This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

Dagens föränderliga affärsklimat ställer höga krav på oirganisationer som vill jobba med innovation (Slavicek, 2011 & Drucker, 1995). Innovation handlar om processen för att samla in, utveckla, förenkla samt kommersialisera en idé (Mclean, 2005). Kreativitet och innovation kommer endast att ske sporadiskt om det inte finns en stödjande organisationskultur och tydliga processer för det (Malaviya & Subhash, 2005). Ett idéhanteringssystem hjälper organisationen att använda mänskliga resurser mer effektivt genom att se till att individer från hela organisationen kan bidra till innovationsarbetet (Lamont, 2004). Volvo CE är ett globalt ledande företag inom tillverkningsindustrin och verksamt inom maskiner till byggindustrin. På grund av den hårdnande globala konkurrensen har företaget under de senare åren jobbat mer fokuserat med innovationsarbete.

In this paper I argue that the development of innovation ideas within the financial system of scientific research might have a counterpart within the financial system of the social sciences and the arts. The ideas of innovation share a common way to evaluate science in terms of how well it can contribute to economic growth. In the past two decades a similar development can be observed within Riksbankens Jubileumsfond (RJ), one of the largest external financiers of the social sciences and the arts in Sweden. The idea of evaluating research used by the innovation ideas has grown popular within RJ, only it seems they evaluate research in terms of how well it fits into an international research community rather than how much it can contribute to economic growth as is the case within the innovation ideas. By examining the different ways of financing research that RJ has used during the last 2 decades, this paper aims to introduce a new perspective in which it is possible to understand the development within this type research funding as a part of a bigger system of development..

Title: Bergslagens Sparbank ? A market survey of the bank?s corporate customer?s attitudesSeminar date: 2010-02-05Course: Individual essay, 30 higher education creditsAuthors: Mathias Lindberg, Bogdan EfimovAdvisor: Pia LindellKey Words: relationship marketing, finance industry,  customer satisfaction, customer loyaltyPurpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is also to find out what the corporate customer think about Bergslagens Sparbank and why they think as they do.Method: For this essay the authors have chosen to use a combination of qualitative and quantitative methods. The reason for that a combination of these methods have been chosen is because the authors thought that it was a proper way to answer the essays main questions since these questions are of both qualitative and quantitative nature. Further the essay is built on an abductive approach.Conclusions: We have identified several factors that create customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank.

Citizens? interaction with governments is an area with unique implications for channel management. Governments need to take the citizens perspective into further consideration in order to be successful in delivering high-quality e-services. This paper aims to determine if a categorization of citizen-initiated contacts from a citizen-centric perspective can be a valuable basis for decisions regarding e-service development. The study consisted of three steps.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

This thesis is a case study with a qualitative approach. The company examined is The Astonishing Tribe (TAT) making user interfaces for mobile phones. The company has had a growth of 1453% from 2002 until 2006. We have examined what are the key factors for keeping innovation while growing. The most significant factor not supporting innovation within the case company is the will to take calculated risks.

Uppsatsen kartlägger hur en företagsledning arbetar med innovation och identifierar möjligheter i kommunikationen med medarbetarna. Författarna analyserar också hur ledningen kan bidra till, samt dess betydelse, vid utvecklingen av innovativa organisationer. Uppsatsen är indelad efter en undersökningsmodell som är utvecklad av författarna själva bestående av 5 delområden: Kommunikation kring innovation, Förhållningssätt till innovation, Mekanismer som styr innovation, Förhållningssätt till misstag och Förhållningssätt till belöningar. Med utgångspunkt i de 5 delområdena undersöks 4 snabbväxande svenska företag genom semi-strukturerade intervjuer med VD på företaget. Två av företagen är av medelstor karaktär och två lite mindre.

This essay aims to explore continuity in water centric cult within the period of the Christianization of Scandinavia (ca 800-1100 AD) and to understand the changing of symbolism of water in pre-Christian cult and early Christian religion. It has previously been thought that Christian priests took over the old holy wells and renamed them after saint, all to ease the pagan people into a Christian lifestyle. But archaeological evidence shows that the cult at these wells, and other water centric sites, where almost completely abandoned a few hundred years before the Christians came to Scandinavia. The Christians should not have felt the need to transform this tradition since it was only practiced in a very small and supposedly private scale. On the contrary, religious activities at these wells seems to increase with the new religion and perhaps this is explained by Christianity itself.

I dagens snabbt föränderliga affärssamhälle är innovation en nödvändig förutsättning för framgång och kanske till och med för överlevnad. Det är på grund av detta som innovation har tagit sig till toppen av agendan i organisationer runt om i världen. Organisationskultur är avgörande för innovation och företag behöver förstå denna koppling bättre för att kunna dra nytta av det. Innovation uppkommer genom bra idéer som kopplas till en kultur och ett bra arbetsklimat. Innovation har blivit viktigt i organisationer och en kultur som stödjer innovation kan vara nödvändig.

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

What is customer satisfaction and when does it occur? Microsoft?s customers and partners state that product quality is the strongest driver for customer satisfaction. To be able to increase customer satisfaction Microsoft must know how their partners and customers define product quality. This study investigates product quality in general terms but also in the context of the product Microsoft Dynamics CRM in addition to experience from some of Microsoft?s customers and partners.

The study examines selectivity of the customer base and scarcity of a product?s effect on attitude and value towards a product or service. A questionnaire study is made from three different situations. The result varied depending on the situation; however it was found that selectivity of the customer base and scarcity has a great impact on the attitude and the perceived value towards a product or service. Selectivity of the customer base was found having the highest level of impact on both attitude and perceived value.

The communication of self-service within the ICA-sphere, 1945-1960, points tothe central role of communication in technological change. The study coversthe communication from ICAAB, ICA-Förbundet, AB Köpmannatjänst, threepurchasing centres (Hakon, Essve and Eol) and their respective councils oftrustees. The councils communicated their reservations early on, while theother actors spread knowledge (both economic and practical) of the innovation tothe retailers, and some also to the consumers. The communication of thepurchasing centres and Köpmannatjänst gave greater opportunity for learning,due to higher levels of interaction..