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15648 Uppsatser om Destination Development Sweden Säffle Image Place - Sida 9 av 1044

Bibliotekscaféet som place: En anvÀndarstudie om bibliotkscaféer pÄ folkbibliotek

The aim of this study is to investigate the meaning of the librarycafé for its visitors as a place. By this study we want to see howimportant the library café is as a place. Our theoretical departurepoint is an adaption of the space and place-theory, by Fisher,Saxton, Edwards & Mai. By adapting the theory to a libraryperspective it helps us to understand how library users look uponthe library café as place.Using a qualitative approach the empirical material has beencollected through observations and interviews. We observed andcarried out interviews with six library café visitors at threedifferent library cafés.Our findings are that the library café is used in many differentways and by many different peoples.

Begravningsplatser och begravningar i ett m?ngkulturellt samh?lle En etnografisk fallstudie av Varabygdens begravningsplatser

The thesis explores what is meant by multiculturalism in today's Sweden based on burial grounds and funerals in a minor municipality. This is done through an ethnographic case study of the municipality of Vara. The study aims to investigate how multiculturalism looks and is responded to. The study maps which aspects are placed on multiculturalism in a minor municipality and which adaptations and compromises are highlighted. This is done within the framework of theories concerning multiculturalism and social identity, and the result of the empirical case study is presented by applying the theories to the material. From burial places and funerals, social collective and individual identities are analysed based on the social categories of religion/faith/secularity and place belonging, based on the perspectives of rituals and traditions as well as the location of the grave. The study finds that there are several aspects of multiculture in the burial grounds, as multiculture not only includes cultural influences from immigrants but also the different preferences of the local villages, in combination with the development of society, and Sweden in general.

Framtidens krav pÄ kontorslokaler

Title: future demands for office spaceLevel: Final assignment for Bachelor Degree in Facility ManagementAuthor: Rickard Blomkvist & Nils WilanderSupervisor: Lars SteinerDate: 2012-05Aim:  to examine how property owners can develop their properties to suit modern business needs and requirements of the office space they rent. Although the property owners should reason for their commercial properties will be attractive to the market. Investigate how a modern office looks like and in what are the trends?Issues used:What should property owners do to meet the new requirements of modern businesses place on the premises?How does the new work in the companies they use their premises?What is a good office today? Method: we used qualitative interviews to get answers to the issues.Conclusion: Today's office buildings have to be flexible so they can be adapted to the current tenant. Market mobility is high and the property owner must be prepared for tenants leaving.

En studie om en kapitalförvaltares skapande och bibehÄllande av kunder genom mervÀrde

The aim of this paper is to see if Sweden has implemented the recommendations and taken notice of the guidelines for employment that the Commission and Council set up every year and from this see the role of the Commission and Council for the national employment politics. The years that I focused on in the paper are year 2000- 2004. The method that is used is a case study research that is exploratory and explanatory. The theoretical starting points are theories about delegation, cooperation and a variation of control and autonomy. This is recognized in the Principal- Agent theory and the Principal- Supervisor-Agent model.

Att Göra GÎtt Mos : En fallstudie av Göteborgs arbete med att framgÄngsrikt bygga ett starkt varumÀrke

StÀder blir i dagslÀget mer och mer konkurrensutsatta och trenden Àr att samhÀllet förÀndrasfrÄn ett industrisamhÀlle till att vara mer upplevelseorienterat dÀr framför allt turistnÀringen blir allt viktigare. Genom strategiskt varumÀrkesbyggande har stÀder möjlighet att skapa sig ett starkt varumÀrke som kan frambringa en konkurrensfördel.En svensk stad som har arbetat framgÄngsrikt inom detta omrÄde, som i teorin kallas city branding, Àr Göteborg genom sitt bolag Göteborg & Co som aktivt jobbar med marknadsföring och destinationsutveckling. I denna studie undersöks hur Göteborg & Co har arbetat med att utveckla Göteborg till en framgÄngsrik destination.Undersökningen har genomförts genom en kvalitativ studie med respondenter frÄn samtliga affÀrsomrÄden inom Göteborg & Co. Resultatet visar pÄ att varumÀrket Göteborg har skaffat sig en styrka genom Göteborg & Co:s arbete med faktorer som lÄngsiktighet, helhetstÀnk, framtidsvisioner och framförallt; samverkan..

FörestÀllningen om Australiens outback : En diskursanalys av australiensiska officiella webbsidor

The Internet is a constant source of information about the world and has contributed to the globalization of texts and pictures. A part in the tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the Internet and the Australian outback is an example of this. The study is interesting because it can be used to understand the relationship between people and places.

