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Interaktivt visuellt säljstödssystem


The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale. The study was conducted as a case study with several interviews. Three companies were chosen, two not having a sale support system and one company having a configurator. The results showed that a configurator is an innovative solution that can help companies bring added value to their customers and give them a stronger competitor advantage. It helps companies with the sale process as well as the consumers with the purchasing process.

Författare

Ansieh Sabeti Rad

Lärosäte och institution

Luleå/Industriell ekonomi och samhällsvetenskap

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"Kandidatuppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla kandidatexamen.

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