Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.

Design for Six Sigma (DFSS) is a further development of the Six Sigma draft to carry through preventing quality measures in developing and designing of new products and processes. With increasing demands on enterprises development processes to be more safety and faster the need of DFSS arise as a product, process and service development concept in the organisations. Design for Six Sigma aims to improve and structure the development process of an organisation and consider the application of the innovation problem solving. The concept aims to leave the structure of the traditional Six Sigma concept and instead, from an innovative perspective, search for new solutions to existing problems. The concept constitute of a toolbox with a lot of quality tools that are divided into phases in a development model.

This Masters thesis concerns computer games in Swedish public libraries. We have investigated the opinions of public librarians concerning what they think about computer games, and to what extent they believe it should be a part of the public library. The method we have chosen is qualitative interviews. The theory we have used is a pedagogical literature strategy, which we have reformulated so that it fits our investigation. The results show that the interviewed public librarians think that the library should offer computer games for children and youths to use at the library, and that they should offer computer games for lending, to all the library users.

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.

Studiens syfte har varit att undersöka hur transsexuella personer passerar som sitt upplevda kön och om det finns några skillnader mellan hur transsexuella män respektive transsexuella kvinnor passerar. Transsexuella personer beskrivs ofta som en utsatt grupp i samhället som ibland råkar ut för negativ uppmärksamhet genom olika typer av stigmatiseringar, till exempel för att de inte följer heteronormen. Därför valde jag stigma och queer som teoretiska begrepp för att analysera empirin. Materialet varvas även utifrån de centrala teman som vuxit fram genom tio kvalitativa intervjuer i en abduktiv analys. Resultatet ger sedan exempel av hur transsexuella personers vardag kan se ut genom kopplingar med hur väl de passerar som deras upplevda kön.

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

This thesis aims to investigate the positioning concept of industrial services. We chose to identify the reasons why positioning is used as well as to describe the positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB. This firm was chosen due to the fact that a new positioning concept during the latest year hade been implemented and therefore seemed like a good choice for our study. Of the six available theoretical reasons for positioning, we found that Benima AB had two of them: namely change in target market or their needs and demands and renewed company identity/personality.

Människan som är i behov av vårdande inom omvårdnad behöver pedagogiskt lärande i form av stöd från sjuksköterskan inför de frågor och utmaningar de ställs inför. Hur pedagogiskt lärande utformas i olika vårdsituationer är ännu inte tillräckligt vetenskapligt utforskat, vilket gör att det är viktigt att kartlägga problematiken kring bristen på pedagogiskt lärande i omvårdnad. Syftet var att identifiera vad pedagogiskt lärande är inom omvårdnad. Metoden som använts är en litteraturstudie med 8 vetenskapliga artiklar som lades till grund för resultatet. Resultatet visade sex olika underteman; pedagogiska brister, pedagogisk innovation, sjuksköterskan, patientens livsvärld, pedagogisk ömsesidighet samt pedagogisk omvårdnad och som bildade huvudtemat ?Med andras ögon?.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

This thesis is based on a case study of the City of Stockholm. The study aims to explore the effects on the city's large investments caused by the public reform. Furthermore, the question concerns the character of the impact and if it will affect what type of investments that will be prioritized. The theoretical background is based on Brunsson's ideas about political organizations shifting towards corporate nature, and Almqvist's interpretation of New Public Management (NPM). Moreover, models explaining public management reform, and the main components of corporate shifting, are used.

Projektets syft e har varit att ta fram ett par nya så kallade OTGskidglasögonför Scott Sports. OTG innebär speciellt anpassadeskidglasögon för glasögonanvändare. Konceptet ämnar också att geScott konceptuella lösningar för framtida produkter.Scotts produktportfolio sträcker sig över kategorierna cykel,motorcykel, vintersport och löpning med mottot ?innovation,technology and design?.Projektet har bestått av en analysfas, en kreativ fas och enpresentationsfas.Analysfasen har till stora delar bestått av användarstudier.Referensskidglasögon har testats, testmodeller byggts och testats,enkäter utförts och i den kreativa fasen har designförslag skissatsfram. Resultaten har analyserats och lett fram till en slutresultat.Slutdesignen är genom sin ram och totalvolym anpassad för OTGanvändare.Flera konceptuella funktioner och lösningar har tagitsfram: 1) Vidareutveckling av Scotts patenterade ?Scott fi t-system?.2) Ett nytt strapsystem som ger användaren möjlighet att göra sinaskidglasögon personliga samt passar åkare som har ?strappen?under hjälmen.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

BakgrundEstetiska aktiviteter hör till verksamheten i förskolan. Det handlar om att barnen ska få rikligt med möjligheter att uttrycka sig på, där många sinnen involveras. Enligt forskarna bör musikaktiviteterna genomsyras av musikens grundelement som bildar en helhetsupplevelse. Barns musikaliska och språkliga utveckling går hand i hand och berikar varandra under gynnsamma förhållanden. Pedagogens förhållningssätt är viktigt, det handlar om att skapa förutsättningar för lärandesituationer i stimulerande lärandemiljöer.SyfteSyftet med vår undersökning är att studera hur pedagoger arbetar med planerade musikaktiviteter i en musikförskola.MetodI vår undersökning har vi använt oss av metoderna observation och fältintervju.