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10336 Uppsatser om Electronic customer relationship management - Sida 31 av 690
Skönlitteratur på skärm: En explorativ undersökning om e-boken och dess konsekvenser för litteratursamhället
This thesis should be regarded as an integrated research synthesis. The purpose has been to analyse how the literary sociologist Lars Furulands model the literary process correlates in relation to todays book market for fiction. The central problem has been: In what different ways can some of the main actors featuring in Furulands model of the literary process use, produce or provide copyright protected works of fiction which are electronically distributed? Three questions have been considered to penetrate this problem: In what different ways can to judge from some projects which have been carried through at common public libraries electronic works of fiction be provided to their presumed readers? What reasons could there be as it appears in a number of texts that four Swedish authors have chosen to disseminate their works of fiction by the aid of the Internet? Which main functions may, according to current research, be supported by electronic media in connection with editing and retail of fiction? During this study a picture of two quite disconnected processes of publication has materialized. These processes seem to proceed parallelly to each other, without any close contact, in a traditional respectively an electronic circuit.
Att arbeta med strategier och mål i en offentlig verksamhet - En fallstudie om strategiimplementering inom ett kommunalt bostadsbolag
Background: During the 2000s, there has been an increased interest in studying
business management and strategy implementation with customer focus in public
organisations. To achieve business goals it is important to continuously work
with strategies to meet customerdemands for increased efficiency and service.
Purpose: The aim of the essay is to examine how to work on strategy
implementation in a municipal real estate company from a management perspective
in order to achieve overall goals.
Method: The study?s methodology is a case study based on qualitative telephone
interviews
that were conducted with representatives in managerial positions from various
levels of the
company. The choice of the qualitative data was considered relevant in relation
to the chosen
topic of the thesis. The empirical data was then compared to the theoretical
framework of the
thesis.
Results: Strategies guide the company to achieve the overall goals, which are
later on broken down into operational targets.
Pappersfoton i den digitala eran: Hur företag kan agera vid ett tekniskt skifte
The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change.
Hearing is believing
Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.
Narcissism och syskonplacering hos gymnasieelever
AbstractThe aim of this present study was to investigate whether there is a relationship between birth order and the personality trait narcissism using 181 individuals from Finnveden High School in Värnamo (115 females, 60 males, mean age 17, sd=0,94), in the context of the proposal of Sulloway (1996) that personality is influenced by the specialized nich-es siblings adopt in the quest for access to parental resources. A questionnaire which in-cludes Narcissistic Personality Inventory test, Birth order test and also Rosenberg?s self-esteem test in order to investigate if it might has an impact on narcissistic personality trait, was used. Results showed that there was no significant relationship between birth order and narcissism, however, a significant relationship between narcissism and self-esteem was found. Furthermore, there was a significant relationship between narcissism and the individual?s relationship with the mother.
Design och utveckling av kommersielltbabypaket för blivande föräldrar
This project is implemented as a thesis at the Royal Institute of Technology in the master?s degree program Integrated Product Design and Industrial Design Engineering. The project has involved development and efficiency of a free starter package for expectant parents with useful content consisting of useful products for both before and after childbirth. Areas that have been investigated include packaging development, service design and appropriate content for the package.During the work, theory about packaging design, materials, manufacturing techniques and logistics have been processed to base the further work on. The project process has involved competitor analysis and interviews with store owners and customer surveys, that have been conducted to identify areas for improvement of the current solution.
Systemintegration i samband med sammanslagningar och förvärv : En studie om effekten av systemintegration ur ett CRM-perspektiv
SAMMANFATTNING Sammanslagningar och förvärv bland företag är något som är vanligt i dagens konkurrenskraftiga marknad. När företag överväger sammanslagningar och förvärv är nästa stora steg att integrera företagen, för att på så vis bli en gemensam enhet. En viktig process i detta steg är hanteringen och integreringen av företagens olika informationssystem, vilket benämns som systemintegration. En viktig del av informationssystemen är den del som behandlar kundrelationer, vilket benämns som Customer Relationship Management (CRM). Användandet av CRM-system har på senare tid ökat, men är ändå ett område där lite fokus riktats i kombination med sammanslagningar och förvärv.
Mobilapplikationer - Framtidens väg till kundlojalitet?
