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81 Uppsatser om Hållbar marknadsföringsstrategi - Sida 3 av 6

Secondhandapparnas dilemma: milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

KOLLABORATIV KONSUMTION I NORRA DJURGA?RDSSTADEN : Hur den delande ekonomin kan bidra till ha?llbar stadsutveckling

Kollaborativ konsumtion a?r en slags ekonomi som handlar om att ma?nniskor konsumerar genom att hyra, dela, byta eller la?na saker av varandra. Den ha?r rapporten handlar om hur en sa?dan typ av konsumtion skulle kunna implementeras och utvecklas i stadsbebyggelse. Fo?r att underso?ka detta gjordes en fallstudie o?ver stadsdelen Norra Djurga?rdsstaden som a?r ett stadsutvecklingsprojekt i Stockholm med fokus pa? miljo? och ha?llbarhet.

Materialavfall som resurs : En studie av hur man samarbetar i en region fo?r ha?llbar utveckling

The concept of sustainable development has been pervasive in recent years and many organizations choose to implement sustainability and adapt their activities accordingly. The purpose of this study have been to explore how a collaboration on the use of waste materials may look to analyze what influences cooperation. A case study has been carried out examining a Swedish state regional project aimed at creating partnerships between actors and utilizing textile waste with the help of design. The study was conducted using qualitative methods and the collection of data has been done through interviews and by examining documents. The results show that there are seven key factors that affect cooperation: expectations, commitment, internal communication, a strong non-profit actor, individual treatment, personal networks and the diversity of actors.

Undervisning under m?ltidssituationerna : En observationsstudie om hur f?rskoll?rare anv?nder m?ltidssituationerna pedagogiskt

Det ?r tydligt i l?roplanen f?r f?rskolan Lpf?18 (Skolverket, 2025) att omsorg, utveckling och l?rande ska bilda en helhet i f?rskolan, samt att vardagliga aktiviteter ska vara en del av undervisningen. L?roplanen inneh?ller inte tydliga riktlinjer som beskriver hur m?ltidssituationerna ska anv?ndas p? ett pedagogiskt s?tt. D?rf?r valde vi att genomf?ra en kvalitativ observationsstudie med syftet att ta reda p? hur f?rskoll?rare anv?nder m?ltidssituationerna pedagogiskt.

Målkonflikt vid kreditbedömning : Bankens vinst- och miljömål

Fo?r att skapa ha?llbar utveckling kra?vs ett samspel mellan ekonomisk tillva?xt och miljo?pa?verkan. Banker har genom kreditverksamheten mo?jligheten att pa?verka hur ett fo?retag arbetar med miljo?fra?gor. Corporate Social Responsibility (CSR) innefattar hur ett fo?retag kan ta ansvar fo?r miljo?n.

Involvera, Engagera, Överleva! : Kundinvolveringens betydelse för hemelektronikkedjors hållbarhetsaktiviteter

Kunder a?r idag mer aktiva vad ga?ller ha?llbar utveckling och sta?ller krav pa? att fo?retag ska genomfo?ra ha?llbarhetsaktiviteter. Da?rfo?r fokuserar denna studie pa? hemelektronikkedjors ha?llbarhetsaktiviteter och vikten av att involvera kunderna i dem, fo?r att skapa merva?rde fo?r ba?da parter. Syftet a?r att underso?ka om den externa marknadsfo?ringen av ha?llbarhetsaktiviteter na?r kunden samt om det lo?fte som ges uppfylls i den interaktiva marknadsfo?ringen med dem.

Fra?n passivhus till NNE-hus : va?gen till ha?llbar utveckling

sustainable development by reducing the energy use by EU:s directive of energy efficiency and the UN Convention. The second purpose is to present the technical solutions regarding ventilation and heating system that is being used in passive houses. This was done using 8 passive houses, 4 germany and 4 swedish passive houses. Even the international and Swedish system requirements for passive houses have been addressed in this project. The goal was also to explain how and why the mechanical system in passive houses has developed to the technology used today.

An African Beacon of Prosperity: En kvalitativ analys av fattigdomsbek?mpning och h?llbar utveckling i Etiopien

This study aims to analyse the connection between poverty reduction and sustainable development through strategies used for the reduction of poverty. With the methodology of content analysis of three policy documents to provide and easy overview of how the government of Ethiopia is planning to achieve sustainable and long-term poverty alleviation. The focus of this study will be on Ethiopia, a country with very high economic growth in the past years but still with hight poverty rates. The purpose of this study is to contribute to the already existing and broad knowledge and research of sustainable development and poverty alleviation and contribute with more research in Ethiopia where the research done in this specific area and region is not in abundance. In this study all dimensions of sustainable development, social, economic and ecological are included to get a more holistic picture of the sustainable development in the government?s plans and its challenges.

