Internet and digital technology has changed the way we live our lives. As individuals we've found new ways to communicate, educate and experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well as on modern digital tools. The purpose of this thesis is to investigate whether a deeper long term B2B relationship can be created and nurtured using digital tools for communication, and if so, how these tools and processes can be described and understood.

Denna studie baseras pa? ett intresse att underso?ka fo?ra?ndringar och likheter inom marknadsfo?ring av kataloghus mellan 1960-2010. Genom en litteraturstudie och en utfo?rlig studie av sma?huskataloger under denna femtioa?rsperiod har vissa slutsatser kunnat dras. Resultaten visar ba?de pa? likheter och skillnader i marknadsfo?ringen.

Vi lever idag i ett samha?lle fullt av obalanser. Det ga?r att se hur ett konsumtionssamha?lle va?xt fram, grundat i en o?kad tillfredsta?llelse o?ver materiella ting. Ett samha?lle som besitter oha?llbara verktyg och ideal fo?r att skapa va?lsta?nd, och i sin tur har negativ pa?verkan pa? miljo?n.

Sekretessbelagd.

Syftet med denna studie var att jämföra vilken mening digital kompetens har mellan två parter: statlig förvaltningsmyndighet, Arbetsförmedlingen, och en kommersiell förvaltningsorganisation, Manpower AB. Varje part var sedd utifrån tre perspektiv: rekryterare/arbetsförmedlare/jobbcoacher, arbetande, arbetssökande. De 24 deltagarna - med 12 deltagare från varje part - har genom intervjuer svarat på frågor som är relaterade till begreppet ?digital?, ?kompetens? och uttrycket ?digital kompetens.? Deras svar skapade tre huvudkategorier; mål, ansvar och personliga villkor i resultatet. Utifrån perspektivet mål framvisas vilken roll organisationerna har i relation till individen och vilken roll individen har i relation till organisationerna.

Mitt syfte med denna studie av Häckelsängsringen är att ta reda på om den verkligen är från vikingatiden samt om den har haft en eds-, rit- eller kultfunktion? Finns det någon vikingatida kult i området som kan komma ifråga när det gäller denna ?mystiska ring?? Till min hjälp har jag tagit litteratur som talar om ringar och eder till exempel de Isländska eddorna. För att se om det finns en vikingatida kult i området har jag besökt Hamrånge socken, både själv och tillsammans med arkeologer. Jag har studerat länsmuseets faktarum och fornminnesregistret. I fornminnesregistret har jag hittat platser såsom en reliklund med mycket gamla lindar, en tänkbar offerkälla, en stenlagd cirkel som kan vara en tingsring samt att i närheten finns ett område som på gamla kartor kallas Lundåker, en tydlig odling av hassel.

With a new digital world that runs parallel with our physical one, we are also facing a new type of architecture and new materials that this new architecture is built on. In this thesis I examine pixels and vectors, two of the digital materials used to create pictures. By approaching them as digital materials, I have mapped their different qualities, when and where one or the other is more or less applicable and the reason behind it. My main research question asked was the following: Are the (digital) materials challenged outside their primary fields of application, and in that case, in which way? With this question in mind, I carried out a semiotic picture analysis on four pictures, later on dividing them into four different categories, based on their different qualities and their ability to deliver information.

Many reports in recent years are suggesting that young people should be involved in the development of the digital society. The Swedish government's Digidel campaign launched in 2011 involved adolescents to train elderly people. This thesis builds on the campaign with its major aim being to investigate how young people think about digital society and their own knowledge and skills to promote digital inclusion.The research questions were set to examine how adolescents look upon the competencies needed in today's digital society, what specific skills and capital the adolescents suggest that they have which can promote digital inclusion and how projects in this direction are perceived by the participants. The theoretical framework is based on theories about social capital. It encompasses Bourdieu's theories about symbolic capital and people's habitus, Putnam's theories about social capital and the power of the organization and Gidden's vision about how people are organizing themselves in the modern world.

In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

Syftet med uppsatsen är att identifiera effekter av införandet av digital fakturahantering genom att jämföra arbetsprocessen före och efter. Företag investerar i ny teknik med förhoppning om att uppnå ekonomiska vinster och effektivitetsökningar i organisationen. Digital fakturahantering berör ett företags leverantörsfakturor. Fakturorna scannas till digitala bilder då de anländer och skickas digitalt till användare för attest och kontering. Sökningar i efterhand av redan behandlade fakturor sker i systemet för digital fakturahantering.

The purpose of this thesis is to deepen the understanding of our contemporary description of digital literacy using the perspective on knowledge from the Nicomachean Ethics by Aristotle. I have chosen to deal with the problem using a hermeneutic approach. The method of inquiry is based on close reading of the selected literature. The selection itself has been made after a strategic selection regarding perspective on knowledge and digital literacy. It appears in the thesis that there are substantial differences but also similarities between our contemporary description of digital literacy from Recommendation of the European Parliament and of the Council of 18 December 2006 on key competences for lifelong learning and the perspective on knowledge from the Nicomachean Ethics by Aristotle.Still, the result has been possible to use for the purpose of the thesis since the problem has an answer and a deepened impression of the understandings of digital literacy..

The purpose of this study is to examine in what extent primary school teachers, teaching children in the age of 6 to 9, choose to use digital tools in their teaching of mathematics. I also want to examine what these teachers think, in terms of advantages and disadvantages, about using digital tools on their mathematics lessons. Finally I want to examine what skills they possess about digital tools.I am using a quantitative method to collect my data. The quantitative survey consisted of a questionnaire survey of ten questions that 38 primary school teachers have answered.The results of my study show that the teachers to some extent use digital tools when they teach mathematics and that the availability of various digital tools are generally good. But it turns out that the availability of tools is not a guarantee that they are used in teaching of mathematics.

Ever since the development of the pc and their software, in the early 80´s,architects way of work have changed a lot. Nowadays most of the architectspresent all their works digitally and not with hand drawn material, as they didbefore the pc boom.Digital visualisation technique pushes the limits, when it is about presentingarchitecture projects virtual reality.This report studies how digital visualization technique is used among thearchitects today.Together with architects from ABAKO architect firm in Gothenburg, Sweden,interviews has been made to give answers about what they think about digitalvisualization technique. What are the opportunities, advantages- anddisadvantage with this digital technique?The answers from the architects, together with work that has been done withdigital visualization technique in a project called Project Sofiedal, shows thatthis technique has big opportunities when it comes to create nice looking VRpresentations. The result in this report also shows that this digital technique ismore time demanding compared to hand drawn presentations.The investigation shows that digital visualization technique is a goodcompliment when it is about showing the citizens how future projects willaffect the surrounding.

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.