Pappersfoton i den digitala eran
Hur företag kan agera vid ett tekniskt skifte
The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change. They did not perceive it as a change in the whole photography system and were unprepared for changing customer behaviors, acquiring new competence only to digitalize current activities. There is some experimentation with new products and services, but mostly limited to traditional activities. Not enough effort was made to educate customers, to create acceptance for products and to influence customer behavior. There is potential for market growth in products substituting prints and for new fruitful products and services through cooperation with companies in adjacent markets.