Att planera, genomföra och utforma en föredömlig reklamkampanj
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation. The materials used to support our theories were collected through extensive literature studies and interactions with Wasabröd?s marketing agency via telephone and e-mail. Our findings suggest that effective advertising is reached through the use of a creative concept, which is relevant, credible, and exclusive. An important element not to be ignored is the employment of all aspects of the marketing mix. The relationship between form and content is critical when communicating a visual message to the intended receiver. In our opinion, Wasabröd?s ?Change Bread? promotion was created and largely implemented through the use of thetheoretical guidelines identified as the most recommended in current relevant literature.