Turismen organiseras av offentlig sektor, privata aktörer eller dessa tvÄ i samverkan och kan avgrÀnsas pÄ olika sÀtt, geografiskt eller politiskt. Denna studie syftar till att undersöka och jÀmföra destinationer i Sverige pÄ lokal och regional nivÄ för att se hur de Àr organiserade, med fokus pÄ hur offentliga och privata aktörer arbetar för destinationens utveckling. Genom kvalitativa intervjuer med privata och offentliga aktörer pÄ destinationerna BohuslÀn och Stockholms skÀrgÄrd har vi genomfört en komparativ studie. Studien diskuterar olika former av turismorganisationer och visar att BohuslÀn och Stockholms skÀrgÄrd liknar varandra i hur de Àr organiserade pÄ lokal och regional nivÄ och att det pÄ bÄda destinationerna finns samarbeten mellan offentliga och privata aktörer för att utveckla destinationerna..

Syfte:Syftet med studien Àr att kartlÀgga vilka möjligheter som finns för att Kalmar iframtiden ska bli en Äretrunt-destination.Metod:För att fÄ bÀsta möjliga utfall av vÄr studie har ansatsen i den hÀr studien varitinduktiv dÄ vi valde att studera verkligheten, utan att styras av redan befintligateorier. Datainsamlingen skedde genom kvalitativa ostrukturerade intervjuersom analyserades och kompletterades med vÀsentliga teorier, diverse artiklarsamt relevanta hemsidor.Slutsats:Vi anser att Kalmar har möjligheter till att förlÀnga sÀsongen om störresatsningar görs pÄ att utveckla vinterhalvÄret, lÀgga större vikt vid samarbetemellan aktörer samt Àven att arbeta mer med marknadsföring. En utveckling avKalmar under vinterhalvÄret kan i det lÄnga loppet bidra till att Kalmar blir enÄretrunt-destination..

By using pollen analysis and 14C-dating, the history of vegetation and land use at the old shieling place (Sw: fĂ€bodstĂ€lle) Öjingsvallen in Ängersjö parish, central Sweden, was studied. The aim of the study was to answer the following questions: 1) When was Öjingsvallen established as a shieling place? 2) What was the land use at Öjingsvallen? 3) Was the use of Öjingsvallen as a shieling place affected by the agricultural crisis in the 14th and 15th centuries? 4) Is there any relation between the establishment and land use of Öjingsvallen as a shieling place and the historically known increase in the number of shieling sites known to have taken place in the 16th and 17th centuries? 5) Was the use of Öjingsvallen as a shieling place affected by the iron production in the area? According to the study, Öjingsvallen was probably established as a shieling place during the period A.D. 300-700. The main land use at this time was forest grazing.

This case study, ?The sense of place in a courtyard in Gothenburg?, examines whether the city planners? vision correspond to the residents? perception regarding the sense of place and the physical environment in a courtyard in Gothenburg. By carrying out a questionnaire survey, the inhabitants? perception has been explicated, which we have then compared to the total vision for the design of the courtyard that we have gathered from doing interviews with the planning executive, the developer and the landscape architect as well as reviewing the development plan. The study has shown that the vision coincides relatively well with the residents? perception, but it differenciates when it comes to social aspects.

Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

Idag rÄder det stor konkurrens mellan kommuner, regioner och lÀnder gÀllande mÀnniskors uppmÀrksamhet och val av bÄde bostadsort och resemÄl. För att en destination ska verka attraktiv för en potentiell besökare Àr det viktigt att destinationen har en bra image. Om de som bor pÄ orten, det vill sÀga de med bÀst kunskap om orten, inte trivs eller talar illa om orten pÄverkar det destinationens image negativt. För om de som har bÀst kunskap om destinationen inte trivs eller talar gott om orten, vem ska dÄ lockas till att besöka den? Med det som bakgrund ville vi undersöka hur invÄnarna i vÄra hemorter, Boden och Mariestad, uppfattar sin hemort, vad sprider de för bild om orten utÄt och hur kan orterna arbeta för att förbÀttra detta?Syftet med föreliggande uppsats Àr att utveckla strategier för Boden och Mariestad om hur de kan ta hjÀlp av upplevelseproduktion för att uppnÄ stoltare invÄnare, som i sin tur talar gott om sin hemort i möte med utomstÄende.

