Att fånga flödet i kollektivtrafiken
En jämförelse mellan handelsplatser i Hong Kongs och Stockholms tunnelbana
The retail sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of factors have to be considered.In Hong Kong a model called Rail & Property is used, this means that the development of the subway is integrated with the development of the city. The model is both successful and economically sustainable.Today the supply of shops and services in Stockholm´s subway stations is rather small. There are mainly two types of market places. The first one is owned by SL, the other is owned by an external commercial property company. In addition there is the special case of the central station which Jernhusen owns.The comparison between different market places shows that there are both similarities and differences in Hong Kong and Stockholm. The biggest difference is the clear strategy in Hong Kong which makes it both easier and more profitable to develop the subway.The actors in Stockholm´s subway have in general a positive attitude to development of commerce. The travelers demand an opportunity to perform everyday matters, they generally want a grocery store. Most interesting stations for development are those with high development potential, high flow of travelers and interchange possibilities.To achieve a successful market place it is important to consider the big picture, retail mix and make sure cooperation works. This requires changes in both organisation and working methods. We recommend 3D-properties, public private partnership, formation of a new company, control by contract and creation of safe gathering point.