Att arbeta med strategier och mål i en offentlig verksamhet - En fallstudie om strategiimplementering inom ett kommunalt bostadsbolag
FöretagsekonomiBusiness administration - organizationBusiness administration - management controlStrategierStrategiimplementeringKommunalt bostadsbolagBalanserade styrkortService managementMål.
Background: During the 2000s, there has been an increased interest in studying
business management and strategy implementation with customer focus in public
organisations. To achieve business goals it is important to continuously work
with strategies to meet customerdemands for increased efficiency and service.
Purpose: The aim of the essay is to examine how to work on strategy
implementation in a municipal real estate company from a management perspective
in order to achieve overall goals.
Method: The study?s methodology is a case study based on qualitative telephone
interviews
that were conducted with representatives in managerial positions from various
levels of the
company. The choice of the qualitative data was considered relevant in relation
to the chosen
topic of the thesis. The empirical data was then compared to the theoretical
framework of the
thesis.
Results: Strategies guide the company to achieve the overall goals, which are
later on broken down into operational targets. The implementation of strategies
takes place through changes in the work practices and procedures. The use of
continuous feedback and established routines generates distinct efficiency
advantages.