Rural development in Southeast Sweden- three different views and their consequences for the agrarian landscapeThis paper deals with the future for the rural areas of the southeast province of Östergötland, Sweden. The aim is to unveil, analyse and compare different views on rural development and their consequences for the agrarian landscape. Three views are considered, namely that of the different levels of Governments and their departments, that of the farmers and landowners and, finaly, that of the inhabitants of the rural areas.Differences in the views upon rural development is reflected in differences in the ways of thinking of landscapes. Is the open, and actively cultivated, landscape the ideal for all? Who is to decide what needs or ought to be done to achieve certain desired values and/or goals ? and who pays for it? The one thing that is, and should be, clear from the beginning is that all development, whether positive or negative in an area, bears consequences for the landscape.

Allt fler turister vill idag uppleva orörda destinationer och historiska kulturarv samt efterfrÄgar inte lÀngre enbart iscensatta och konstruerade miljöer. Turistdestinationer mÄste dÀrför utmÀrka sig genom sin marknadsföring för att vara attraktiva eftersom turister vill uppleva nÄgot utöver det vanliga. En destinations image förÀndras över tiden och för att förstÄ denna förÀndring krÀvs det att man ser tillbaka pÄ en destinations historia och kulturarv. Vi har valt att studera Mölle som Àr en klassisk badort i nordvÀstra SkÄne med en historik som Àn idag Äterspeglas markant pÄ hela orten. Vi valde att studera vilken betydelse Mölles historik som badort har för destinationen idag.

The main aim of this study is to examine the development policies of Sweden and the European Union from a postcolonial perspective. Sweden and the European Union are increasingly coming to be viewed as normative powers rather than military powers. So how does the colonial past of the western societies affect the policies of today? Are there any signs of the power structures of the past, and if so, how are these power structures manifested in the development policies of today? Since both Sweden and the European Union have come to be viewed as normative powers they are compared with each other to highlight their similarities and differences. The results of the study shows that both Sweden and the European Union can be seen as carriers of western values and interests.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.

The retail sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of factors have to be considered.In Hong Kong a model called Rail & Property is used, this means that the development of the subway is integrated with the development of the city. The model is both successful and economically sustainable.Today the supply of shops and services in StockholmÂŽs subway stations is rather small.

Syftet med den hĂ€r uppsatsen var att genomföra en studie i frĂ„gan hur hĂ€lso- och idrottsturism kan bidra till att utveckla en destination. Ostseebad KĂŒhlungsborn utgjorde en referenspunkt för pĂ„ vilka sĂ€tt som Öland kan utvecklas som destination inom hĂ€lsa och idrott. Öland befin-ner sig 2012 i en stagnationsfas och aktörerna behöver skapa nya reseanledningar till ön. En anledning till att satsa pĂ„ hĂ€lso- och idrottsturism Ă€r att det Ă€r tvĂ„ nya trender inom turismin-dustrin som kan kombineras för att utveckla en destination till att vara aktiv Ă„ret om. Ostsee-bad KĂŒhlungsborn Ă€r en bra referenspunkt för Öland dĂ„ de kan leva pĂ„ turismen Ă„ret om, samt att de har ett stort utbud av aktiviteter inom hĂ€lsa och idrott.De tillvĂ€gagĂ„ngssĂ€tten som har anvĂ€nts i den hĂ€r uppsatsen Ă€r en induktiv ansats med fallstu-die som metod.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

During the 90s most companies organized and adopted routines for their environmental work. This work included for example eco-efficiency improvements and the introduction of environmental managing systems. At the UN conference in Rio in 1992 the concept Sustainable development was defined, but it was not until about the year of 2000 that companies in Sweden shifted their work from environmental management to sustainable management. A consequence of this is that they now have to focus on environmental aspect in conjunction with social and economic aspects.The purpose of this study is to gain understanding of what a change of focus to sustainable development means for companies. Has the environmental work suffered in the competition with social/economical aspects under the new sustainable focus? How will the new way of working affect the balance between environmental and social aspects? Changes were studied in five companies by analysing their annual-, environmental- and sustainability reports and through interviews of sustainable managers.