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1736 Uppsatser om Digital marknadsföring - Sida 3 av 116

Digital Humaniora Pedagogik : Digitalisering av text och konsekvenser för lärande

Den här studien undersöker hur förutsättningar för lärande förändras genom digital humanities.Utgångspunkt för lärande hämtas ur designteoretiskt multimodalt perspektiv. Teoretiskutgångspunkt för att uppnå förståelse inom digital humanities är hermeneutisk teori. Studien hargenomförts med den öppna metoden litteraturanalys och analyserar antologin DigitalHumanities Pedagogy: Principles, Practices, Politics. Studien belyser digital humanities utifrånolika kunskapsskapande aktiviteter inom lärande och hur lärande kan främjas genom digitalaverktyg och inlärningsmiljöer. Studien belyser exempel på hur digital humanities ställer nyakrav på undervisning och den lärande samt att digitala öppna universitet med fri tillgång tillmaterial och undervisning, förändrar förutsättningarna för institutioner..

Digital kommunikation i förskolan : En kvalitativ fallstudie om hur digitala medier kan anvä?ndas fö?r kommunikation mellan hem och fö?rskola

This study aims to research how digital media can be used for communication and information management between teachers at preschools and children?s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers? attitudes towards digital communication in preschools.A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers.

Jakten efter den röda tråden : - En studie om hur mobiltelefonen kan integreras i marknadsföringen

Forskningsfra?ga? Hur kan mobiltelefonen integreras i detaljhandelsfo?retags marknadsfo?ring?SyfteSyftet med va?r uppsats a?r att urskilja och analysera likheter och olikheter mellan fo?retag och konsumenter ga?llande marknadsfo?ring med sto?d av mobiltelefonen. Detta go?r vi genom att klarla?gga:Konsumenters upplevda va?rde via mobiltelefonenFo?retags anva?ndning av mobiltelefonen som marknadsfo?ringsresurs  MetodUppsatsen har baserats pa? en kvalitativ studie som kommit att anta en deduktiv ansats med inslag av induktion. Vi har gjort den empiriska insamlingen genom semistrukturerade intervjuer da?r vi valt att intervjua tre va?lka?nda fo?retag inom detaljhandelsbranschen samt fokusgrupper.SlutsatsVa?r analys visar att mobiltelefonen kan integreras i detaljhandelsfo?retags marknadsfo?ring pa? olika sa?tt.

Barns sociala samspel vid användning av digitalteknik i förskolan

The use of digital technology in preschool has been a question aboutif it will be used. By the new curriculum for preschool, it now is a question about how it will be used. My experience shows that many pedagogues are still afraid that the children will miss the interaction whit other children when they are using digital technology.The aim of the study is to see if it is social for the children to use digital technology in preschool.This study is made by inquiry, qualitative interviews and observations.My result shows that children are social active with each other while using digital technology. Turn taking and time determines who will play and what the conditions are. The thesis concludes that children perform social interaction when using digital technology.

Digital kompetensportfolio för designkompetens : - Hur kan en digital kompetensportfolio sto?dja utveckling och      synliggo?rande av designkompetens

Digitala kompetensportföljer ökar i popularitet och deras användningsområde har under de senaste åren ökat. En digital kompetensportfölj kan demonstrera en individs framsteg, prestationer och hjälpa till att visa upp hur väl en student behärskar den kompetensen som krävs inom ett visst yrkesområde. Forskning pekar på att designkompetens och designförmåga är någonting som är svårt att fånga samt förmedla då en stor del av en designers designprocess genomförs inne i huvudet på designern. Jag har genom en kvalitativ studie, intervjuat olika roller gällande deras tankar om hur designkompetens kan utvecklas och synliggöras. Studien resulterade i riktlinjer hur en digital kompetensportfolio kan stödja utveckling och synliggörande av designkompetens..

Interaktiva, digitala lärresurser : Med underhållning kommer motivation

Earlier research has shown that combining education with entertainment can improve students motivation in school. With this study we aim to learn more about interactive digital learning resources and how they should be designed to entertain and thereby contribute to motivation. We have identified aspects of educational games that also could be considered when developing interactive digital learning resources, to make them more entertaining and motivating. We have chosen to study and evaluate an interactive digital learning resource called ?Grasp the Disaster?, a fictional online adventure created for students in the ages between 13-15.

Filmproduktionsprocesser : En jämförande studie om att filma analogt kontra digitalt

The art of producing films have been around for more than a century and the technology just continues to evolve. But although much has happened in 100 years, there are also processes, theories and practices that look the same now as then. I write this thesis because I want to find the differences between the analogue and the digital way of production. This study is based on a qualitative approach because my ambition is to seek the views concerning film production processes. The advantages of analogue film is that it contains more information than the digital formats and that it has a more cinematic style.

Optimering av driftläggningar i Fortums nät

Future emission legislation puts great emphasis on increasing the efficiency of the engine, thereby reducing fuel consumption. The tribological contact between cylinder liner and piston ring is where an great amount of energy is lost due to friction, and by reducing these losses an reduction in fuel consumption can be achieved.The aim of this thesis was to evaluate the tested piston ring coatings against a plasma sprayed cylinder liner and rank these combinations of materials for friction and wear resistance. The coatings that were tested was Cr + Al2O3, (Al,Cr)N, two types of CrN and WC / C.The experimental tests were performed with a so-called pin-plate, where used oil with addition of an acidic mixture of sulfuric and nitric acid to mimic the acidic condensate formed when exhausts recirculate, were added with a continuous flow. The results were then analyzed by weighing, studies by optical microscopy and scanning electron microscopy (SEM) and profile measurements.The results from each material combination were that the plasma coated cylinder liner wears too aggressively in order to yield a ranking of the piston ring coatings based on the parameters of friction and wear resistance. It is therefore proposed that an alternative coating on the cylinder liner should be developed, lacking the large abrasive wear on piston rings and that can withstand the corrosive environment resulting in engines equipped with EGR.

