Fragmentation and reduction of forest area is a threat for many forest species and their habitat. Deficiencies in forest quality, such as lack of dead wood and old trees, are one explanation of the threat. The most important action to prevent the continued loss of forest types is to protect forest, but also to restore and to create areas that not previously had high nature values. Hence one of the key strategic roles for Fritid- och Naturkontoret, Uppsala municipality, is to monitor biodiversity in the context of urban planning. The majority of the Uppsala municipality residents live in urban areas and most of them spend some of their spare time in natural areas in cities and their immediate surroundings. Exploitation in and around Uppsala is high, but it is important that there is enough nature close to houses to meet the residents? needs of recreation.

This report presents the use of questions by both teachers and students in chemistry class. Both students and teachers have been observed during 24 lessons, both theoretical and practical. In addition, interviews have been made with the teachers and the students have answered a questionnaire. The result show that a high number of questions are asked, more than one per minute and that both teachers and students ask the same amount of questions. This contradicts earlier findings were teachers questions dominate.

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

I takt med att städer runt om i världen växer ökar fokuseringen på miljöproblemen och därmed höjs kraven på ett välfungerande distributionssystem för olika typer av gods. Ett sätt att försöka lösa denna problematik är att samdistribuera gods, vilket har undersökts i olika internationella och nationella projekt. I det nationella projektet SAMLIC, samordnad varudistribution till Linköpings city, har liknande problematik dryftats men med den skillnaden att fokus ligger på att skapa ett ekonomisk och logistiskt effektivt distributionssystem för alla inblandade parter. Bieffekterna av en sådan fokusering blir särskilt positiva eftersom även bättre miljö och service uppnås.En viktig aspekt då det gäller SAMLIC-projektet är att initiativet till att starta ett projekt inom ramen för samdistribution av varor i Linköpings city ursprungligen kommer från näringslivet. Anledningen till att ett initiativ till ett samdistributionsprojekt togs under år 2000 var att näringslivet insett att mängden leveranser in i och ut ur Linköpings innerstad gav upphov till trängsel och därmed stora trängselkostnader.

The purpose of this study was to examine two relatively similar product industries, of which one is successful in its commercialization and the other one is not successful. The two industries observed in this paper are both Swedish industries, and both of them produce slow moving consumer goods for the luxury consumer. The successful industry is represented by the Swedish fashion industry, more precisely The Swedish Fashion Wonder (TSFW) - a term describing the success of a specific coalition of fashion designers from Sweden. The unsuccessful industry is represented by the luxury watch industry in Sweden (LWIS). The method used to examine the two industries' inequalities is based on a qualitative study, consisting of in-depth interviews with industry expertise from both of the industries.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

The impact of the distribution in the soil volume of two farm manures on the net mineralization and immobilization processes of nitrogen were studied in an incubation experiment. Cattle slurry and broiler litter were placed in the soil with three procedures for incorporation including placement on top of the soil (TOP), in the middle of the soil (MID) and mixed homogenously with the soil (MIX). During the two weeks of incubation, few significant differences in net mineralization were seen between TOP, MID and MIX. However, there was a tendency that MIX led to a larger net immobilization of N than placement at one point (TOP and MID). This is also the result in the literature.

AbstractHeadline To communicate the environment, ?Rarely a paper on the wall?, a study about communication strategies when it comes to internalize a policy in two secondary schools.Number of pages 42 (61 including enclosures)Author Fanny PerssonTutor Peder Hård af SegerstadCourse Media and communication CPeriod Autumn 2007/spring 2008University Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment, about the profile of the school and democracy among the pupils.Material/method I am going to visit two secondary schools in the middle of Sweden, one that has an environment certification, and the other one is a regular secondary school. To answer these questions I am going to interview totally four teachers, two from each school, and 12 pupils from each school divided into two groups per school.Main results One of the main results was that the pupils prefer to mix the tutoring for a better way to learn. Another result was that they see their teachers as paragons and that it is more important what the teachers do than what they say.Keywords Environment, Communication, Environment Certifikation, Secondary school, Karl Weick, Communication theory, Understanding, Internalize, Identification, Profile.

In this essay I have tried to present the ideas and thoughts of the Swedish author Rolf Edberg (1912-1997), journalist, ambassador and county governor. By many regarded as an environment philosopher and the introducer of deep ecology into Sweden. The essay emphasizes Edberg as a modern renaissance man of important knowledge with a rhetorical force to present and generalize the problems the planet Earth is meeting. The paper compares him with Henry Thoreau but also finds a close but perhaps unintended relationship with the German philosopher Ernst Haeckel although Edberg himself claimed to be a Darwinist at heart.The essay stresses on four characteristic features in his authorship namely 1) a holistic view of nature and man, rejecting dualism for monism; 2) a cosmic relationship within the whole universe and also between organic and inorganic matter; 3) the planet Earth is in a crisis due to an uneven and unjust distribution of the resources of the Earth, the nuclear weapon threat and the overpopulation; 4) the evolution and not the religion has the answer to our existential questions..

Dagens samhälle ställer höga krav på individer att vara sociala, kommunikativa och inneha en förmåga att hantera ett ökande informationsflöde. Samtidigt som det ligger mycket ansvar på den enskilde individen att sålla bland stora mängder information har olika individer skilda förutsättningar att möta dessa krav. Studiens syfte var att undersöka om upplevelse av kontroll och välbefinnande hos medarbetarna påverkar kommunikationstillfredsställelse och föredragna kommunikationskanaler. Som teoretisk referensram har teori om kommunikation och subjektivt välbefinnande samt Rotters (1966) teori om Locus of Control använts. En kvantitativ enkätstudie genomfördes på en förvaltning i Tidaholms kommun i Västra Götalands län där de upplevt kommunikationsproblem i sin internkommunikation.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The valleys southwest of Storuman has been exploration targets for sulfide mineralizationslike the Laisvall Pb-Zn deposit since the late 1900 when several mineralized boulders wherefound. No previous glaciogeological survey has been made. This report focus on thedirections of local paleoiceflows and glacial transportation in the area of Skikkisjön, thelocation of the westernmost mineralized boulder, found in 2010. The aim of this study hasbeen to create a picture of the glaciogeological evolution of the area in order to determinatepossible hostrock areas. My results suggest that the geomorphology and transportationoccurred during a western icedivide located in the nearby mountainrange.

Föreliggande uppsats behandlar hur oberoende skivbolags roll i distributionskanalen för musik påverkas av Internet. Syftet är att studera hur oberoende skivbolags roll imusikindustrin påverkas då musikbranschens innovationsgrad tilltar och digital musikförsäljning ökar sin andel av den totala musikförsäljningen. För att utreda dettahar ett antal skivbolag samt distributionsbolag intervjuats. Intervjuerna har sammanställts och analyserats utifrån teorier om innovationer samt teorier om distributionskanaler. Resultatet pekar på att skivbolagens arbetsuppgifter i allt mindre skala kommer handla om skivproduktion och istället huvudsakligen beröra utveckling och marknadsföring av artister och musik.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

The aim of this study was through applying a new perspective reach the people who during medieval time lived and worked on the farm. On the basis of my previously study and a gender perspective this study have compared general literature with local and then interpreted the farm from a local context. The questions raised here concerns division of work and spatial distribution on the farm as well as local impact on gender constructions.This study resulted in interesting problems within the archaeology itself but also in significant details about the farm. No gender restrictions could be seen in the houses except in Hus 1 were a smaller space, which probably used as storage or a workshop had been restricted tomales. Instead the buildings social space mainly consisted of a mixed gender environment.