Utvecklingen på den teknologiska marknaden har kommit att påverka företag i en allt större utsträckning då marknadsföring på Internet blivit allt viktigare. Den ökade använd-ningen av smartphones har bidragit till att fler och fler människor ständigt är uppkopp-lade vilket i sin tur har öppnat upp för nya sätt för företag att skapa relationer och att inte-ragera med sina kunder. En bidragande faktor är sociala medier som har öppnat upp för interaktion där företag och kunder kan kommunicera med varandra. De har även öppnat upp för kommunikation kunder emellan, vilket både skapar positiv och negativ word of mouth. I takt med utvecklingen av den nya telefonin, har mobilapplikationer kommit att få en allt större betydelse som marknadsföringskanal.
Sinnenas strategiska betydelse för kundens upplevelse i provrummet
ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject: Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.
Bibliotek på Internet : en undersökning av elektroniska biblioteks hemsidors form, innehåll, struktur och användarstöd
<p>This explorative study examines approximately one hundred electronic library homepages. It focuses on four aspects: form, content, structure and user support. Form relates to the presentation of information and is concerned with the relationship between text and graphics. Content refers to the type of information and services that an electronic library offers. Structure is concerned with the guiding principles that have motivated the grouping of information and services on the homepages.
Den villkorliga självkänslans relation till self-efficacy
A self-esteem that is contingent on affirmation from others leaves the individual psychologically vulnerable. Ccontingent self-esteem has been shown to be either relationship or competence based. The aim of the current study was to examine the relationship between relationship based self-esteem, competence based self-esteem, the under dimensions of those, and self-efficacy. Questionnaires were handed out to 69 university students. The results indicated that competence based self-esteem predicted a significantly low self-efficacy.
Vill du prata?
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.
Hur myndigheter definierar sina prestationer i förhållande till sina mål och hur dessa följs upp
SAMMANFATTNING/SUMMARY
Titel/Title: Hur myndigheter definierar sina prestationer i förhållande till
sina mål och hur dessa följs upp./ How government authorities define their
performance indicators and measure them up in relationship to the goals.
Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik
Handledare/Supervisor: Gyllberg, Henrick
Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The
Section of Management, Blekinge Institute of Technology.
Kurs/Course: Kandidatarbete i företagsekonomi (FEC007), 10 poäng./Bachelor?s
thesis in Business Administration (FEC007), 10 credits.
Syfte/Purpose: Syftet med denna uppsats är att studera hur statliga myndigheter
definierar och följer upp sina prestationer, i förhållande till uppsatta mål
för verksamheten./ The main purpose with this thesis is to research how
government agencies define their performance indicators and measure them up in
relationship to the goals.
Metod/Method: Vi har genomfört en kvalitativ fallstudie, där vi har utfört sex
semistandardiserade intervjuer på Blekinge Tekniska Högskola och Boverket. Det
material som vi har fått från intervjuerna samt annat sekundärt material, utgör
grunden för vår analys och slutsats./ We have done a qualitative case study,
where we did six semi standard interviews at Blekinge Institute of Technology
and Boverket. The material we got from the interviews and other secondary
material make up the ground, for our analysis and conclusion.
Customer Relationship Managements påverkan på mixen mellan offensiva och defensiva marknadsföringsstrategier: En fallstudie på Elpress AB
Sedan 1980-talet har det skett en stor utveckling inom det informationstekniska området. Den teknologiska utvecklingen har inneburit stora förändringar inom flera olika områden i samhället. I takt med att teknologin har gått framåt har det också vuxit fram nya kommunikationssätt mellan företag och kund. Detta beror till stor del på internet och persondatorns inträde i folkhemmet som möjliggjort att vem som helst när som helst kan finna information och jämföra olika företags erbjudanden. Denna utveckling har ställt nya krav på företagen och företagens fokus har flyttas från att vara marknadsorienterade till att bli kundorienterade och relationsskapande.
Dagligvarumarknaden : en samhälls- och distributionsekonomisk analys av internet som försäljningskanal
Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces and the future potential of internet as a saleschannel. The main conclusions are that consumerdemand and the belief in electronic commerceas a costreducing mechanism as well as a powerful new marketing tool were the driving forces behind the fast growth of grocery shopping on the internet. Electronic commerce introduces a new model of distribution with changing roles for consumers and grocerychains.