Gamification inom hälsa : Inriktning pa? sjukgymnastik/ fysioterapeut kontexten 

Ha?lsofra?gan har blivit betydelsefull o?ver va?rlden. Med en plattform som exempelvis smartphone kan begreppet gamification fo?rsta?rka mo?jligheterna till beteendefo?ra?ndringar och la?karbehandlingar. Gamification a?r ett relativt nytt begrepp som anva?nder spelelement och speldesigntekniker som appliceras i annan kontext a?n spel.

H?llbar arbetsmilj? i en distanskontext: En kvalitativ studie om mellanchefers tillv?gag?ngss?tt p? globala f?retag

The purpose of the study is to contribute knowledge about the representation of fiction authors who have written in languages other than Swedish in educational school books within the Swedish subject. This is done in relation to the school's promotion of cultural diversity, a globalized world and to the Swedish curriculum. The study is a combination of a qualitative and a quantitative analysis that takes its starting point in six educational books for the courses Swedish 1 and 2. The analysis shows that all study materials include a broad representation of authorships from Europe and the USA. The selection of authors from other parts of the world is, however, limited.

EN VARDAG D?R F?R?LDRAR BEH?VER LIGGA STEGET F?RE En kvalitativ intervjustudie om aktivitetsbalans hos f?r?ldrar till barn med cerebral pares

Bakgrund Barn under 18 ?r har enligt lag en v?rdnadshavare som ansvarar f?r barnets omsorg och trygghet. F?r?ldrar till barn med funktionsneds?ttning som Cerebral pares (CP), har ett ?kat omsorgsansvar vilket kan p?verka deras tid, ork och psykiska h?lsa. Tidigare forskning visar att mammor till CP har l?gre aktivitetsbalans och s?mre h?lsa j?mf?rt med mammor till friska barn Syfte Unders?ka hur f?r?ldrar till barn med cerebral pares upplever sin aktivitetsbalans i vardagen.

N?r v?rdande blir v?nda : En litteratur?versikt om sjuksk?terskors upplevelse av arbetsrelaterad stress i slutenv?rd

Bakgrund Arbetsrelaterad stress ?r ett v?xande problem inom slutenv?rden d?r sjuksk?terskor dagligen m?ter h?ga krav, etiska dilemman och resursbrist. L?ngvarig stress p?verkar b?de sjuksk?terskans h?lsa, yrkesut?vning och v?rdkvalitet negativt. Syfte Syftet var att beskriva sjuksk?terskors upplevelse av arbetsrelaterad stress i slutenv?rden.

Fler ?ldre, f?rre h?nder ? v?gen fram?t : H?llbar kompetensf?rs?rjning som politisk utmaning: en?fallstudie av ?ldreomsorgen i Kalmar kommun

More elderly, fewer hands: The way forward Sustaining the care workforce as a political challenge ? A case study of?elderly care in Kalmar Municipality This study examines how Human Capital Theory and New Public?Management are reflected in the governance of eldercare in Kalmar?municipality. Based on document analysis and interviews with politicians?and senior officials, the study shows that investments in staff competence?and well-being coexist with efficiency-oriented management practices.?Rather than being contradictory, these approaches are often combined in?everyday governance. The study concludes that the main challenge is not?funding, but capacity and that sustainable eldercare depends on aligning?national goals with local conditions and strong human capital.

TRANSPARENS OCH BLOCKKEDJETEKNIK INOM MODEINDUSTRIN. En kvalitativ studie om incitament f?r implementering av blockkedjeteknik i modef?retags v?rdekedja och hur det ?kar transparensen

Modeindustrin st?r f?r n?rvarande inf?r betydande h?llbarhetsutmaningar p? grund av dess skadliga milj?p?verkan. Den h?r studien unders?ker hur blockkedjetekniken kan anv?ndas f?r att ?ka transparensen i modef?retagens v?rdekedja. Genom att utforska blockkedjans potential f?r att fr?mja h?llbarhet och ansvarsskyldighet inom branschen syftar forskningen till att belysa innovativa l?sningar f?r att hantera milj?h?nsyn och etiska metoder. Viktiga aspekter som tas upp i studien ?r bland annat motiven bakom inf?randet av blockkedjeteknik i v?rdekedjor inom mode, hur dynamiken i leveranskedjan och principerna f?r cirkul?r ekonomi p?verkar behovet av ?kad transparens samt vilka konsekvenser inf?randet av blockkedjor f?r f?r h?llbarheten i modesektorn.

H?LLBARA INTERMODALA TRANSPORTER I EU En studie om EU:s transportpolitiks inflytande p? samverkan mellan transportslag f?r h?llbar mobilitet

The transport sector is one of the biggest pollutants in the European Union. In relation to transport policies and environmental policies, intermodal transportation solutions are of high relevance to establish a sustainable transport sector for the future. Intermodality which is defined as smooth transition between transport modes is a key figure for how modal shares are divided between the modes of transportation. The aim of this bachelor?s thesis is to examine the research gap whether policies intended for a specific transport mode affects each other in relation to EU policies intended for intermodality.

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