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6599 Uppsatser om Event business - Sida 27 av 440

Kopplingar mellan interna prestationsmätningar och ständig förbättring

Kopplingar mellan interna prestationsmätningar och ständig förbättring undersöks genom fallstudie av IKEA Food Service. Uppsatsen genererar fem hypoteser kring ämnet..

Artisters identitet och image - ett varumärkesperspektiv

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

Spelindustrins Paradox : En eventstudie om lansering av tv-spels påverkan på aktiekursen

Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined.  Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research.Results: The result contains 114 observations in five companies.

Interaktivt visuellt säljstödssystem

The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale.

Controllerns roll i utvecklingsprojekt : Fallstudie hos Volvo CE och Scania CV

In order for companies to be competitive they perform different types of development projects.  Due to globalization a greater focus is added on costs, not least on costs in development projects. Project controllers are involved in development projects in order to review the financial aspects. The authors have examined the role that project controllers hold in respect of two Swedish manufacturers, Volvo CE and Scania CV. The investigation has revolved around three main issues where the authors conducted interviews with controllers that do not work in development projects and project controllers in development projects. The goal of the interviews was to gain a greater understanding of the role of project controllers, how this role will differ from those that do not work in development projects and the difficulties faced by project controllers.

Informationsutbyte och anpassning i affärsrelationen mellan elbolag och kunder

To identify the exchange and adaptation that takes place in the business relationship between electricity suppliers and electricity customers and analyze how these factors affect the strength of the relationship.The investigated concepts create synergies. The strength of the business relationship in the current situation is dominated by weak reciprocity in adaptation and an inefficient exchange of information with low frequency..

Upplevelsemarknadsföring: en kvalitativ studie av vilken generations upplevelseproduktion kommunikationsbyråer arbetar med

Ordet upplevelse används idag av många företag i olika branscher för att fylla sina tjänster med värde. Inom marknadskommunikation har byråerna börjat använda sig av upplevelsemarknadsföring för att tränga igenom mediebruset och tillgodose kunder och konsumenter. Syftet med uppsatsen är att undersöka hur kommunikationsbyråer, som profilerar sig inom upplevelsebaserad marknadsföring, använder begreppet upplevelse och därigenom uppnå förståelse för vilken generations upplevelseproduktion de arbetar med. Jag utgår ifrån Bosjwijk, Peelen och Thijssen (2007), vars modell innebär att det finns tre generationer upplevelseproduktion, varav den första generationen, iscensättning, innebär att organisationen utformar upplevelsen för individen. I den andra generationen, samproduktion, utformar organisationen och individen upplevelsen tillsammans.

Affärsrelationer & IT-outsourcing : -En empirisk studie om IT-outsourcingrelationer och påverkande faktorer

Good business relations can contribute to the success of IT-outsourcing, and create new business opportunities. Despite a sharply increasing trend to outsource IT-operations there is a high degree of failures related. The cause may be that some important factors have not been taken into account. The purpose is to investigate elationships within IT-outsourcing and test if specific factors identified by previous research are being concerned in IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major impact on a company's financial performance and may create stability. Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement.

Business Intelligence. Software as a Service

Bakgrund: Ett antal nya idéer har blivit introducerade i ekonomistyrningen på senare tid och mycket har skett inom Business Intelligence (BI). BI har dock mest funnits som del av ett större system eller eget system som implementeras till företag på plats. Konceptet att istället hyra olika IT-lösningar, så kallade SaaS-lösningar (software as a service), blir allt mer populärt inom affärsvärlden och kan minska företagens börda när det gäller installation, konfigurering, underhåll och andra inneboende projektriskfaktorer.Frågeställning: Vad innebär fenomenet SaaS BI och hur ser spridningen ut?Syfte: Syftet är att beskriva Business Intelligence som hyrtjänst, samt studera hur detta sprids och anammas av marknaden i Sverige.Metod: Vi har använt oss av en kvalitativ undersökningsmetod för att samla in djupgående data till studien.Resultat och slutsatser: Studien visar att SaaS BI är en innovation. Spridningen av SaaS BI på den svenska marknaden är begränsad och spridningen sker i dagsläget främst från utbudssidan, alltså förespråkare av innovationen.

Avancerad webbaserad visualisering för Business Intelligence

Detta examensarbete är gjort för Kårhuset Trappan AB genom att använda ramverket Geovisual Analytics Visualization (GAV), som är utvecklat av National Center Visual Analytics (NCVA). Examensarbetet producerade en applikation för att följa företagets inköp och försäljning av artiklar. Applikationen är en webbplats i flash, och skrevs i Actionscript med Adobe Flash Builder 4. För att göra applikationen användarvänlig genomfördes en förstudie, och kriterier för den visuella designen sammanställdes..

Behovet alltid större än möjligheterna : En fallstudie av de drabbade kommunernas kriskommunikation i samband med branden i Västmanland

The tsunami in Thailand in 2004, 9/11 and hurricane Katrina in New Orleans 2005 are all reminders that no organization is immune to crises, which also means that all organizations should be prepared and know how to handle a crisis if one was to occur. A case study has been conducted, on a crisis regarding a fire that occurred on the 31st of July 2014 in Västmanland, Sweden. Through Qualitative interviews empirical data was gathered and then analyzed together with our theories and previous research. The purpose of the study is to analyze how the municipalities affected and the County Administrative Board of Sweden handled and communicated with/to the public during the fire that spread in Västmanland 2014. Our study shows that a risk analysis and analysis of surroundings is crucial in anticipating a crisis event and that it is essential for organizations to undergo training to prepare organization members on how to handle a crisis. Another conclusion is that the need for information is large during a crisis event and grows throughout the entire course of the crisis. The crisis that we studied had a lack of information, but at the same time the public?s need for information is a need that can?t be satisfied during a crisis.

En kommunal One Stop Shop: Kan en gemensam kundtjänst verka som motor för verksamhetsutveckling?

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change. .

Från produkt till prenumerationstjänst

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Argument för och emot privat sjukvård

Title: Argument in favour of and against private health care ? A scenario for a future health care with a possibly new Government Authors: Jessica Andersson, Nina Gunnarsson Supervisor: Thomas Danborg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 10 credits Purpose: To describe the problem with privatizing of the health care by analyse the arguments in favour of and against private health care and describe a scenario about a future health care with a possibly new Government. Method: Qualitative Grounded theory method, categorizing secondary facts in order to get the complete picture. Results: The market for private health care will increase by a possibly new Government.

Värdenihilism, värdeobjektivism och demokratins praktik

   ABSTRACT  Title:  4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken                            Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim:  The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.

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