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1295 Uppsatser om Direct Mail - Sida 19 av 87

Tailor-made : En studie om skräddarsydda produkter på internet

The purpose of this study is to describe and analyze how companies offering tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an Electronic Commerce perspective.The starting point for this study was the qualitative method. The essay builds its empirical material from interviews with knowledgeable persons in the subject and the owner of the company whose products are tailor made and sold on the internet. It was conducted seven interviews, four of which were face-to-face, two conducted by mail and finally there was made a telephone interview.Conclusions have been drawn based on the empirical material and theory. The study has been able to identify three concepts that are central to this type of product: Site-building, customer involvement and promotion & relationship management..

Empiriska växelkursmodeller för den svenska kronan - Är det någon som fungerar?

The forecast ability of four well-known exchange rate models for theSwedish krona is tested in this thesis. The models that are tested arethe purchase power parity, the real interest differential model, thesticky-price model and a productivity model. In addition to thebenchmark, the random walk, they are also compared to each other.They are all tested on three different horizons one quarter, two quartersand four quarters. The mean squared forecast error criteria and thedirection of change criteria are used for evaluation of the forecastability. Only in a couple of cases are the forecast ability of thetheoretical based models significant better than the random walk..

Internet : som kompletterande kommunikationskanal till Event Marketing

The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.

Spolmaskangrepp är ett ökande problem hos värphöns

This literature review summarizes available data on infection with the parasitic roundworm, Ascaridia galli, as a cause of disease in poultry, including the consequences of a conversion to alternative production systems. Ascaridia galli has a direct life cycle with resistant eggs that survive and are easily spread in the environment, especially in systems with bedding materials where the faecal contact is high. The infection is usually subclinical but depending on the infection dose, the symptoms range from weight loss and diarrhea to mortality. Factors such as the feed composition and genetic variation among different hybrids clearly affect the establishment rate of the infection. Ascaridia galli will probably become an increasing problem, with a shift from the traditional battery cages to alternative systems where the risk of re-infection is high.

Köttfärs, kyckling och en jäkla massa bonusar : en granskning av skandalutsatta företag

Syftet med denna uppsats är att vi vill skapa oss en förståelse för hur företag ska agera vid en skandal samt hur de ska hantera PR i syfte för att återfå sin trovärdighet.Vi har valt att använda oss av en kvalitativ metod där vi har samlat in vårt empiriska material med hjälp av ett antal intervjuer och artiklar från Internet. Intervjuerna har bestått av sex respondenter, varav fem face-to-face och en via mail. Dessa har kunnat ge oss en genomgripande bild av vårt ämne, tack vare deras expertis och erfarenhet.Som slutsatser har vi kunnat komma fram till att företag som råkar ut för en skandal har olika vägar att gå. Beroende på om företaget har ett personifierat varumärke eller inte samt hur hög grad omfattningen på skandalen är olika spokespersons bättre lämpade än andra. Dessa är då ämnade att föra fram företagets budskap gentemot samhället samt försöka återfå trovärdigheten hos dessa..

När etnicitet står i fokus - En fallstudie av Kenyas presidentval 2007

This thesis discusses the 2007 elections in Kenya, and its aftermath. The aim is to examine whether or not ethnicity played a major role in the outbreak of violence that followed the referendum. As well as different theories and discussions on ethnicity, I will also try to explain the course of events by using theories of increased civil violence during a democratic transition, and the fact that weak political institutions can cause violence. My conclusion is that ethnicity has played a part in the violence, but is too simple to blame the events following the election on just that. A number of different factors all contributed to the outbreak, but all to a different extent.

"Organisationsförändringen blev räddningen" : En kvalitativ studie om en organisationsförändrings inverkan på personalen

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

En uppsats om kontraheringsplikten för dominerande företag

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

Samverkan bakom eldsvådorna : Ett sociologist perspektiv på samverkan under en kris

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

PLM-mätetal: Identifiera mätetal för att mäta effekten av en PLM-implementering

För att dagens företag ska fortsätta att vara konkurrenskraftiga behövs ett ständigt arbete med att minska utvecklingstider, utvecklingskostnader samt säkerställa en hög kvalitet. För att tillfredsställa konsumenterna behövs också konstanta produktförbättringar, nya varianter och funktioner. En trend i dagens industri är ett ökat behov av avancerade IT-system för att nå dessa mål. En typ av IT-system kallas Product Lifecycle Management PLM, vilket är ett kontrollerat och systematiskt sätt att administrera och utveckla produkter. Kärnan i PLM är skapandet, bevarandet och lagringen av produktrelaterad information, vilket kan göra det lättare att hitta, dela, modifiera samt återanvända data.

