The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

För att dagens företag ska fortsätta att vara konkurrenskraftiga behövs ett ständigt arbete med att minska utvecklingstider, utvecklingskostnader samt säkerställa en hög kvalitet. För att tillfredsställa konsumenterna behövs också konstanta produktförbättringar, nya varianter och funktioner. En trend i dagens industri är ett ökat behov av avancerade IT-system för att nå dessa mål. En typ av IT-system kallas Product Lifecycle Management PLM, vilket är ett kontrollerat och systematiskt sätt att administrera och utveckla produkter. Kärnan i PLM är skapandet, bevarandet och lagringen av produktrelaterad information, vilket kan göra det lättare att hitta, dela, modifiera samt återanvända data.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

Utökade e-postsystem är en populär typ av grupprogram som ger användarna fler möjligheter än att bara hantera e-post, utökade e-postsystem ger bl a användarna möjligheten att föra kalender, schemalägga möten och delegera uppgifter. Denna undersökning utgår ifrån kända icke-tekniska utmaningar med att nå användaracceptans av grupprogram, genom en fallstudie i en statlig organisation studeras vilken inverkan dessa utmaningar har på utökade e-postsystem. Syftet med denna uppsats är att den ska ge insikter åt organisationer som har infört utökade e-postsystem men som har svårigheter med att nå användaracceptans av den funktionalitet som sådana system tillhandahåller. Viktiga slutsatser som har kunnat dras är att de studerade icke-tekniska utmaningarna med att nå användaracceptans i högsta grad har en inverkan på acceptansen av många av de funktioner som utökade e-postsystem tillhandahåller. Speciellt verkar tekniska begräsningar i systemet göra att många av dessa utmaningar blir kända..

Syftet med uppsatsen är att belysa hur icke-heterosexuella individer beskriver upplevelser av de faktorer som kan ha påverkat dem i deras ?komma-ut-processer?. Studien undersöker individernas upplevelser av att komma ut, vilka faktorer som har varit av betydelse, samt vad som har underlättat respektive försvårat denna process. För att belysa denna process utgår vi i studien från teman som rör bland annat det bemötande som individerna erfarit i samband med att de kommit ut. Uppsatsen bygger på en socialkonstruktivistisk ansats.

The aim of this study was to examine differences in the experience of intrinsic work-motivation and to examine changes depending on profession, where the purchasers experienced a higher level of individual demands and control than the production leaders. Another purpose was to see how the intrinsic motivation needs predicted mental well-being in the professions. The study was carried out using an internet survey that was distributed by e-mail, there were 98 participants. Two questionnaires were used; Basic Need at Work scale (W-BNS) measured intrinsic motivation and GHQ12 measured mental well-being. The result showed that the staff overall had high intrinsic motivation with highest scores on relatedness followed by competence and lastly autonomy.

Vårt syfte är att undersöka huruvida det är möjligt att identifiera variabler som påverkar valet av kommunikationsmedia där kontexten utgörs av en affärsrelation. Vi strävar efter att i vår slutsats kunna presentera en viss vägledning i valet av kommunikationsmedia. I denna studie har ett kvalitativt angreppssätt använts. För att skapa en teoretisk förankring har vi behandlat relevant och aktuell litteratur bestående av i huvudsak vetenskapliga artiklar och böcker. Som metod för att besvara vårt syfte har vi även använt oss av intervjuer.

Sammanfattning Efter utförd praktik på fartyg ansåg vi att det övades för lite på HLR, hjärt- och lungräddning, och D-HLR, hjärt- och lungräddning med hjärtstartare, samt att det inte fanns hjärtstartare ombord på alla fartyg.Syftet med detta examensarbete är att undersöka de riktlinjer som finns för utrustningskrav på hjärtstartare ombord på svenska, norska och danska fartyg med fokus på Sverige och svenska rederier.Metoden genomfördes genom en kvantitativ metod där ett frågeformulär skickades ut via e-mail till samtliga rederier registrerade som medlemmar i Sveriges Redareförening.  Ett annat frågeformulär skickades till de skandinaviska sjöfartsverken, innehållande kvalitativa frågeställningar. I studien utfördes även kvalitativa intervjuer. Av resultatet framgår att 17 av de 22 rederier som vi fick svar av hade hjärtstartare ombord i sina fartyg, och ungefär hälften hade haft en incident ombord. Det framgår även i vår studie att det inte finns några krav gällande hjärtstartare och utbildning nationellt, såväl som internationellt..

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

This literature review summarizes available data on infection with the parasitic roundworm, Ascaridia galli, as a cause of disease in poultry, including the consequences of a conversion to alternative production systems. Ascaridia galli has a direct life cycle with resistant eggs that survive and are easily spread in the environment, especially in systems with bedding materials where the faecal contact is high. The infection is usually subclinical but depending on the infection dose, the symptoms range from weight loss and diarrhea to mortality. Factors such as the feed composition and genetic variation among different hybrids clearly affect the establishment rate of the infection. Ascaridia galli will probably become an increasing problem, with a shift from the traditional battery cages to alternative systems where the risk of re-infection is high.

The aim of this bachelor thesis is to find out the possibilities for librarians and book bloggers to collaborate. We find this relevant because of blogs being a new medium that could be useful for librarians to embrace. Book blogs are often networks of blogs connected to each other through their common interest in literature and we have examined how this could be of use for librarians.The method we have used is semi-structured interviews, which gave us the possibility to adjust our questions based on the informants? answers, when necessary. Our informants have been both librarians and book bloggers; we have met some of them and interviewed the others by e-mail.

This paper investigates the relationship between the two modernist writers Katherine Mansfield and Virginia Woolf. The two authors had a frail and complicated friendship that influenced their fiction and fictional characters more than the general public knows. My paper investigates how Woolf can have found her fictional story ideas direct from their friendship. With a comparative theory I?m finding and giving examples of how their friendship is reflected in their fictional stories, and I?m backing up my examples with citations from their own diaries, letters and notebooks.

Private religion is a faith that isn?t practiced in an organised religious community. Many people do not want to accept a religious concept that is already defined. To choose a conception of faith based upon personal preferences fits some modern man better. The purpose of this thesis is to examine if it?s possible to create a personal religion and how such a process looks.

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

The purpose of this study is to investigate the effect of physical activity for people suffering from depression and which nursing interventions nurses can do to make this patients start to exercise. The method used, is a review of articles from Ci-nahl, Cochrane, Elin, PsycInfo, Pubmed and Science Direct, which were analyzed according to Polit och Hunglers criteria for scientific research. The result from the nine studies shows that physical activity has an antidepressive and anxiety reduc-ing effect. Interventions emerged is supporting, encouraging, activating and teach-ing about physical activity as health-promoting measure. Conclusion: Nurses can as an intervention introduce exercise as complementary treatment for people suffering from depression.