Mediets "omedvetna" : Eduardo Kacs Genesis som minnesmaskin

Denna uppsats handlar om hur artisterna Håkan Hellström och Ken Ring konstruerar diskurser kring maskuliniteten i sina musiktexter. Utifrån poststrukturalistiskt influerad teori kring feminism och maskulinitet görs en komparativ närläsning som bildar en tematiskt uppbyggd studie. Utifrån det för artisterna gemensamma temat utanförskap visar studien att utanförskapet hos Ken Ring är relaterat till en känsla av maktlöshet. Denna kompenserar Ken genom att konstruera maskulina diskurser med ett överdrivet anspråk på det som den europeiska kulturen förknippar med maskulinitet och genus. Detta kan kontrasteras mot Håkan Hellström som i sitt utanförskap konstruerar maskulina diskurser där ?omanlighet? och ett kärleks- och sexualitetsbegrepp där ?jaget? blir könsmässigt tvetydligt, står i fokus.

Att upptäcka det oväntade : En studie av begreppet serendipitet och dess förekomst på det digitala folkbiblioteket

The purpose of this study is to examine if digital public libraries are serendipitous environments. Serendipity in this instance is defined as finding something unexpected and valuable, while searching for something else.A survey was conducted at two Swedish digital public libraries, where the patrons were asked to fill in a questionnaire online. The questions were based on the work on serendipitous digital environments by Lori McCay-Peet, as well as considerations of human factors that could possibly influence serendipity.The result indicate that a majority of patrons experience serendipity at the digital library, although it?s still more common to do so at the physical library or on other web sites. The result also confirms the importance of taking human factors into account when studying serendipity.

Molecular testing of raspberry plants infected with tomato black ring virus

Nematode-transmitted plant viruses (such as nepoviruses) cause great economically losses in commercially important plants such as tomatoes, grapevines and raspberries all over the world. To avoid spread of the viruses the interest in mapping the viruses has increased. One of the important nepoviruses infecting European red raspberries (Rubus idaeus) is Tomato black ring virus (TBRV). TBRV has earlier been confirmed in raspberry samples from Belarus by ELISA and the aim of this bachelor degree project was to confirm these results by amplifying, cloning and sequencing the coat protein (CP) gene of the virus. In total eight viral cDNA samples, from two different raspberry samples, were amplified and sequenced.

Vi gör det för barnets bästa : En intervjustudie om samverkan mellan förskola och socialtjänst

The purpose of this study is to examine if digital public libraries are serendipitous environments. Serendipity in this instance is defined as finding something unexpected and valuable, while searching for something else.A survey was conducted at two Swedish digital public libraries, where the patrons were asked to fill in a questionnaire online. The questions were based on the work on serendipitous digital environments by Lori McCay-Peet, as well as considerations of human factors that could possibly influence serendipity.The result indicate that a majority of patrons experience serendipity at the digital library, although it?s still more common to do so at the physical library or on other web sites. The result also confirms the importance of taking human factors into account when studying serendipity.

Analys av fyra svenska företags kundtidningar : Kundrelation och varumärke byggs när redaktionellt material anpassas för både tryck och webb

This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

Varum?rken i f?rbifarten. En kvalitativ studie om unga vuxnas uppfattningar av produktplaceringar i TV-serien Snabba Cash

Studiens syfte ?r att unders?ka vilka tolkningar och beskrivningar tittaren g?r av de produktplaceringar presenteras i TV-serien Snabba Cash. Mer specifikt studeras vad som kr?vs f?r att f?nga tittarens uppm?rksamhet vid produktplaceringar och hur exponeringarna f?r publiken att resonera och motivera sina upplevelser av det varum?rket som marknadsf?rs. Med fr?gest?llningen hur uppfattar unga vuxna produktplaceringar av specifika varum?rken som marknadsf?rs i TV-serien Snabba Cash och p? vilka s?tt p?verkar uppfattningarna attityden mot varum?rket? Studien har en deskriptiv och explorativ kvalitativ ansats med semistrukturerade intervjuer av djup karakt?r. Det teoretiska ramverket best?r av Persuasion Knowledge Model (PKM) och Elaboration Knowledge Model (ELM).

Studie av belagda kolvringarmot plasmasprutat cylinderfoder : Med avseende på friktion och nötningsmotstånd

Future emission legislation puts great emphasis on increasing the efficiency of the engine, thereby reducing fuel consumption. The tribological contact between cylinder liner and piston ring is where an great amount of energy is lost due to friction, and by reducing these losses an reduction in fuel consumption can be achieved.The aim of this thesis was to evaluate the tested piston ring coatings against a plasma sprayed cylinder liner and rank these combinations of materials for friction and wear resistance. The coatings that were tested was Cr + Al2O3, (Al,Cr)N, two types of CrN and WC / C.The experimental tests were performed with a so-called pin-plate, where used oil with addition of an acidic mixture of sulfuric and nitric acid to mimic the acidic condensate formed when exhausts recirculate, were added with a continuous flow. The results were then analyzed by weighing, studies by optical microscopy and scanning electron microscopy (SEM) and profile measurements.The results from each material combination were that the plasma coated cylinder liner wears too aggressively in order to yield a ranking of the piston ring coatings based on the parameters of friction and wear resistance. It is therefore proposed that an alternative coating on the cylinder liner should be developed, lacking the large abrasive wear on piston rings and that can withstand the corrosive environment resulting in engines equipped with EGR.

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