Den kreativa staden

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå. The results of this study show that creative industries are important for towns brand, identity and trade and industry. The study also shows that towns can work with counselling, creating meeting places and clusters to attract and develop creative industries.

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