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2603 Uppsatser om Goods-Dominant Logic of Marketing - Sida 64 av 174

Kampen om eleverna : En kvalitativ studie av informationsmaterialet från gymnasieskolor i Skellefteå

The purpose of this study is to see how secondary schools in Skelleftea? County market themselves in order to attract students. How the schools portrait themselfs, what is in focus in the information material and how the schools communicate their message to the students who are about to choose schools are the questions asked. The study contains both municipal secondary schools and independent secondary schools. A text analysis has been implemented on texts from the schools websites and interviews were conducted with five respondents from the municipal secondary schools.

"Kvinnan tige i församlingen" : En kvalitativ analys av statens offentliga utredning kring kvinnans behörighet till kyrkliga ämbeten och tjänster, SOU 1950:48.

The purpose of this bachelor?s thesis is to examine whether there was an elite on Gotland during Roman Iron Age or not. To explain this focus has been put on the roman goods. The contexts in which the roman artifacts are found indicate that they can be tied to what might have been an elite on Gotland during Roman Iron Age. They might also have been used as means of expressing wealth and prestige.

Modebloggarnas dolda budskap?

The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.

Viral Marketing - Pay It Forward?

Vårt uppsats undersöker hur en betalning kopplad till viral marknadsföring skulle påverka ungdomars attityd gentemot en sådan kampanj. Vi har utgått ifrån en kvalitativ metod iform av fokusgrupper och semistrukturerade intervjuer. Den största fokusen ligger på fokusgrupperna..

Om leken i nödvändigheten

This study aims to examine play as a phenomena from a phenomenological approach. This I do by discussing a dominant approach to play, an perspective which is reproduced in the context of pre-school and in where the play and learning is in single focus. Using alternative perspective on play, mainly by Gadamer and Bakthtins philosophical thoughts about the feast or the carnival, contents differ significantly from educational or developmental psychology perspectives. I open up for an understanding of what play as ontology can be understood as, and thereby enable second readings. I illustrate this thought by an empirical example from a pre-school context which where created alongside with the children in the study.

Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran

Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.

E-mail som marknadsföringskanal och dess effekter på kundrelationer

E-mail lämpas som marknadsföringskanal endast i förhållande till varans eller tjänstens relationsförväntan, som kunden förknippar varan ellertjänsten med. Denna relationsförväntan utgörs av faktorer såsom pris, tidigare kunskap om produkten och produktsegment..

Halshuggna vs. Magbegravda : En undersökning mellan halshuggna personer och magplacerade personer under järnåldern i Sverige och Danmark.

Decapitated Vs. Stomach buried ? A study of decapitated people and stomach placed people in Iron Age in Sweden and Denmark. This essay is about decapitated persons in graves and those buried on their stomach in the Iron Age in Sweden and Denmark. The analysis is to compare these graves by six perspectives; location of the grave, construction of the grave, grave goods, sex, age and interpretations of the grave.

Infektiösa ledproblem i ekologisk och konventionell grisproduktion

We live in an exciting society, characterized by continuous changes and challenges. The effects of the globalization are widespread. The continuous flow of people, capital and goods follows in the wake of advances in communications, transport and information technology, resulting in a changed situation for different stakeholders in the society. This situation leads to increased cooperation and exchange, but also increased competition. The primary means of collecting empirical data for this study was interviews and a document study.

Kärlens Gåta : en studie av gropkeramiska gravkärl på Gotland

In this paper I will discuss the occurrence of ceramic vessels in the graves of the Pitted ware culture on the island of Gotland, Sweden. I will focus on four sites and compare these sites, with hopes of finding some similarities or interesting differences. The sites are Ajvide in Eksta parish, Visby in Visby parish, Västerbjers in Gothem parish and Fridtorp in Västerhejde parish. The idea is to look at the grave goods, with focus on the ceramic vessels, or at least, the bottoms of the vessels, where one can clearly see that it's been deposited in the grave. I will try to analyze the vessels (shape and in some cases height), look where in the grave they've been placed, how many graves contain vessels, who's been given these vessels and if the vessels have filled a certain purpose once they've been deposited in the graves..

Välj rätt känd profil : En studie inriktad pa? kapitalvarubranschen. Fo?retagens anva?ndning av marknadsfo?ringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning.

Det är tydligt att utseende påverkar vilka ansikten människor kommer ihåg och inte. Skulle det gå att öka eller minska igenkännbarheten genom att utföra små ändringar i ansikten mellan de tillfällen en person ser dessa? I denna undersökning har jag analyserat resultat från undersökningar genomförda av 170 personer och och kommit fram till att det är möjligt till en viss grad. Ytterligare extensiv forskning bör visserligen ske innan man kan bekräfta dessa studier, men skulle så bli fallet kan detta potentiellt påverka hur karaktärer i spel och andra medium designas..

Vilka makroekonomiska faktorer styr köp av kapitalvaror? : en teoretisk och empirisk studie av faktorer som påverkar hushållens val av nybilsinköp.

I detta projektarbete kommer följande att behandlas;Efter en definition och begreppsförklarande inledande del presenteras en teoretisk genomgång av konsumtionsteori med en mer specifik vinkling mot teorier om kapitalvaror. Därefter kommer en empirisk studie där faktorer som behandlats i teoridelen tas upp som beroendevariabler för efterfrågan på kapitalvaran bil. Slutsatserna som dras är att räntenivån påverkar bilinköp mest, troligen för att kreditkostnaderna utgör en allt större del av hushållens disponibla inkomster. Dessutom bekräftas det att inkomsten fluktuerar mer än konsumtionen och detta gäller också för hushållens konsumtion av nya bilar..

Riktlinjer för skapandet av digitala arkiv

The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.

Myrby träsk - från havsvik till betesmark : En manual för visningar vid Gamla Uppsala.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Analys av meningsskapandet i Hannah Ho?chs fotomontage Schnitt mit dem ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands

This paper examines Hannah Ho?chs photomontage Schnitt mit dem Ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands. The paper has as its aims to understand and analyze the predominated allegorical interpretation of Schnitt and to develop a logic how meaning is produced when a viewer look at Schnitts surface. The paper finds that the predominated interpretation has been arbitrarily created out of a specific spectator that acts in a specific context and conclude instead that the predominated interpretation should be understood as a potential interpretation by a potential viewer. The paper continues to create an understanding of Schnitt as a flatbed picture to establish that as a postulate and to use it in the later semiotic dissection of Schnitts surface.

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