Ett dynamiskt varumÀrkesarbete : En fallstudie av Kalmar med ett invÄnarperspektiv

Bakgrund: Det Àr intressenterna som tillsammans samskapar platsvarumÀrket, dock har invÄnarnas betydelse i sammanhanget hittills inte uppmÀrksammats. Relationen mellan Kalmar kommun och invÄnarna pÄverkar platsens kultur, image och platsidentitet. Dessa element Àr sammanvÀvda och utgör platsvarumÀrket, vilket innebÀr att varumÀrkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invÄnarna i varumÀrkesarbetet, sÄ att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats Àr dels att undersöka hur invÄnarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumÀrket. Dels att föreslÄ riktlinjer gÀllande hur Kalmar kommun ska involvera invÄnarna i kommunens varumÀrkesarbete. Metod: Studien bygger pÄ fallstudie av Kalmar kommuns varumÀrkesarbete.

Tas Nordkorea nÄgonsin pÄ allvar? : En studie av Nordkoreabilden i tvÄ svenska tidningar

North Korea has been on people?s minds lately. This essay is a study of what image Swedish press gave of North Korea starting in 1948 and ending in 2011. The study looks at two of the largest newspapers in Sweden, Aftonbladet and Dagens Nyheter.  During the 1950Žs the image given was that North Korea was part of the communists, a puppet state of the Soviet Union.

En lÀrande organisation? - Kompetensutveckling inom en Polismyndighet

This essey discuss competence development for the employees in a unit of the Swedish police authorities. The purpose with this survey has been to show an understanding for how this unit within the Swedish police authorities works with competence development and what kind of competence investments they carry out and also why competence development is important in their organisation. To answer the purpose of the survey and the questions a qualitative method has been used remaining interviews with five involved respondents working in the investigated unit. The result shows that needs for competence development are made clear during meeting for personal development and during the local educational council inventories. Competence development for the employees is prioritated for the policemen comparing to the civil employees on account of that the policemen have a demanding work and they have to develop their work all the time because of the resisting circumstances.

Vad heter destinationen egentligen? : -att förstÄ sin egen identitet i ett gemensamt varumÀrke

Studien handlar om en destination i den svenska fjÀllvÀrlden som bestÄr av tvÄ nÀrbelÀgna orter. Aktörerna Àr flera och av olika storlekar, destinationsmarknads-föringen har dÀrigenom flera utmaningar att hantera och beakta dÄ vÀrderingar och intressen Àr Ätskilda. De tvÄ orterna Àr olika till karaktÀren och medan den ena orten utvecklas gör den andra orten inte det lika starkt. Orterna tillsammans sÀnder ut en rad olika budskap genom olika marknadsföringsinsatser som sammantaget inger en diffus bild av destinationen och de olika avsÀndarna.En destination som inte gemensamt samarbetar och koordinerar sina marknadsföringsinsatser sÀnder ut en diffus bild till bÄde besökare och investerare. En destination som bestÄr av flera aktörer Àr i stort behov av sÄvÀl samarbete som konkurrens ? pÄ ett positivt och inte destruktivt sÀtt.

Statliga turistbyrÄers marknadskommunikation : en jÀmförande studie om den Tyska och den Tjeckiska turistbyrÄns verksamhet pÄ den svenska marknaden

In many of the world's countries, there is a national organization responsible for marketingthat country as a tourist destination. Through their offices, these organizations work towardsthe creation of effective strategies and a deeper understanding of local markets. Usingqualitative methods such as interviews, observations, and thematic analysis, we managed toinvestigate how the Czech and the German national tourist offices operate, and whatstrategies they are implementing to increase the volume of tourism. The study focused on theanalysis and comparison of the organizations' goals and communication channels.The results show that the investigated tourist boards operate in a similar manner with smalldifferences concerning choice of strategies and communication channels. These discrepanciescan be partly explained by differences in the organization's ownership forms and theconsequences that follow that fact.

Kroppsuppfattning hos kvinnor med bröstcancer

Body image in women with breastcancerBreast cancer is the second most common form of cancer in Sweden today. To get a breast cancer diagnose can be a traumatic experience for many women. ItÂŽs difficult to forsee how these women are going to control their situation. When a breast has to be removed because of cancer, the women has to adjust to changes in both physical and phychological aspects. The aim of this study was to elucidate body image in women with breast cancer after a mastectomy.

Punken 28 Är senare : Vad innebÀr punken idag för nÄgra punkare i Linköping?

The purpose of this essay is to investigate what it means to be a punk in Linköping, Sweden today. This is done by interviewing four informants on a number of topics. The topics being discussed are appearance and values. The topics ?values? contains a number of sub-topics, but the emphasis is put on D.I.Y-ideals and equality.D.I.Y-ideals (Do It Yourself-ideals) are important.

Resan mot Web 2.0 : En studie om var populÀra resmÄls webbplatser befinner sig i webbutvecklingen i relation till Web 2.0

This essay is inspired by an earlier essay written in 2012 by Sanna Johansson and Erika Winther. In their essay they examined Sweden?s municipalities? tourist websites and graded these based on a number of Web 2.0 criterias. In this essay we examine tourist websites belonging to the 15 most popular tourist destinations in Sweden, Norway, Denmark, England, Scotland, Northern Ireland, Wales and Ireland. The purpose of this study is to give a general overview of how far these countries? tourist websites have come in terms of web development, in relation to Web 2.0.

Image follows structure

Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.

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