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2603 Uppsatser om Goods-Dominant Logic of Marketing - Sida 63 av 174

Förstudie och utveckling av styrsystem för lådförslutare

Ecolean Development AB are developing and manufacturing filling machines for pasteurized liquid food products. Because of lack of any appropriate supplier of box closer which seals boxes with small flaps, they have decided to start a project to develop a prototype of a box closer. Due to long experience from industrial automation I have been given a chance to develop control system for a box closer. Degree thesis involves electric design in ELPROCAD ic PRO and programming of PLC (programmable logic controller) and HMI (Human Machine Interface). The report describes degree project from the project plan phase via the development phase to the conclusions.

En insyn i faktorer som påverkar gymnasievalet : Att marknadsföra en gymnasieskola

A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..

På återseende om 20 år? : En studie av HusmanHagbergs relationsmarknadsföring

Svensk titel:  På återseende om 20 år?Hur hålls relationen mellan kund och företag vid liv på en sällanköpsmarknad?- en studie av HusmanHagbergs relationsmarknadsföringEngelsk titel:  Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare:   Emma Anderberg och Maria ÖhmanFärdigställd:  2007Handledare:  Nazeem Seyed-MohamedAbstract:During recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term relationship with their customers. Working with relationship marketing within the estate agent market is especially complicated in many ways. An estate agency is a service company and works as a middleman between a buyer and a seller and therefore has a complicated relationship to its costumers.

Teknik för en flerskiktadwebbapplikation

The report analyses if some common problems can be avoided by using modern technology. As a reference system ?Fartygsrapporteringssystemet? is used. It is an n-tier web application built with modern technology at time, 2003-2004. The aim is to examine whether ASP.Net MVC, Windows Communication Foundation, Workflow Foundation and SQL Server 2005 Service Broker can be used to create an n-tier web application which also communicate with other systems and facilitate automated testing.

Varför blir inte någon förbannad på kepsar nu för tiden? : En kvalitativ studie av gymnasielärares uppfattningar av konflikter och konflikthantering.

The purpose of this study is to examine secondary teachers' perceptions of conflict, conflict management, conflict prevention and conflict communication. In addition to theory, I conducted individual interviews and focus group discussions. Most teachers have a common view and argues that a conflict occurs when two or more individuals do not agree on something. Typical conflicts are about grades, teachers' changing professional roles and cellphones in the classroom. In my view, it seems as if the mobile phone has taken over the core conflict that caps created for some 10 years ago, functioning now as the dominant symbol in an ongoing development process providing space for meeting and dealing with conflicts in a constructive way..

Hotbilden i Sverige : En undersökning av den digitala hotbilden mot ett medelstort svenskt företag

Internet and information technology today has a rather obvious role in the activities of companies and organizations. All cash transactions within and between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them. However, this has also led to new threats have emerged. Companies and organizations is well aware that there are numerous threats that comes with using the Internet and Information Technologies but exactly what those threats are for a mid-sized company in Sweden is not clarified anywhere.

Hörby kommun i förändring : utveckling för framtiden

We live in an exciting society, characterized by continuous changes and challenges. The effects of the globalization are widespread. The continuous flow of people, capital and goods follows in the wake of advances in communications, transport and information technology, resulting in a changed situation for different stakeholders in the society. This situation leads to increased cooperation and exchange, but also increased competition. The primary means of collecting empirical data for this study was interviews and a document study.

Relationer i en digital värld - En kvalitativ studie om PR via sociala medier

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

Relationsmarknadsföring inom modebranschen - En studie av kundklubbar, nyhetsutskick och den personliga interaktionen i detaljhandeln

Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

Signalist? Javisst!: En kvantitativ undersökning om signaleffekter av reklamframförande via ljud

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

Stealth Marketing : En kvalitativ undersökning av en kontroversiell marknadsföringsmetod i det etiska gränslandet

Vår uppsats utgår från det faktum att det har blivit svårare för företag att utmärka sig i det ökande bruset av marknadskommunikation. Konkurrensen om konsumenternas uppmärksamhet har tvingat marknadsförare och företag att använda sig av nya och annorlunda marknadsföringsmetoder för att nå ut med sina budskap. Samtidigt visar forskning att dagens reklamintensiva samhälle har medfört en ökande skepticism hos konsumenter när det gäller kommersiell påverkan och att konsumenters förtroende för företag generellt sett har försvagats. Frågan om marknadsföringsmetoder och kommersiell påverkan är ett känsloladdat ämne, eftersom fler metoder tenderar att inkräkta på konsumenternas integritet. Det har visat sig att konsumenter litar mer än någonsin på sina vänner och sin familj och allt mindre på reklambudskap när det gäller att bestämma vilka produkter och tjänster de ska köpa I USA har fler företag börjat använda sig av en marknadsföringsmetod som kallas Stealth Marketing för att skapa medvetenhet kring sina produkter/varumärken.

Thinking more like a client. : Designfaktorer som påverkar valet av tjänsteföretag.

Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).

Ny strid, Ny svid : En fallstudie av Absolut Vodkas visuella kommunikation med avseende på målgruppspositionering.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Biståndets idé och praktik : en studie om genomförandet av ett biståndsprogram i Burkina Faso

This thesis is based on the implementation of a bilateral rural development program in Burkina Faso. The main purpose of this study was to put the actual implementation process of a bilateral development program in view. This was done by investigating how two dominant perspectives in the implementation literature can explain what in fact happens during the realization of an aid program. A further aim of the thesis was to explore the limitations of these two dominant theories, in order to get a full understanding of the complexity of the realization of an aid program. Based on the implementation theory, this study shows that the realization of an aid program can be understood from three different angles.

Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

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