I ett tjänsteföretag är det av stor vikt att alla medarbetare har samma bild av vad företaget står för. Företagsledningen bygger upp en vision av hur denna bild, som jag benämner identitet, ska se ut. Det gäller sedan att ledningen lyckas sprida bilden till alla medarbetare, så att en gemensam identitet kan uppnås. I detta arbete anser jag kommunikation vara ett av de viktigaste verktygen. Syftet med uppsatsen är att undersöka hur ett företag kan använda kommunikation för att påverka företagets identitet i önskad riktning.

Malmö, like many other bigger cities in Europe, faces a double undertaking when facing the challenges the future. Not only must the municipal be able to provide its citizens with welfare and a high standard of living, it must also establish a level of economic growth that allows the city to act as catalyst for the surrounding area. In order to provide the population with welfare and the economy with a qualified working force, these two challenges have been combined into one plan for the future called Welfare for Everybody. As part of this plan, new organisations have been created with the purpose collaborating with the social services office and support people in their transaction from welfare recipients to self-providing workers. The purpose of our thesis is to build on Michael Lipsky's classic work "Street-level Bureaucracy" and by conducting interviews with a number of front line workers study how they view their role, the client group and how they motivate the working line.

Studien underso?ker samt diskuterar vilka kommunikationsstrategier ideella organisationer anva?nder fo?r att na? externa intressenter och svarar pa? fo?ljande fra?gor: Vilka kommunikationsstrategier anva?nder ideella organisationer fo?r att na? externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger pa? ideella organisationers mo?jligheter samt utmaningar med perspektiv pa? strategisk kommunikation. Den prima?ra metod som anva?nds a?r en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida da? vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och anva?nds som komplement fo?r att lyfta samt sto?dja resonemang.

Today´s debate in farming is being focused on tourism, outdoor life and hobbies in the rural areas. This is of interest also for the general public as a way of counteracting the depopulation of the rural areas. Within the last years, the farming has become more technically advanced and hence efficient. This has led to increased production volumes and wider selection of products with lower margins for the farmer as a consequence. When the profitability is reduced, the farmer is faced with the choice of either increasing efficiency or diversification of the business.

Syftet med studien var att undersöka relationen mellan commitment gentemot organisationen och chefs-commitment i en svensk kontext med hjälp av TCM Employee Commitment Survey. Metoden för att undersöka detta var en webbenkät som delades ut till sammanlagt 188 personer, med en svarsfrekvens på 35%. Respondenterna arbetade i tre olika organisationer inom offentlig sektor. I enkäten fick respondenterna ta ställning till påståenden rörande sin organisation och sin närmaste chef. Resultatet visade att ju lägre continuance commitment är gentemot närmaste chef, desto högre är affective commitment gentemot organisationen.

In this thesis, we have analyzed the Swedish debate about whether to impose a national canon, and make it compulsory in school curricula. Cecilia Wikström, a Liberal MP in Sweden, made the suggestion in July 2006, and the focus of our analysis is the subsequent debate during July and August 2006. Our materials are polemical articles from three Swedish newspapers, which we have examined to find the main ideas and arguments behind the various standpoints. Three issues have been our main focus; first, we have analyzed which concepts of culture the various debaters have used, where we have seen a difference between an anthropological and an aesthetical concept, but, surprisingly, found that there isn?t a very strong correlation between an aesthetical concept of culture and being pro-canon, or between an anthropological concept of culture and being anti-canon.

Ständigt tillkommer det uppgifter om att en organisations ledarskap är i sig av största betydelse för dess överlevnad. Organisationens struktur påverkar ledare på varierande sätt. Det finns cirka 1700 ledare i Göteborgs Stad. Med ledare menas den som har personal-, verksamhets- och budgetansvar. Göteborgs Stad är uppdelad i stadsdelar.

This paper aims to find out how to implement an information security management (ISMS) system that is based on ISO/IEC 27001-standard into a small organization with high employee turnover. The standard employs the PDCA-method as a course of action for implementing the standard. The reason for implementing such a system is to introduce information security to the organization and to maintain it despite the changes in management. The paper based it?s survey on a case study of a student nation in Uppsala, Sweden.

Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.

Gränsdragningen mellan närings- och hobbyverksamhet är särskilt svår i hästverk-samheter där det nästan alltid finns ett inslag av personligt nöje i utövandet. En verk-samhet ska bedrivas yrkesmässigt, självständigt och med ett vinstsyfte för att uppfyl-la näringskriterierna i 13 kap. 1 § IL. Är kraven på näringsverksamhet inte uppfyllda så kan verksamheten istället beskattas som hobby. Det räcker oftast inte att hästverk-samheten bedrivs med ett vinstsyfte utan den måste i princip generera ett överskott för att inte beskattas som hobbyverksamhet.

The amount of mergers and acquisitions between international and Swedish actors increased due to the Swedish entry in the European Union. In many cases, conflicts between manage-ment and employees made visible the cultural differences between nations and organisations. As a result of these conflicts many companies experience difficulties in operating on the Swedish market and in some cases they have even been forced to leave it.The starting point of this study is analysing how the management at a foreign company in Sweden, that has undergone a merger, has been affected in the meeting with the Swedish business culture. The analyse has got three different perspectives as a base; management, market knowledge and culture.This study is accomplished on the basis of a deductive approach. It is a case study where the empirical foundation derives from five interviews.

This thesis addresses the driving forces behind the Swedish state?s procurement of Helicopters 14 and 16 and the decommissioning of Helicopter 4. These actions have significantly affected the Swedish Armed Forces, especially the Helicopter Wing, in carrying out their operational tasks. On numerous occasions the Helicopter Wing has been unable to perform its tasks. For instance, the Nordic Battle Group 08 had no helicopters to exercise with and, until recently, Sweden had completely lacked the ability to hunt submarines with helicopters for almost ten years.This thesis also aims to compare the decisions in 1999-2000 regarding Helicopter 14 with the decisions in 2010-2011 regarding the acquisition of Helicopter 16, to find if there is a general trend and how much the Armed Forces were able to influence decisions.

Uppsatsens syfte är att visa hur kvinnliga officerare upplever sitt yrke och att se huruvida deras handlingsutrymme påverkas av att de är kvinnor. Och om så är, hur de då handskas med denna påverkan. Undersökningen är en deskriptiv, kvalitativ studie. Datainsamlingen har gjorts med hjälp av kvalitativ intervjumetod med halvstrukturerad intervjumall och som databearbetningsmetod har deduktiv tematisk analys använts. Som utgångspunkt för temana har organisations- och genusteorier använts.

Background: Ambiguity and confusion of ideas within the area of social responsibility have led to that companies not really know how to work with these types of questions. One way for companies to deal with their social responsibility is to affiliate to an initiative that exists and through this show their standpoint. One of these is Globalt Ansvar, a Swedish governmental initiative that is based on Global Compact?s principles and the guidelines of OECD. What does it mean for the companies when showing their point of view? Is this a way to gain legitimacy?Purpose: The purpose with the thesis is to judge if organisations? work with Corporate Social Responsibility gains more legitimacy by affiliating to Globalt Ansvar.Research method: A survey made through telephone interviews with representatives from all of the fifteen Swedish companies which today are affiliated to Globalt Ansvar.Conclusions: In order to give the affiliated companies more legitimacy, Globalt Ansvar has to be a legitimate initiative.

Swedish clubfootball of today involves more money than ever before. This developmentdepends on the higher interest for football in Sweden which generates more revenues fromaudience and TV-contracts, which leads to more money from sponsors and an increasingmarket for selling souvenirs. Despite the fact that the increasing interest has generated morerevenues, we can still see reports in the media about economic problems in some clubs. Whatis the reason for this? Do the clubs have the ability and knowledge about economic controlthat it takes to run such a business as the clubfootball in Sweden has become?Purpose: The purpose of this study is to examine the economic control in a number of clubsplaying in the two Premier Divisons of the Swedish Football League.