Vasakronan: Det bästa av två världar

Mergers and acquisitions are common phenomenon in today´s society in order to increase shareholder value. Two years ago a fusion of Sweden´s two largest companies in the industry of real estate took place and even though three out of four mergers and acquisitions financially fail this certain case turned out highly successful. The aim of this thesis is to examine how the organizational structure and the management control have been designed and characterized the organizational performance and furthermore what are the success factors of the integration. By studying an acquisition and its potential effects on organizational structure and management control parallel to a model that describes the best practice guidelines for managers to successfully deliver value from their acquisitions, it can be shown that an acquisition has direct effects both on the acquirer and the acquired company and thus the new organizational structure. The main results, thus, is that through active leadership, increased specialization, and more decentralized and thus efficient management control a new organization has emerged consisting of the best features of two separate worlds..

Snipp- och snoppsnack : En studie av feministiska föräldrars tal med barn om kropp och sexualitet

In this paper I have studied how feminist parents talk to their children about body and sexuality and with which intentions they speak the way they do. The aim of the study was to locate strategies applied to give children positive relations to their bodies and their sexuality. My data are constituted by answers from a questionnaire sent out to an e-mail list for feminist parents. The answers have been compiled and analyzed, mainly qualitatively by the use of discourse analysis, with support of poststructuralist theories about language, gender and heteronormativity, as well as theories about children?s sexuality.

Bokbussens roll för sina användare, Studie i en mindre kommun i Sverige

The purpose of this Bachelor thesis is to investigate which rolesthe mobile library has to its users in a small community in Sweden.To reach this purpose I have focused on the following two researchquestions:? Which are the different functions, social, cultural, educational orinformation-based, that the mobile library offers its users andwhich of these are used in reality?? What purposes are there for the mobile library and how it is usedby it?s visitors?To answer these questions I have interviewed four users of amobile library and I have held e-mail interviews with librarians incharge of a mobile library as well as the head of the department ofculture and peoples health in the community. As a base for myanalyse I have also used a pilot study which I performed earlier inthe spring of 2011.My theoretical framework is based on the model of the publiclibrary?s different roles made by Marianne Andersson and DorteSkot-Hansen.The result of this study show?s that a mobile library isn?t verydifferent from a permanently located public library. The fourdifferent functions all exist, wholly or partly, in the mobile library..

CRM- Ett verktyg för värdering av kundkapitalet?

Syftet är att klargöra den roll CRM kan spela för en materialisering av kundkapitalet samt att fastställa vilken form en eventuell redovisningen av kundkapitalet bör ta. Uppsatsen skrivs utifrån en deduktiv ansats och genomförs med en kvalitativ metod. Materialet till den kvalitativa undersökningen har samlats in genom elva expertintervjuer via mail samt en djupintervju. Gapet mellan marknadsvärde och bokfört värde är ett faktum och i uppsatsen konstateras behovet av att förklara denna diskrepans. Kunderna är rötterna till finanskapitalet och kassaflödet startar därmed i kunderna, det finns därmed ett behov av att redovisa och värdera just kundkapitalet.

NATO operativa planeringsmodell (GOP) prövad i operation Weserübung-nord

C-uppsats som avhandlar de centrala begreppen i Guidelines for Operational Planning(GOP) (Centre of Gravity, Decisive Points, Direct and Indirect Approach, Culmination,Manoeuvre, Temp, Operational pause och Lines of operation) granskat i ett historisktperspektiv.Uppsatsen försöker verifiera hypotesen att Guidelines for operational planning (GOP)centrala begrepp fungerar och är applicerbara på alla operationer. Ett belägg för detta är attman kan identifiera begreppen i en historisk operation.Tyska väpnade styrkor från Wehrmacht, Kriegsmarine och Luftwaffe genomförde ett anfallöver havet och i luften mot Norge den 9 april 1940. Operationen var av tyskarna döpt tilloperation Weserübung-nord och var mycket vågad. I uppsatsen kommer denna operation attvara det historiska perspektivet.

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