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2707 Uppsatser om Customer-oriented behavior - Sida 33 av 181
Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.
Zilent Ocean : EL-KONVERTERING AV INOMBORDSMOTORER TILL SEGELBÅTAR
Through extensive research it has shown that today?s sail boat owners are very frustrated concerning the limited choice of engine alternatives offered by today?s market. Besides rising fuel-costs, environmental awareness is very important in today?s society. Hence it is vital to find alternative environmental-friendly motors and replace combustion-engines. Zilent Ocean is an extensive project within Development engineering program at Halmstad University.
Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer
Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.
E-handel : Vilka faktorer styr vid valet att handla kla?der via Internet?
Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.
Dömd för brott? Sambandet mellan intagnas implicita och explicita attityder till brott och kriminell belastningsgrad
According to statistics two thirds of Swedish criminals relapse into crimes within three years (Brå, 2007). Researchers suggest a relationship between attitudes toward crime and delinquent behaviour (Andrews & Bonta, 2003), but whether these attitudes are implicit or explicit remains unclear. Therefore, the aim of this study was to measure both constructs. Using SC-IAT (Karpinski & Steinman, 2006) and constructs from the Theory of planned behavior (Ajzen, 1985), criminals (N = 51) in three different prisons in southern Sweden were tested. Analysis yielded mixed results.
Aggressivt utagerande: Betydelsen av samtidig förekomst av callous-unemotional traits och impulsivitet
Abstract The importance of the co-occurrence of callous-unemotional traits and impulsivity concerning aggressive acts was examined by a survey. The participants consisted of 1478 Swedish youth. Three groups with extreme scores on callous-unemotional traits and impulsivity was identified. The group scored high on both was more prone to show higher levels of aggressive and conduct problems behavior compare to the other groups. The aggressive and conduct problem behavior was shown at higher level in all examine variables. This study highlight that impulsivity can identify extreme aggressive individuals, without taking HIA (Hyperactivity, Impulsivity and Attention) problem as a entirety, to account, if shown with callous-unemotional traits. Keywords: Callous-unemotional traits, impulsivity, aggressive, conduct problem, youth, co-occurrence..
Samspelet mellan finansiella rådgivare och kunder
Background: Previous studies focused on customer loyalty and customer satisfaction. But no studies focused on the interaction between the financial advisor and their client. Therefore we have chosen to focus on this knowledge gap.Purpose: The purpose of this thesis is to illustrate how the interaction between financial advisors and customers affect financial advisory in investment decision making.Method: The thesis philosophy was positivistic because patterns were found with help of a survey. Furthermore is the paper quantitative since the thesis is measurable and it try to explain the interaction between the financial advisors and the clients demographic characteristics and how it influence the financial advice Conclusion: The theories thin-slicing and similarity attraction paradigm may not apply to the interaction between financial advisor and client..
Beräkningsprogram för gasfjädrar
This master thesis work was done by two students at Machine Design at KTH for Lesjöfors Stockholmsfjäder AB. The task was to develop a calculation program for gas springs. The program is going to ease the selection of gas springs for a given case of a lid that should be opened. The program is going to be used internal by sales people at Lesjöfors AB in Sweden and internationally. The program is therefore written in English.The program was developed in Microsoft Visual C# 2008 Express Edition.
Hanteringsstrategier hos personer med inflammatorisk tarmsjukdom : En beskrivande litteraturstudie
AbstractBackground: Inflammatory bowel disease involves major changes where psychological and physical stress becomes a part of ones daily life. The ability to adapt and cope well with the situation, increases the chances of feeling satisfied with life. There are various management strategies that people with IBD use to cope with their daily life.Aim: The aim of this study is to describe strategies that people with inflammatory bowel disease use to manage their daily lives. A further purpose is to describe the study group in the included articles.Method: A descriptive literature review. This study is based on 12 scientific articles, searched in the databases Cinahl and Pubmed.
Processkartläggning samt förbättringsförslag vid Götene Stål & Verktygs AB
The purpose of this report is to come up with possible improvement suggestions to the distribution central at Götene Stål & Verktygs AB (GSV). GSV is a wholesale dealer located in Götene. The company doesn?t produce anything it self, it buys in products and sells them to customers.The distribution central at GSV is the place where the products comes in and gets ready to deliver.To come up with possible improvement suggestions we started with process mapping over the main process and the distribution centre process. The main process here is from the point where the customer gives GSV an order to the point where GSV deliver the order.Our result shows that the major problem in the distribution central at GSV is the big volume differences in the incoming goods.
Normbrytande beteende : en studie av uppfattningar och resonemang hos kuratorer på högstadieskolor
The purpose of this paper is to investigate how staff at secondary schools are thinking and reasoning about notifications to social services based on norm breaking behaviors in students. To find this out five qualitative interviews has been made with counselors in two public schools and three private schools in Örebro län. The results show that there is no clear definition of what norm breaking behavior is which making the reasoning difficult. There are clear procedures for the staff to dealing with norm breaking behaviors but they do not know when they will be applied. The decision to report behavior to the social service is usually not taken individually, it is a result of several people?s views and experiences.
Eftermarknadens möjligheter : En studie av Swecon AB:s tjänsteutbud
ProblemThe manufacturing industry is a mature industry where the profit margins are small and the competition is hard. This makes it hard for both manufacturers and resellers to gain market shares and reach reasonable profit margins only by selling products. Therefore Swecon who is reseller for Volvo Construction Equipment tries to find alternative methods and ways to increase their profit. An alternative source of income could be to develop the range of services that are connected to the ground products.PurposeThe purpose of the thesis is to examine how Swecon in southern Sweden can improve their offers of existing services connected to the ground product and investigate the demand of new such services.MethodThis study is based on a qualitative study of five of Swecons local offices and five of Swecons customers. The empirical framework is mostly based on personal interviews but in some cases information was retrieved by using phone interviews.
?Lever vi inte i ett fritt land kanske?? : analys av normer och normbrott i böckerna om Pippi Långstrump och Tusen gånger starkare
The purpose of this essay is to examine the construction of the norm-breaking characters Saga from the young adult novel Tusen gånger starkare written by Christina Herrström and Pippi Longstocking from the books written by Astrid Lindgren. In order to do this I have applied queer theory as well as theories of narrative in my analysis.To be able to study the breaking of norms, it has been essential to first examine the way the norm itself is manifested in the books. Because of this I have chosen to begin my analysis with an examination of two other characters who by their normative behavior contrasts against Pippi and Saga, namely Signe and Annika. The understanding of the normative discourse that Signe and Annika represent is crucial in understanding the way Saga and Pippi later turn against it.After that I examine in which ways Saga and Pippi breaks prevalent norms and how they as characters are constructed as being different. Subsequently I study the effects of Saga?s and Pippi?s norm-breaking, taking focus on how it influences Signe and Annika.Finally I discuss the view of Saga and Pippi as subversive characters, and however the books can be said to have a subversive effect.
Transportlogistik : vad påverkar åkeriföretagens konkurrenskraft på en tillväxtmarknad.
All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.
Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn
The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols..