Detta arbete undersöker hur företagare praktiskt kan optimera sina marknadsföringssatsningar i sociala medier. Marknadsföring i sociala medier är något som många företagsledare prioriterar eftersom det främjar en tvåvägskommunikation som i sin tur kan leda till att man når ut till fler kunder och ge lyckade vinsteffekter.Arbetet behandlar utvalda best-practices för att hitta de rekommendationer som kan ses som bäst lämpade för att praktiskt optimera ett företags webbsida och profilsidor i sociala medier. För att precisera rekommendationerna granskade arbetet vilka som tillämpas i verkligheten samt vilket behov och vilken kunskap mindre verksamheter har av sociala medier. Detta undersöktes genom att analysera fem företags aktivitet på Internet samt genomföra en enkätundersökning riktad till småföretagare. Resultatet omfattar en sammanställning över adekvata rekommendationer till mindre företag som praktiskt vill optimera sina marknadsföringssatsningar i sociala medier..

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.

Patientinformation är en viktig del i sjuksköterskans dagliga arbete. Det är av betydelse att ge lämplig och förståelig information inför en undersökning, allt för att få en lugn och förberedd patient. Det är viktigt att kunna anpassa informationen till varje patients behov. Syftet var att lyfta fram patienters upplevelser av information av vårdpersonal inför en koloskopiundersökning. Frågeställningar; Hur upplever patienten informationen som ges innan en koloskopiundersökning? Vad önskar patienten att få för information innan en koloskopiundersökning? Metoden utgick ifrån analys av materialet med en fenomenografisk ansats för att ta reda på skilda upplevelser av ett fenomen.

Today every organization is committed to some kind of environmental scanning in order to get necessary knowledge of the world around them. The acquisition, organization and storage of information in combination with a strategic use, is today an important factor for a successful organisation in any sector of our society.In this Master thesis I have studied how an organisation such as The Confederation of Swedish Enterprise (Svenskt Näringsliv) handles its information resources. I have also looked at the flow of information within the organization. The Confederation of Swedish Enterprise is Sweden?s largest business federation representing 50 member organizations and 55 000 member companies.

The market for management training programs is growing and the supply of the service is increasing and getting further diversified. A consequence is a market with a wide variety of definitions of the very concept of development, and subsequently a wide variety of practices and methods to achieve development. The individuals that are subject to these programs seldom know what they are purchasing, or what to expect. When assuming a transfer of the developers view on development to the subject, a need for a greater understanding of the concept arises. The purpose of this thesis is to understand what views on development do exist among management trainers and map underlying dimensions of the views to increase the understanding of the concept of development.

The purpose of this essay is to examine whether and how labor consultants, job coaches, guidance counselors promote the possibility of self-realization of the clients they encounter in their work. By analyzing, based on the theoretical framework, six semi-structured interviews of people having the chosen professions answer the questions "Do counselors promote client's opportunities for self-realization in their work?" and "If so: how is this practiced?". In the theoretical framework three important concepts are addressed: "identity", "recognition" and "self-realization". These are explained with the help of works by including Emma Engdahl, Anthony Giddens, Axel Honneth and Allison Weir.

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

This study focuses on the encounter between the academic librarian and the academic library user with a specific need for information. The aim of the study is to examine the process of mediation of information and to uncover any inherent problems or systemic inertia that may occur within that process.Special attention has been given to information-seeking behaviour in the digital age and the possibility of viewing information literacy as a meta-literacy. The difference between the surface web and the academic invis- ible web is also investigated. Empirical data was collected by the use of ethnographic fieldwork at the Karolin- ska Institutet University Library over a period of five weeks. The data is analysed using actor-network theory as a point of departure.

Organising knowledge in a corporate environment : a case study at the development departments of Ecophon ABThe purpose of this master's thesis is to investigate how three development departments of a technical firm could organise their collection of documents and information resources to improve their management of information. Three sets of questions have been posed: 1) How does the target group of engineers deal with information, and what problems can be identified in this process? 2) What does their collection of resources consist of, how is it organised, and what problems are apparent? 3) How can principles of knowledge organisation be applied in a corporate environment?The investigation has been carried out as a case study. Three main methods of collecting empirical data have been used: surveys, unstructured interviews and collection observations. The results of the study have highlighted three major problem areas: the collection's lack of structure and searchability, the absence of policy regarding how employers should deal with information, and the inadequate knowledge among staff on how to search for, use and disseminate information.By looking at previous research on knowledge organisation, we have been able to draw conclusions regarding how the target group could organise and manage its information and knowledge in order to achieve greater efficiency in dealing with information and carrying out work tasks.

Clinicians in veterinary practice have responsibilities for the development of global antibiotic resistance. In some cases, antibiotics are contraindicated or even useless in wound treatments and therefore other options are needed. Antiseptics may be another option but their use are controversial and may be questioned by owners. As professionals, it may be very difficult to be able to motivate this choice of treatment. The aim of this paper is to gain knowledge about four antiseptics; iodine, silver, polyhexamethylene biguanide (PHMB) and honey to make it easier for veterinary nurses and other clinicians in veterinary practices to decide their potential use. The assessment will be made with consideration of the available evidence concerning the properties, usability and the animal?s experience. The results showed a lack of evidence in in-vivo studies in horses, particularly studies within the field of veterinary nursing.

Ett problem för dagens organisationer är hur information sprids och vem som tar del av denna information. Detta informationsöverflöd innebär att den information som sprids inom en organisation måste ha mening, syfte och vara av relevans för personalen och för att kunna begränsa informationsmängden måste personalens upplevelse av informationen tas i beaktande. Studien har genomförts med teorier om informationsspridning och kunskapsutbyte. Inriktningen på arbetet har varit mellan ansvarig chef och anställda inom en organisation. Den informationsspridning som sker inom den undersökta organisationen är i grupp, individuella träffar samt virtuella forum.

The aim of this study is to examine how teachers and school librarians view the concept of information literacy in relation to their students, and to find factors that affect their undertakings to make their students information literate. In order to accomplish this, qualitative interviews have been carried out with teachers and school librarians at four Swedish junior high schools. The theoretical framework of this study is the seven faces of information literacy developed by Christine Bruce. The empirical material has been analysed firstly by finding themes that are of importance for the work with information literacy, and secondly by placing the interviewees? commentaries on information literacy in Bruce´s seven faces of information literacy.

The purpose of this study was to examine the discourses that can be identified in medias representation of social services. To answer the purpose we made a critical discourse analysis using Faircloughs three-dimensional model. The choice to focus our study on a local newspaper was based on earlier research that found it possible that a local paper has a greater impact on readers than a national newspaper. Readers can more easily connect with what's happening in the immediate environment than what is written nationally. We used articles published in 2013 containing ?social services?.

SammanfattningBakgrund: Diabetes typ 2 är en av de stora folksjukdomarna i västvärlden och numer även i utvecklingsländerna. Då patienterna är i behov av korrekt information för att lära sig att hantera och leva med sjukdomen är det viktigt att sjuksköterskor har kunskap om hur patienterna upplever information från vården. Syfte: Syftet var att utforska vad för erfarenheter patienter med diabetes typ två har av information från vården. Metod: En litteraturstudie som är baserad på tidigare forskning om diabetes typ två och information. Tolv vetenskapliga artiklar med kvalitativ ansats har analyserats med textanalys. Resultat: Resultatet i denna uppsats visar att patienterna efterlyser information som är anpassad till dem som unika individer och som är lätt att förstå och hantera, då de behöver verktyg för sin egenvård. Fyra teman som framkom: Svårigheter att ta emot och anpassa sig efter information, Information anpassad till att klara av dagligt liv, Skillnader på information från läkaren och sjuksköterskan och Anpassad information. Diskussion: Resultatet diskuteras bl a i förhållande till Orems teori kring egenvård. Då patienterna ofta har svårt att anpassa till sin sjukdom behöver de stöd i form av information för att klara av att leva ett så normalt liv som möjligt.

The first of May 2005 changes were made in the Annual Accounts Act. The 2006 Annual Report of companies with more than ten employees or assets over 24 million SEK must include environmental information in the directors' report if it affects the company's development, result or position. A survey made by KPMG 2007 investigating the environmental information of companies listed on Large Cap Segment of the OMX Stockholm exchange showed that only a third of the companies, included in the survey, complied with the new law requirements. I have examined how the environmental information in the directors' report is formulated and why the information is formulated in that fashion. I have examined seven companies listed on the Large Cap Segment of the OMX Stockholm exchange. Four companies from the materials sector and three banks from the financials sector were included in the survey.