då demokratiska värden uttryckts som önskvärda och i behov av förstärkning och där New PublicManagement, ett reformprogram som i grunden utgör ett försök att införa mekanismer för styrning och organisation som byggts på marknadsekonomiska värderingsprinciper i stor omfattning genomdrivits inom offentlig sektor. I texten förs ett resonemang som når fram till slutsatsen att en värdekonflikt faktiskt på sätt och vis kan sägas föreligga mellan demokratiska och ekonomiska värdena om ekonomisk effektivitet inom offentlig sektor behandlas mindre som ett medel för demokrati, än som ett mål i sig självt. Frågan visar sig i slutändan handla om användandet av en ny normativ logik som inte är fullt kompatibla med den kontext den försöks infogas i..

Problem formulation: The awareness and importance of Corporate Social Responsibility (CSR) is growing within both corporations and society at large. The corporate progress in sustainable development can be both profitable and essential for the potential to compete globally. The value of sustainability reporting may differ between industries and companies of different sizes. The demands for sustainability reports are expected to increase. By 2010, no previous survey on sustainability reporting practices had been conducted within Swedish corporations. Purpose: The aim of the current study was to examine sustainability reports within Swedish corporations during 2010 and to compare the findings with preceding surveys to determine differences over time and between corporations.